Top 8 Ways to Convert Visitors into Buyers

- Nina Menezes

Getting visitors to your Web site is only half the battle. Converting them into buyers is the other half. By improving your conversion rate, your sales will increase dramatically.

Most people think having a cool design is enough to sell their product but it isn't. There's more to a Web site than just cool design - you need your visitors to buy your product. Design your Web site so you can get your visitors to take action and buy from you.

How can you improve conversion rates? Here are seven ways to convert your visitors into buyers.

1. Website Goals
Having goals on your Web site are important. And how often your visitors reach your goals is important for the success of your business. Making a sale is an example of a goal. Having them call you is another example. So is a request to subscribe to your newsletter.

2. Strong Headline
Most of your visitors arrive at your Web site and quickly scan to see if there is anything that grabs their attention. A strong headline will get their attention and encourage them to read further.

3. Contact Information
Mention your name, your email address (make it clickable so they can email you), your phone number and an address. People like to know that they can get in touch with you easily. It also builds credibility.

4. Order Information
If you're selling products, make it easy for your visitors to find your order page. Have your contact number so it's easy for them to call if they have any questions. Also, offer them different options to buy via an online order form, toll-free number and fax.

5. Testimonials
Include testimonials from satisfied customers. It's always easier for prospective customers to make the final buying decision if they read testimonials from people who have already purchased your product. Testimonials that include the names of your customers rather than just initials are more believable.

6. Guarantee
Having a rock solid 100% money-back guarantee will reduce the risk and encourage prospects to buy from you. The longer the guarantee, the more sales you will make.

7. Call to action
Want your visitors to take action? Have a call to action. Unless you ask your visitors to take action, they will move on. Asking them to order is an example of a call to action. Always have a call to action at the end of every page.

8. Free Bonus
Want to add more value to your products and increase sales? Offer them something of value as a bonus to make it easy for them to order. The more bonuses you offer, the more irresistible is the offer. Some people will buy your product just to receive the bonuses!

Create a site that visitors enjoy using and you will convert visitors into buyers! If you would like more information, please contact nina@interdream-designs.com.

Back to Articles