The Web is constantly evolving as technology improves and web site design is evolving right along with it.
Online businesses are slowly realizing that the saying “If you build it, they will come” doesn’t always apply to their web sites.
A successful, high-traffic web site requires a lot of work in the areas of design, content and search engine optimization.
Web design has grown by leaps and bounds from the days of blue text on black backgrounds, type that goes all the way to the edge of your screen and beyond and sites that are packed with graphics.
Now, both web designers and online business owners are paying much more attention to how their web sites look and function. The following are 7 of the hottest trends currently in web design:
1. Design for Function
While the overall look of your web site is important, good looks will only go so far with visitors. Your design should be used to enhance your content as opposed to competing with it. The message you have for your visitors is what brings in sales, not how pretty your web pages are.
Most site owners and designers now recognize that the functionality of a web site is more important than how it looks because, if people can’t find their way around and purchases can’t be easily made, then the site has failed to do its job.
2. Colors
Back in the “old days” of the web it seemed as if the color palette people drew from consisted of eye-burning neons or black. Today the shift is more toward soft, neutral colors. Many designers are using gradients and reflections to make the site feel warmer and more inviting. Color palettes are leaning more towards earth tones, which don’t stand out or cause people to lose focus on your content.
3. Simplicity
While graphics and Flash animations continue to grow in complexity, the best web designs go for a simple approach. If you look at sites like Apple, Ebay and Amazon, you”ll see simple, easy to navigate designs that draw customers in and make their shopping experience as easy as possible.
Tomorrow, we’ll talk about the remaining 4 design trends for web sites.
Web Site Design Tags:
design low cost web site design site design site designer web site design web site design trends Website Design Trends