The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 22: Learn the Attributes of Effective Web Copy.

Effective web copy has a sole function, and that is to convert prospects into buyers. Your online copy needs to be persuasive in getting the visitor to register, subscribe, qualify as leads, and ultimately, buy from your web site.

Remember you are trying to get someone you can’t see and have never met take a step towards building a relationship with you or your company. Since statistics tell us that over 80% of all buying decisions are emotional, that means that you must make an appeal to the logic to get your visitor to see that they have a need for the product or service, but one that is heavily supported by emotion, to appeal to their wants as well.

You can read more about effective copy writing and web site design in our article section, including nine tips for effective copywriting.

Nina

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