The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 22: Learn the Attributes of Effective Web Copy.

Effective web copy has a sole function, and that is to convert prospects into buyers. Your online copy needs to be persuasive in getting the visitor to register, subscribe, qualify as leads, and ultimately, buy from your web site.

Remember you are trying to get someone you can’t see and have never met take a step towards building a relationship with you or your company. Since statistics tell us that over 80% of all buying decisions are emotional, that means that you must make an appeal to the logic to get your visitor to see that they have a need for the product or service, but one that is heavily supported by emotion, to appeal to their wants as well.

You can read more about effective copy writing and web site design in our article section, including nine tips for effective copywriting.

Nina

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The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 21: Pay attention to how copy is displayed.

Visitors don’t like to see long lines of text because they want information to be concise and quick. They want easy-to-read material. Use short, punchy sentences. Break up large chunks of text into short paragraphs or use bulleted lists.

When you get into details, make it a hyperlink to a new page around that topic. The “click here” statement should be a hyperlink taking your visitor to another page focused on describing your products or services in more detail. Use teasers. Hyperlinks are used for easy reading. This keeps your content short so visitors remain focused, yet a detailed description is just a click away.

This especially applies to blog posts. Most posts to a weblog should be about a third of the length of a regular article. If you find that your posts are normally longer than this, try putting excerpts on the front page instead of the entire post.
Nina

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The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 20: Understand What Copy Has to Do With It

The relationship of copywriting to web design is often forgotten when designing a site. However, no matter how beautiful a site is, if the copy is ineffective, all effort is for naught.

Copywriting is writing that sells a product, a service, or even a person. It is basically taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete - better, easier, more productive, more profitable, happier, whatever - if the visitor owned your product or service. Copywriting is everywhere - on billboards, newspaper ads, on the net, and in every USP.

And so, should it be on your site. In an upcoming post, we’ll talk about effective copywriting - but first, in a few hours, we’ll look into how it should appear on the page, which is often just as important.
Nina

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