How Does Your Website Create Branding?
- Nina Menezes
The purpose of branding is to get people to remember your company, its product and service easily. Making your site unique helps others to instantly identify your company among others. Branding isn't just for the big companies. It's just as important to you the small business entrepreneur.
Remember, you do not own your brand. Your brand is owned by your customers. If your idea of who you are is the same as your customer's perception of you, then you have a powerful brand. Do you have a way to find out what your customer’s perception is of your company? Here are a few tips on branding for your small business Web site:
1. Include your logo on all pages. Your logo can create your identity and will speak for you, thus establishing your brand.
2. Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.
3. When visitors visit your site, let them know what the purpose of your site is. Why are you building the site? Is it a sales site or is it an educational site? Create a clear purpose to your site so visitors know exactly whey they are on your site.
4. Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.
5. Make the site reflect your personality. Your Web site personality is your identity on the Web. Giving your site personality will help others to instantly identify your site and will also help them to remember your company, product or service easily.
6. Have an About Us section, that includes all relevant informaton about you and your business. This will help people to get to know more about you.
7. Include a copyright statement at the bottom of each page. See the bottom of this page for an example.
To learn more about Branding your Web site, contact us
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What Clients Say
"Nina's stellar creativity as a web designer was nothing short of phenomenal as evident in the ingenious design concepts presented throughout the term of the project. We were simply amazed with the special touches she added within our own website's revision, as if it were simply a "work of art"."
- Brenda Lopez, Affluent Bride
"Nina is divinely talented with exquisite style and flair, following her deepest intuition and connection. She has blessed me with a great design. She delivers what she promises with tier one results!"
Elizabeth Lengyel
People Coach
Guelph, Ontario, Canada
"Nina, thank you for making such a daunting task into such a wonderful experience. Your step-by-step guidance along with your patience and creativity have resulted in a website that captures the essence of who I am and the message I want to convey to the world; all without me ever actually having the pleasure of meeting you in person. "
With gratitude,
Elaine Turner
Pawsitive Connections
Newmarket, Ontario, Canada
“Nina's skill and creativity in web design is only surpassed by her patience and mentoring. As "Social Media Newbies," we had no idea how or where to begin in launching our Gem Health Care Halton website. Nina took us by the hand and guided us through the process with dignity intact! Our new website is clean, easy to manoeuvre, and showcases what we do and who were are. We will work with her again!”
Ginger Quinn
Gem Health Care Halton
Oakville, Canada