Without a doubt, WordPress is the most popular platform in use today for creating websites and blogs. However, many people aren’t taking advantage of the useful plugins that WordPress has to offer. These plugins are tools integrated into WordPress that add extra functionality and can be used in your marketing efforts as well.
We’re going to take a look at some of the more popular WordPress plugins that you can consider employing into your WordPress site.
1. Google Analytics
If you’re using your blog or website for business purposes, then it’s vital that you track the traffic that’s coming to your site. By using Google Analytics, you can get a clear picture of how many hits your site is getting, how many of those hits are returning visitors, and even where in the world those people are coming from. Google Analytics will even tell you which posts or pages are attracting the most attention, which can help you tailor your site to meet the needs of your visitors.
You can learn more about Google Analytics here: http://wordpress.org/extend/plugins/google-analytics-for-wordpress/
2. All-in-one SEO Pack
Search engine optimization is the technique used to help draw visitors into your website, and this plugin will help you optimize your site to get the kind of traffic you’re looking for.
The All-in-one SEO pack will automatically optimize your post titles for the search engines; will generate META tags; and allows you to fine tune the navigation links on your pages.
Learn more about the All-in-one SEO Pack here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
3. Akismet
If your site has any posts that allow users to comment on, then you’re sure to get your fair share of spam comments. These comments not only take away from the useful discussion and interaction you have with your readers, but it also looks bad. Akismet does a great job of finding the comments that are spam and placing them in a queue for your review before they ever appear on the page.
Read about Akismet here: http://wordpress.org/extend/plugins/akismet/
4. XML Sitemap
Search engines like Google, Yahoo, Bing, and Ask.com use programs called crawlers to search and index web pages. This crawling of websites makes it easier and faster for people to find exactly what they’re looking for when they type something into a search engine.
The XML Sitemap plugin helps these crawlers by creating a better index of your site, which means that it can be retrieved more efficiently. XML Sitemap also benefits you by alerting the major search engines every time you post new content on your site.
Find out more about XML Sitemap here: http://wordpress.org/extend/plugins/google-sitemap-generator/
5. Contact Form
Having a contact form on your website makes it easy for your visitors to contact you. Instead of having to scour the site for an e-mail address, they can simply enter in their contact information and any comments they have, which will then be e-mailed right to you.
This plugin is fast, secure, and works with Akismet to weed out spam. It’s highly customizable to your specific needs and allows you to have as many different forms as you want.
You can learn more about the Contact Form plugin here: http://wordpress.org/extend/plugins/si-contact-form/
6. Post Videos and Photo Galleries
If you’re a photographer, movie maker or someone who has products to sell, this plugin allows for easy addition of photo galleries, slideshows, videos, and music to be added to your site. It will automatically re-size your photos so they don’t take up too much space, and offers support for mobile devices such as iPhones and Blackberries.
Read about Post Videos and Photo Galleries here: http://wordpress.org/extend/plugins/post-rich-videos-and-photos-galleries/
7. Add to Any
When people find good content on the Web, they immediately want to share it with their friends on they myriad of social networks that are out there. This plugin allows your visitors to choose which social media outlets to post your content to. There are options for over 100 social bookmarking and sharing sites available and you can even have your URLs shortened for services like Twitter.
You can find out more about Add to Any here: http://wordpress.org/extend/plugins/add-to-any/
8. Twitter Tools
Next to Facebook, Twitter is probably the most popular social media site. What this plugin does is allow you to fully integrate your site with your Twitter account. You can easily alert your followers to your new posts and allow them to share with their followers.
Twitter Tools can be found here: http://wordpress.org/extend/plugins/twitter-tools/
9. WP to Twitter
As we’ve learned, Twitter is one of the most popular social media sites around. This plugin allows you to post status updates to your Twitter account and will shorten your URLs either through Bit.ly or Cli.gs. You can also use these URL shortening services to track how many hits you’re getting on the links you post. If you’re a power tweeter, this plugin is a must have.
Find it here: http://wordpress.org/extend/plugins/wp-to-twitter/
10. Facebook Like Button
The current king of the hill of social networking sites is definitely Facebook. One of Facebook’s most popular utilities is the option for people to “like” something. This alerts your Facebook friends to something you find cool or worth checking out, which is why you want to make it easy for Facebook users to “like” something on your site. This plugin is perfect for that. With one click, your visitors can tell their Facebook friends about your site.
You can learn more about the Facebook Like Button here: http://wordpress.org/extend/plugins/facebook-like-button/
These are just a few of the hundreds of WordPress plugins available, and the great part is that they’re all free and can be installed with one click.
You may not need every one of these plugins, but these are some of the more popular ones that are worth checking out.















