{"id":168,"date":"2010-09-02T18:34:46","date_gmt":"2010-09-02T18:34:46","guid":{"rendered":"http:\/\/www.ninamenezes.com\/~dream\/website-design\/?p=168"},"modified":"2014-06-02T05:09:39","modified_gmt":"2014-06-02T05:09:39","slug":"what-exactly-is-search-engine-optimization-and-why-it-s-so-vital-to-your-online-business","status":"publish","type":"post","link":"https:\/\/www.interdream-designs.com\/website-design\/what-exactly-is-search-engine-optimization-and-why-it-s-so-vital-to-your-online-business\/","title":{"rendered":"What Exactly Is Search Engine Optimization and Why Is it So Vital to Your Online Business?"},"content":{"rendered":"

\"According to Wikipedia, search engine optimization (SEO) \u201cis the process of improving the visibility of a web site or a web page in search engines via the \u2018natural\u2019 or unpaid (organic or algorithmic) search results.<\/p>\n

What this basically means is that SEO is the preferred, natural method for driving traffic to your web site. While there are other methods in which a site owner can bring traffic to her site (some of which are unethical and can result in your site being penalized by search engines like Google) SEO is still the best way to ensure that people find you on the Web.<\/p>\n

Why Do You as a Site Owner Need SEO?<\/h2>\n

It\u2019s natural to think of a web-based business as something different than a brick and mortar store, but in fact, the principles of how the business operates are nearly identical. Your web site is your storefront whereby people can see what it is you have to offer. The only difference is that traffic doesn\u2019t come from people walking along the sidewalk, but rather through people typing into a search engine exactly what they\u2019re looking for.<\/p>\n

When people do these kinds of searches, statistics show that the results that appear on the first 2-3 pages of a search are the ones that get the most attention. Those that are lower down on the search rankings often go ignored, which is why it\u2019s so vital to use good SEO techniques to ensure that your site shows up within the first 3 pages.<\/p>\n

A Few Words about Website Design<\/h2>\n

When people think about web site design, they often think of the layout, the colors, the graphics and the fonts. And while those are all important to the image of your business, and for visitors to easily navigate your site, the truth is that it doesn\u2019t matter how nice your site looks if no one can find it; that\u2019s where SEO can help.<\/p>\n

Every good web site design should employ content that\u2019s optimized to be found when someone types what you\u2019re offering into a search engine. But good SEO and web site design require optimized content such as keyword placement in title tags, heading tags, etc. \u2013 things a good web site designer will know how to use to your benefit.<\/p>\n

Increasing Sales is Your Goal<\/h2>\n

If you\u2019re operating an online business then you\u2019re probably doing it to get more clients. While some people have their sites up for information or other purposes, we\u2019re focusing on SEO as a way to bring paying customers to an online business. And if you\u2019re not using good SEO techniques, you might not be getting the clients who are looking for what you\u2019re offering. Unless you have an advertising budget like Amazon, you\u2019re going to have to find other ways to drive traffic to your site, and SEO is the best way to do that.<\/p>\n

Good SEO techniques will result in not only more traffic coming to your site, but the kind of traffic that\u2019s made up of people who are searching for targeted keywords, which can help your business in the long run. And that\u2019s what it\u2019s all about.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Wikipedia, search engine optimization (SEO) \u201cis the process of improving the visibility of a web site or a web page in search engines via the \u2018natural\u2019 or unpaid (organic or algorithmic) search results. What this basically means is that SEO is the preferred, natural method for driving traffic to your web site. While […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,3],"tags":[43,44],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","category-websitedesign","tag-search-engine","tag-website-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t