The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below - look at the bottom of each post for the link to all posts.

Low Cost Web Design Secret Number Three: How Web Design Can Factor Into Your Traffic Goals.

When you know what the function of your site is, you can use share that goal with your web designer, and get better results out of your design project. For example, if someone comes to me and tells me they want a standard ecommerce site, I am focused on particular things, to make it easier for a person who comes to that site to make a purchase, following a logical progression to a sale.

But if a person wants to be able to capture a lead before the new visitor is free to roam about the site, the design of the site is quite different.

Then we go back to the question of traffic. A site with a clear goal in mind can be designed to take advantage of that goal. As a result, fewer visitors result in more sales.

If your goal was not clear when you had your site created, it may take more visitors to a site in order for sales to happen.

Once you have determined what you want your site to achieve, all you need to do is make your goals measurable and realistic. For example, if you get 5000 visitors per month and aim at converting 2% of these visitors into clients, then your Website goal can be as little as 100 new targeted prospects per month to double your sales.

The difference is that those 100 visitors will visit a more targeted site, and convert to sales at double the rate.

Remember that the next time you hire a web site designer.

Nina

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