Ever wonder why some companies go to great lengths to make sure their phone numbers spell out something catchy?

It’s to make sure that people remember the number if they hear it and don’t have a way to write it down.

Think about it. You’re a small business owner wanting to get a web site up and running. You’re driving down the road listening to the radio. A commercial comes on that advertises professional web design and marketing services. The person in the ad hits all the right buttons - fast turnaround time, reasonable rates and easily updated content.

You’re sold. Then comes the number. 1-800-555-2390.

What are the chances you’re going to be able to pull over and write it down or even remember it when you’re ready to order?

Now imagine that the number is 1-800-WEB-SITES.

Easy right?

The same is true when we’re talking about domain names. When you’re marketing your web site and don’t have a physical object to give people with the address on it, you’re depending on their memories.

The problem is that many domain names aren’t easy to remember AND you most likely already have a web site and simply can’t change the URL.

So what can you do?

Get a second domain name. Domain names are inexpensive now and can easily be gotten for as little as $10. You then use this web site to give visitors a good idea of what your business is all about. How it operates, what it offers and of course, a re-direct to your current site.

The trick with the second domain is to make the URL something that’s relevant to your business and easy to remember.

Taking our small business example you might want to try a domain like www.websitedesignforwomen.com, which directly targets a specific market. This way, whenever you market yourself, whether it’s on the radio or speaking directly to someone, you can give them a name that’s going to stick in their brains without them having to write it down.

And even if they forget the rest of your marketing message, they’re going to remember your URL, which will remind them of everything you told them before AND point them to where they can buy your products or service.