Over the next few posts we’ll be talking about what’s sooo 1998, and what’s the next new thing in web site design.

Hit Counters

Any site created past 2002 should not have a hit counter that shows how many visitors have been to the site at the bottom of the page.

First of all, the number is not accurate. Hit counters count “hits”, not visitors, and not page views. We can go deeply into the differences another day, but suffice it to say that the number of “hits” says almost nothing about the success level of your site. Displaying it on your page screams “I’m a newbie!”

And your site, especially if it’s professional, should Never say that.