Squeeze pages are generally web pages that stand alone to be used as a landing page for a special marketing campaign or offer. These pages usually offer the visitor some information in exchange for their email address or other contact information.

The ultimate goal of these sites is to take the visitor’s information and use it to turn them into paying customers sometime in the future.

Important things to remember

It’s recommended that a squeeze page stand alone rather than act as a home page for your site or any other site. Because they contain such little content, these pages can impede the indexing of a website and the overall page rankings.

Your squeeze page is meant to do one thing — get a customer’s information. Because of that, you’ll want to make sure that there are no other distractions — like links to other sites — that might steer them away before they’ve completed their task.

When choosing a domain name for your squeeze page you should get one that’s close to the name of your giveaway. For example if you’re offering a free report on How to Get Traffic to Your Website you should try for a domain like: getmoretraffic.com.

What you should give away

Although your give-away is just a means to get people to give you their email addresses, it still needs to be something of value to them. It should be something that helps them with a major challenge they’re currently facing like getting more traffic to their web site.

Information products like ebooks, white papers, special reports and audio courses are all great ways to give the person something that’s valuable in exchange for their information.

People will gladly give out their email address for free information that helps them conquer a specific problem.

Following up

The ultimate goal of your squeeze page is to turn visitors into paying customers and the best way to stay in touch with them is by using autoresponders. You can create different messages to be sent out every few weeks after someone has downloaded the free information in your offer.

These messages can be set up to read something like: Since you enjoyed our free report on Getting More Traffic to Your Web Site, you might want to subscribe to our monthly newsletter that provides tips on ecommerce.

With the right offer and the right squeeze page you can develop a huge list of leads to market future products and offers to.