One great way to establish a connection with your website visitors is to tell them why you exist, up front. You should have at least one line that states your purpose, preferably on the home page of your site, like a tag line under your title, unless of course the name of your website implies its purpose. EzineArticles.com tells me why I’m there are soon as I arrive.

When you create this statement of purpose, remember that you’re supposed to be telling a story from your visitors point of view, not your own. You don’t want to say “We’re the sausage company. Our company was founded in 1980. The staff” - aren’t your eyes glazing over right now.

How about this, though?

“Fat, juicy, ready-to-eat sausages. Delivered to your home overnight or available for pick-up, right now.”

Think about what the biggest and most immediate benefit a client would get from visiting your site. Then talk about it on your home page - it’s not often where visitors land, but it is where they go when they don’t understand where they are.