{"id":21,"date":"2006-06-13T11:09:33","date_gmt":"2006-06-13T11:09:33","guid":{"rendered":"http:\/\/interdream-designs.com\/website-design\/low-cost-web-site-design-secret-part-19.shtml"},"modified":"2014-07-18T10:31:33","modified_gmt":"2014-07-18T10:31:33","slug":"low-cost-web-site-design-secret-part-19","status":"publish","type":"post","link":"https:\/\/www.interdream-designs.com\/website-design\/low-cost-web-site-design-secret-part-19\/","title":{"rendered":"Low Cost Web Site Design Secrets Part 19"},"content":{"rendered":"

The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.<\/em><\/p>\n

 <\/h2>\n

Low Cost Web Site Design Secret Number 19: WIFM <\/h2>\n

Those are the four call letters of the only station every human being in the world has tuned into at one time or another, perhaps several times a day, representing the phrase that truly pays: W<\/strong>hat’s I<\/strong>n I<\/strong>t F<\/strong>or M<\/strong>e?<\/p>\n

It’s easy to spot a site that doesn’t meet the WIFM criteria for getting and keeping a visitor.<\/p>\n

It talked about what “we” can do, rather than what “you” may want or need.<\/p>\n

They refer more to the company than the visitor – if they talk about the visitor at all.<\/p>\n

When they do talk about the visitor? It’s all about what the visitor can do for them – not what they do for their visitors.<\/p>\n

If you can successfully answer the ultimate visitor question “What’s In It For Me” from the visitor’s perspective, you will have plenty of happy, satisfied customers. It doesn’t matter how flashy your site is – if you don’t give the visitor what they need, they’ll leave.<\/p>\n

If your site doesn’t answer this question it is destined to fail because there is no benefit to the visitor to come to the site, or to return another time. Successful websites on the other hand, always exceed the expectations of their visitors with the benefits of coming by.<\/p>\n

Nina<\/em><\/p>\n

Ask Nina a Web Site Design<\/a> Question
\nWeb Site Design Newsletter<\/a>
\nWeb Site Design<\/a> Services<\/p>\n

Read the Rest of the Low Cost Web Site Design<\/a> Secrets Series<\/p>\n","protected":false},"excerpt":{"rendered":"

The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.   Low Cost Web Site Design Secret Number 19: WIFM Those are the four call letters of the only station every human being in the world has tuned into at one time or […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-low-cost-web-site-design-secrets","category-websitedesign"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t