There are several web design tools on the market today, and finding the right ones can be a challenge to a newcomer. While I use many web design tools, here are my 3 favourites:

Dreamweaver

With over 3.5 million users, Dreamweaver is undoubtedly the most popular and one of the best Website development tools in the market today. Dreamweaver has a wysiwyg (what you see is what you get) editor as well as a code view to improve your productivity.

You do not have to be a professional HTML programmer in order to develop a great website with Dreamweaver. You can use Dreamweaver to design forms as well as link to a database that uses popular technologies like PHP, ASP, .NET, and XHTML. Dreamweaver has CSS, server side includes, templates, and many others functions.

If you’re looking to develop professional websites, then Dreamweaver is THE tool for you. Improved CSS, XML and Flash video handling, and various productivity enhancements are just some of the features that are included in Dreamweaver. And while web developers still need to know css and html, Dreamweaver will allow them to take that basic knowledge to the next level.

Flash

When it comes to website animations, and multimedia applications, Flash is the de-facto standard that’s used by nearly every industry professional.

What makes Flash so useful is that it allows users to make animations (some that rival traditional cartoons) while keeping file sizes small. Small file sizes are vital to making sure your website loads quickly, which means increased traffic.

Flash was designed primarily to be an animation tool, but with each new version, the program evolved to become more powerful and feature-rich, while remaining loyal to its animation roots.

Simply put: if you want to create dynamic web pages with exciting effects, then Flash is the perfect program to get the job done.

Adobe Photoshop

Adobe’s Photoshop was one of the first image-editing programs to come onto the market. It quickly rose to become the number one image-editing program among professional designers and photographers. And while there have been numerous competitors that have come on the scene, no one has yet been able to dethrone Photoshop.

The main reasons for Photoshop’s success lies in its power and versatility. Adobe took the tricks and techniques used by professional photographers for decades, and ported them over to the digital platform. This digital workflow system made it a huge time saver for professionals who needed to create great looking images.

However, while Photoshop’s roots lie in photography, the program quickly evolved to become web-friendly. Adobe has included tools specifically designed for the web-designer — tools that allow them to make sharp graphics and images geared specifically toward the online world. Almost every button, banner, photograph and graphic you see on the web today has gone through Photoshop.

Learning how to use Photoshop is relatively easy, mastering Photoshop, however, can take years because the program has virtually unlimited potential.

Creating a great design for your site with these tools will be a bit on the expensive side, as none of them come with low price tags, but these tools will help give you the best looking site on the web in no time at all.

Having a sitemap may seem redundant at first, but a well-constructed sitemap can be a tremendous benefit to your readers, and your return traffic.

What is a sitemap?
A sitemap performs the same basic function that an outline performs for printed material. It gives the reader, or visitor, an overview of the pages contained within the rest of the site. Sitemaps for small websites can include every page the site has to offer, while maps of larger websites may only include the major categories and subcategories.

Navigation purposes
While your website’s navigation should already be optimized for easy use, a sitemap is beneficial for people who get lost and can’t find their way back to a particular page. Having the sitemap ensures that there’s a way for the reader to get where they’re going, which makes it more likely that they’ll spend more time at your site, instead of navigating away out of frustration.

Convey your site’s theme
When a visitor loads up your sitemap they can quickly get an overview of what your site has to offer without having to read through each page. Web surfers typically want information “right now” so any time you can save them is a bonus for you.

Site optimization purposes
Your sitemap typically exists on its own page, and contains links to every other page on your website. When search bots hit the sitemap page they’re able to index every page on your site by following the links. It can also help boost your ranking in the search engines if you’re using relevant keywords in the links on your sitemap. Also, remember to put a prominent link to your sitemap right on your front page to assist the search engines.

Organization and relevance
A sitemap also makes it easier for you to add content or new sections because you can look at an overview of your site’s structure and determine what changes you want to make. The end result is that you’ll have a perfectly organized site with everything according to its relevance.

There’s really no downside to having a sitemap, and if you have a particularly large website, it should be considered mandatory.

For many struggling website owners, the big question of the hour is how they can improve their website to increase sales. The answer really depends on what the goal of your site is and what your target audience is. Here are 10 things you can do to improve your website immediately.

1. A good page title: It may seem like a no-brainer, but when people use a site like Google to find things, they only scan the results for a moment. Make sure your web page title is short, catchy and memorable. You want people to not only visit but also bookmark your site and come back on a regular basis.

2. A strong headline: Okay, you’ve got people on your site, now, how do you make them stay? Depending on how good your overall design is the next thing people are going to notice is the text. Introduce your text with a bold headline. This is your opportunity to tell them the reason why they need to keep reading your copy. Make it strong, confident, easy to understand and to the point. ‘How To’ headlines and headlines that pose an interesting question work especially well, as do problem based headlines.

3. Improve the text above the fold: This is an old newspaper term that referred to making the story that was above the fold of the front page as strong as possible to sell more papers. People aren’t going to scroll down your site and read the rest of it if what you have in the top half of the screen isn’t compelling.

4. Make the benefits of your website clear: This is usually done in the first bit of text on the page or even with the headline. Tell people why your site will meet their needs and how you can solve their problem.

5. Include testimonials: Testimonials from your clients are great to establish trust. Visitors will trust you because others tell you how wonderful you are, instead of you blowing your own horn. Testimonials with ‘before’ and ‘after’ stories are effective. Use a name on the testimonial so it is authentic. Include a picture of the person, if possible. It helps to add legitimacy.

6. Use contrast: Is there a strong contrast between the background colour and text color on your web page? Contrast is what draws your visitor’s eyes to the content. Black text on a white background is best for optimal readability.

7. Make your website more focused: If your site looks like a sprawling mess of content, you can sharpen it up by giving it focus. Does your website state clearly who you are, what you do and what you can offer your visitors? Get rid of any content that doesn’t speak directly to your target audience and delete any extra bells and whistles that your page doesn’t really need. Let content drive your site.

8. Have easily accessible contact info: Nothing can be more frustrating for a customer who is visiting your website for the first time than hunting around for several minutes trying to find an email or phone number to call so they can reach you. Make sure the contact information on your website is easily accessible.

9. Make it easy for your visitor to scan: Use subheads in your copy so it’s easier for your visitor to scan and know what your web page is about at a glance. Besides subheads, use bold text and bullet points and short paragraphs. If visitors cannot scan your web pages quickly, they will leave.

10. A call to action: Remember, when a visitor lands on your website, you want them to take action. Tell them what to do. If it is to order a particular product or to click further into the site, you need to involve the reader in your site. Always have a call to action at the end of every page.

By following the above tips, you can make the most out of your little home on the web.