Here is an great video on Web 2.0. that you will enjoy.

As we’ve discussed, dynamic sites are in, and static sites are way, way out. To review, a static website is one that is much like a catalog, while a dynamic site ideally lends itself to much more updating and interaction.

Then, there’s a site that is compatible with the Web 2.0 style of marketing.

Before you start getting upset about yet another way in which you’ll have to overhaul your website let me be the first to tell you that joining the Web 2.0 evolution is not nearly that complicated. First, let’s talk about what Web 2.0 actually is.

Wikipedia defines it as follows:

Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.

Don’t let this scare you though - it doesn’t mean your site has to have all the fixings of an office productivity suite in order for it to stay relevant. What it does mean, is that your site needs to catch up to the message that comes out of this movement. That message is that the Web isn’t just a place to passively look up things - it’s a place to participate, a place to BE.

Even if you have a site that is strictly corporate in nature, you can use many of the tools used in Web 2.0 Marketing in order to spread the message of your site deeply into niches that previously may have seemed hard to reach.

For example. you can start an RSS feed, a podcast, an internal or external blog, or use trackback and tagging in your online press releases. Doing so will help you reach a more web-savvy, affluent crowd of clients - important if you’re selling a product online, or to a crowd that does its research online, like people in the market for a home. Marketing your site with Web 2.0 methods doesn’t mean you need to change your site around.

It means you need to update your strategy.