Ever wonder why some companies go to great lengths to make sure their phone numbers spell out something catchy?<\/p>\n
It’s to make sure that people remember the number if they hear it and don’t have a way to write it down.<\/p>\n
Think about it. You’re a small business owner wanting to get a web site up and running. You’re driving down the road listening to the radio. A commercial comes on that advertises professional web design and marketing services. The person in the ad hits all the right buttons – fast turnaround time, reasonable rates and easily updated content.<\/p>\n
You’re sold. Then comes the number. 1-800-555-2390.<\/p>\n
What are the chances you’re going to be able to pull over and write it down or even remember it when you’re ready to order?<\/p>\n
Now imagine that the number is 1-800-WEB-SITES.<\/p>\n
Easy right?<\/p>\n
The same is true when we’re talking about domain names. When you’re marketing your web site and don’t have a physical object to give people with the address on it, you’re depending on their memories.<\/p>\n
The problem is that many domain names aren’t easy to remember AND you most likely already have a web site and simply can’t change the URL.<\/p>\n
So what can you do?<\/p>\n
Get a second domain name. Domain names are inexpensive now and can easily be gotten for as little as $10. You then use this web site to give visitors a good idea of what your business is all about. How it operates, what it offers and of course, a re-direct to your current site.<\/p>\n
The trick with the second domain is to make the URL something that’s relevant to your business and easy to remember.<\/p>\n