![\"Google](\"http:\/\/www.interdream-designs.com\/website-design\/wp-content\/uploads\/2013\/02\/PLUS3.png\" "\\"Google+\\"")
Few brands are as familiar to us as Google.\u00a0 It is now one of the most recognized brand names in the world next to Coca Cola, Microsoft and Apple. The very word Google has even entered into our everyday vocabulary. You never hear anybody say \u2018I yahooed\u2019 something or I \u2018binged\u2019 something. It is testament to Google\u2019s overall popularity, the fact that \u2018to Google\u2019 is a commonly accepted verb.<\/p>\n
According to stats,\u00a0 about two-thirds of the world\u2019s internet population uses the Google search engine as opposed to other search engines.<\/p>\n
Despite heavy advertising and a huge advertising budget, Bing has struggled to even make a dent in the search universe and Yahoo, once king of the Internet search, is fading away.<\/p>\n
None of this has come around by accident. Google has made the science and art of search into a technology that continues to innovate and is managing to remain relevant despite the rise in popularity as social platforms such as Facebook and Twitter.<\/p>\n
Google\u2019s creators are constantly looking to increase its core product of search revenues of over $30 billion a year. For that kind of revenue to continue it needs to constantly improve its product and services with features and functions that are relevant for mobile and social.<\/p>\n
One way that it is doing that is with Google+<\/strong>, the search giants answer to Facebook. This is a new face of social media and Google is relying on Google+ very much. It is the key and core to Google\u2019s web strategy and business. When it was announced almost everyone said \u201cnot another social network\u201c. They thought that Google was mad for taking on a beast like Facebook. However, just over a year since its launch in June 2011, it has rapidly increased in popularity and has now passed 250 million registered users.<\/p>\n When you join Google+, you have the power to choose targets for your information through groups and circles. For circles, you put people in different categories like family and acquaintances so that only they can see the information shared.<\/p>\n \n Groups are full of people with similar interests and your customers can fall in various groups so that you can structure the intended message accordingly. Google+ (G+) is also one of the best marketing platforms because the more people view your content, the higher your site is ranked in search engine optimization. This helps to direct more traffic to your site.<\/p>\n Rather than ignore or dismiss Google+ as a passing fad or as a poor rival to Facebook it is very important as a business that you add it as part of your arsenal of Internet marketing tools.<\/p>\n Google+ is actually a good platform for business people and the average user alike. The majority of businesses and marketers online have included the Google+ one button above their content to become a part of this vast social network.<\/p>\n The \u2018Plus one\u2019 button is the Google+ equivalent of a Facebook \u2018Like\u2019.\u00a0 It makes it very easy for your viewers to share your content on the Google plus network if they like it.<\/p>\n Another key feature of Google plus is that you can follow people and their content in a single group or different groups. This could include family or friends or you could also create a group of people sharing the same interest on a particular topic.<\/p>\n The major advantage of using Google plus is that if your content is shared on Google plus then it gives a solid positive signal to the Google search engine that your content is quality content. This is great for your business and helps you in getting a good ranking, resulting in more traffic and potential customers.<\/p>\n In our next poster, we will talk about three powerful reasons why adding Google Plus account is important to your business.<\/p>\n","protected":false},"excerpt":{"rendered":" Few brands are as familiar to us as Google.\u00a0 It is now one of the most recognized brand names in the world next to Coca Cola, Microsoft and Apple. The very word Google has even entered into our everyday vocabulary. You never hear anybody say \u2018I yahooed\u2019 something or I \u2018binged\u2019 something. It is testament […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tBenefits of Google+<\/h2>\n
Why Should You Use Google+ as a Social Network?<\/h2>\n
Features of Google+<\/h2>\n