The Low Cost Web site Design Secrets series concludes today. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 29: Keep Testing and Tweaking - Your Site Changes and Grows with Your Company.

While it’s search-engine suicide to have under construction signs on your site, your site is always under construction. When your company grows, or changes, so should your site. When you’re mentioned in the press, there should be a page about this on your site, preferably with a link.

Not only does fresh content help you get better search engine results, it helps the brand image of your site. An updated site ss to your client “we’re keeping up with the times, and are abreast of our industry’s technological changes.” Whether that means showing a client’s home in a real estate video podcast, or using the best reseal bags for your clients to take your cookies home, the update frequency and modernity of your site is a reflection on your company.

Don’t be afraid to explore new technology - but don’t be afriad to know when to draw the line either. Just because you can do Flash doesn’t mean you should make your entire site a Flash presentation. The fact that you can use RSS doesn’t mean you should if you don’t know what you’re doing.

Test everything you can on your site. Study the results and do some market research. The roll out new and improved versions of your site periodically. At bare minimum, add new pages of fresh content as frequently as your web site designer advises.

Nina

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