The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 26: Plan to Keep Your Part of the Web Sticky.

The concept of “stickiness” has evolved from a simple concept to the philosophy of the future web. A “sticky” site is one that can keep a visitor on the site longer, and/or keep them coming back more often, preferably both. With the evolution of the static World Wide Web to Web 2.0, it’s becoming more important to build a site that isn’t just an online catalog.

The hardest part of keeping visitors on your site longer isn’t actually finding a way to keep them entertained. It seems that way at first, but once you pick a concept, building on it and keeping it as simple as possible is usually enough to keep the stickiness going. It’s more of an issue to keep the execution of the idea simple, rather than creating multiple solutions that confuse your visitors.

We’ll talk about simple changes you can make in order to have a sticky site next.

Nina

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