Our article in this issue is about how online copywriting can double your sales.
According to Wikipedia, "Copywriting is the use of words to promote a person, business, opinion, or idea." Think of your copy as your sales person. Well-written copy on your website convinces visitors to become customers.
Happy reading!
- Nina
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In This Issue |
Copywriting is not simply a way of putting words down on paper, it is a method that is used which convinces people to see things the way that you want them to see them. The fact of the matter is, copywriting has been used for hundreds of years in order to achieve this purpose. Online copywriting, on the other hand, has really only come into practice in the past 10 years or so since the dawn of the Internet. You would probably be surprised to find out that there are many similarities between the two.
The Almighty Headline
Web copywriting really has very few functioning parts but inside those parts is almost an endless source of variables to test and to tweak. According to most copywriters, however, the most important part of any copywriting is going to be the headline. This isn't because it is what is going to sell the product or idea to the individual, it is because it is what is going to capture the interest of the person who happens to view it. The fact of the matter is, most people have become accustomed to scanning the material that they are reading and unless you grab their attention, they may miss one of the most important points or leave the page altogether. Yes, the body of the copywriting is going to be important in and of itself but without an attention grabbing headline, the body is going to be useless.
Don't Neglect the Body
The body of the online copywriting piece also holds a lot of weight as far as convincing the reader to think on your terms. Most importantly, the body of the copywriting material needs to lead the person through the information in such a way that it will convince them to take action. Including such things within the body of the copy such as testimonials from satisfied customers, influential language and a strong call to action are all part of making your online copywriting effective.
Some people make a lifetime out of learning how to create more effective Web copywriting. Although it is something that you can pick up and run with from the start, it is always important for you to learn more of the subtle parts about copywriting in order for it to work better for you. There are always going to be new copywriting tips for you to learn and to implement, each of which is going to increase the percentage of response that you receive if you implement them properly. It is a never-ending learning process that involves using proven methods along with testing in order to make it as effective as possible.
- Nina Menezes
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"Words are of course, the most powerful drug used by mankind."
- Rudyard Kipling
“The secret of becoming a writer is to write, write and keep on writing.”
- Ken MacLeod
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