The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 19: WIFM

Those are the four call letters of the only station every human being in the world has tuned into at one time or another, perhaps several times a day, representing the phrase that truly pays: What’s In It For Me?

It’s easy to spot a site that doesn’t meet the WIFM criteria for getting and keeping a visitor.

It talked about what “we” can do, rather than what “you” may want or need.

They refer more to the company than the visitor - if they talk about the visitor at all.

When they do talk about the visitor? It’s all about what the visitor can do for them - not what they do for their visitors.

If you can successfully answer the ultimate visitor question “What’s In It For Me” from the visitor’s perspective, you will have plenty of happy, satisfied customers. It doesn’t matter how flashy your site is - if you don’t give the visitor what they need, they’ll leave.

If your site doesn’t answer this question it is destined to fail because there is no benefit to the visitor to come to the site, or to return another time. Successful websites on the other hand, always exceed the expectations of their visitors with the benefits of coming by.

Nina

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The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 18: Target your audience.

Having a target audience should be part of your basic website strategy.

Your site, and the products and services it offers, should be solving a specific problem that is very clear when your visitors arrive. In addiiton, it should be carefully aimed at that specific target audience.

To keep yourself on target, you should constantly be asking yourself these questions:

Do you have a target audience?
What are their wants?
What problem does your product or services solve for them?
Is it very clear that your product or service is for them?
Is is very clear what they should do to get to your product or service within three clicks from any page?

Don’t make your target audience the entire population of the world. It should be a targeted area called a niche market. If you’ve got a product that says “for coaches and trainers”, guess what. You’ll get the attention of coaches and trainers because you will be directly addressing their needs.

Knowing where you’re going is important. But, knowing who you’re going after is even more important!

Nina

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The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 17 : Search Engines aren’t the only - or always the best - way to promote your site.

There are dozens, perhaps hundreds, of legitimate techniques you can use to get possible buyers to your site. In fact, for some really specialized areas, it’s best not to rely on search engine traffic alone. There may not be enough prospects looking for you in the search engnes, or the area you want to concentrate on may be too competitive for you to find good keywords without an expert’s help.

Even if that is not your circumstance, you will want to look to areas where other companies do not, to find prospects that are probably neglected by your competitors. In some cases, you will have them all to yourself if you target properly.

Here are just a few ways you can promote your site:

• Article marketing
• Ezine marketing
• Inexpensive ezine advertising
• Host free or inexpensive teleseminars
• Get links from other sites that already have traffic.
• Give free samples or free reports
• Send press releases

You’ll find more suggestions in this article.

Nina

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