What’s a static site? A static site is a web property that doesn’t change. It’s like a catalog or a billboard, it just sits there advertising the company. There was a time when it was appropriate to have a site that basically exiwted to proclaim your dominance over your competitor for being on the web… that time was oh… about 1997.

Today, what you want to have is a dynamic site. Not necessariy just a site that is a super-cool web app or a huge community site with forums and other communication tools, if they are outside the realm of your company. But even if your company doesn’t actually conduct its business online, your site should have the ability to tell someone how to reach people at your company, and offer some level of interactivity with your clients.

Maybe they can look up account information, or perhaps they will be able to see when their next appointment is. You could have video demos of your products, that clients can comment on. Or you could just have an area where you talk about industry news.

Even if it’s just a form to fill out in order to send an email, or customer service buttons that allow your staff to chat with interested parties wh are visitng the site, a little interactivity goes a long way. The more useful your site is, the more visitors will return. The more they return, the more they bond to your brand.

Nina

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