The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 21: Pay attention to how copy is displayed.

Visitors don’t like to see long lines of text because they want information to be concise and quick. They want easy-to-read material. Use short, punchy sentences. Break up large chunks of text into short paragraphs or use bulleted lists.

When you get into details, make it a hyperlink to a new page around that topic. The “click here” statement should be a hyperlink taking your visitor to another page focused on describing your products or services in more detail. Use teasers. Hyperlinks are used for easy reading. This keeps your content short so visitors remain focused, yet a detailed description is just a click away.

This especially applies to blog posts. Most posts to a weblog should be about a third of the length of a regular article. If you find that your posts are normally longer than this, try putting excerpts on the front page instead of the entire post.
Nina

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