The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number 29: Contact Information Builds Trust Faster.

If you expect people to buy from you, you’ll have to let them know you’re a real person. You really don’t have any other choice. If you’d rather they went to your competitor, you could provide them with your webmaster address and let that be the end of it.

That’s a handy tactic if you are completely overwhelmed with new business, and want to build up a wait list while you’re in such hot demand.

But if you’re not, you will want to put up every way that you can for your prospective clients to contact you. At least one email is good, because most folks won’t want to leave their internet experience just to contact you. A physical address is better. It says “We’re a real company and we won’t disappear as soon as you turn your back.” That means no PO Boxes - use real snail mail addresses.

Every new entrepreneur is afraid that some crazy stalker will get the information off their site and camp outside their house.

Well, A, that rarely happens. B, who told you to use your home address? Use your business location.

What can happen, is that you get Christmas cards from clients, and a little bit of junk mail. Fair trade to get more sales.

Nina

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