One of the easiest things you can do to optimize your web page is to write a relevant page title. The page title is the sentence that appears on the blue bar at the top of your browser. It goes within the html tag. Search engines use the page title as the heading to list your site. The length shouldn’t exceed 64 characters. Page titles are also used when a reader bookmarks your site.

Consider these tips for page titles:
- use short and pertinent titles
- use appropriate keywords to describe the page in the title.
- titles for each page should be unique
- don’t start the title with your site name.

The importance of a good title is crucial to the success of your web page. Good page titles make it easier for people to find you when using the search engines. By looking at the title, your readers will get an idea of what your page is about at a glance.

Take a look at your page title. Does it describe your web page with relevant keywords? If not, change the title.