The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.

Low Cost Web Site Design Secret Number Six: Create Consistency

Your website visitors need to know how to get around, how to get back where they came from, and they also need to have cues that let them know when they’re still in your site and when they have left it.

Yes, it seems obvious, but as websites change over time and are updated, they have a tendency to lose consistency, unless it is part of the on-going plan. Here are some tips to make sure your site design stays consistent.

Use a consistent design for all pages on your site. The colours should be pleasing and the same colour scheme should be used throughout the site. Having a complex and confusing site will make people go away.

Also, use a consistent layout across your site. Having a consistent look on your site will eliminate confusion.

Have you been to a website only to find it hard to navigate? Many visitors find it difficult to locate information. Therefore, a lot of time is wasted trying to find the information visitors are looking for.

Navigation tells us at a glance about the contents of the site. It tells us how to use the site.

Once visitors arrive at your website, they should be able to navigate it easily without searching.

Menus/navigation bars should be in the same place on every page. Remember the three-click rule. Visitors should never be more than three-clicks away from the information they’re looking for. Make it easy for visitors to navigate by using simple and intuitive navigation.

You can create a professional presence by having a clear and simple navigation system.

Nina

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