The colour scheme you choose to use on your Website is important in creating a first impression with Website visitors. It can either enhance your site's content or distract the user.
When considering a colour palette, you may want to consider who your target audience is. A recent survey showed that over 57% of males chose blue as their favourite colour whereas around 35% of women would choose it. You have to be careful when picking the colours as most people assume women like pink. Pink is just another colour and not all women like it. Besides it may not be appropriate for your business. If your site is a professional business selling products or services, make sure you keep it professional to maintain the right image.
Gender is an important factor when it comes to colour schemes but it has been proven that age does too. Most people think it’s easy when designing a Website not realising there is a lot to consider in order to get the maximum potential out of your site. Be sure to do your research on people's favourite and least favourite colours. It may also help to check out the bigger competitors in your niche to see the colours they have used as they will spend thousands of dollars on the design, often done by professionals who are experts in this field.
Picking the right colour palette
Picking the perfect colours for your Website can be a tricky task as you don’t want to give people the wrong impression by using the wrong colour.
Each colour has a meaning. Colours can persuade, sell or inspire you. Colours express your Website's goals or personality. In order to maximise the effectiveness of your site, you need to know what your site is telling people.
Did you know people tend to associate colors with the quality of items they purchase? Yellow, brown and orange are usually associated with inexpensive or cheap items while black and blue are associated with high quality items.
Purple and blue are associated with courage and bravery while red and black are associated with fear. Yellow and orange are considered cheerful colours.
If you have a logo, you may want to use colours from your logo on your site to create branding and consistency. You can get your inspiration from practically anywhere. Nature is the best place to look for inspiration in colours. There is a beautiful harmony of colours in nature.
The right colour combination is important for your Website. If you’re unsure about using the right colour combination, look for colour wheels or colour charts which will show the best colours to match together.
Use light colours for the content. Stronger colours can be used to draw attention. Make sure you don't use too many colours as it will only serve to distract the visitor rather than getting their attention.
- Nina Menezes
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