The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 24 : Freshness is Key.

You’ve heard, hundreds of times probably, that people come to the internet for information. But what we often overlook is that you and I come to the internet for fresh, updated information. The very nature of the internet implies that the latest thing is available at any hour of the day.

So do so few site owners update their sites on an on-going basis?

Not only should you be updating the content on your individual pages from time to time, you also want to keep adding new pages and sections to your site. The internet is quickly moving to a more dynamic nature.

Leading internet brands such as Google, Yahoo, Technorati, Amazon and Ebay, are all tending towards an internet that is constantly moving into the era of a web that changes on the fly. It is one of the reasons that updating web technology is so popular.

Blogs, content management systems, RSS and any other technology that makes it easier to update portions of your site appeal to this new trend of the web, and it is no accident that frequently changing sites are at the top of the search engines.

Static web pages and sites are becoming a thing of the past. If you don’t want your site to be a dinosaur, join the era of the dynamic web and update your site.

Nina

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