Search engine optimization (SEO) might seem like some arcane formula known only to a select few Internet gurus, but I\u2019m going to share some secrets that\u2019ll hopefully demystify the art of SEO.<\/p>\n
If you\u2019ve spent any amount of time doing business online, then you probably know about keywords and keyphrases. But what you may not know is how important these are to your page rankings.<\/p>\n
When people go online in search of something the first thing they do is type a word or phrase into a search engine like Google or Yahoo. So it\u2019s important to know where the search engines look for those words in relation to your Web site if you want your pages to show up high in the rankings.<\/p>\n
A text link is a word or phrase that\u2019s constructed to take visitors either to another page on your site or to another place on the web. Some Web site owners make the mistake of using words like \u2018click here\u2019 or even a graphic in order to send viewers to another place.<\/p>\n
But generic text links won\u2019t help people find you if they\u2019re typing in specific keywords and search engines can\u2019t read graphics. So you need to construct the link so that the keyword IS the link. For example: If you\u2019re offering web site design services<\/a> and you want someone to go to your page regarding that, you would use the term \u2018web site design services<\/a>\u2019 as the link.<\/p>\n Title tags are the words that appear at the very top of your browser window. Since each page normally contains a title, you\u2019ll want to use keywords and phrases that are popular among searches so that the search engines will find them.<\/p>\n Don\u2019t use generic terms like \u2018Home\u2019 or even cute phrases like \u2018Welcome to My Business\u2019. Words like these will get you buried in the rankings. Also be sure that each page on your site has a good keyword or phrase in the title.<\/p>\n Description tags are one type of meta tags. These tags are not visible to page viewers, but are routinely seen by search engines. Description tags are information that\u2019s inserted into the head of your page\u2019s HTML code (if you\u2019re not comfortable coding pages then get a web designer for this). You\u2019ll want to use text that describes your page in this tag. Many search engines use the meta description tag as description that appears in their listings.<\/p>\n Keyword tags are another type of meta tag, which aren\u2019t visible to viewers. These are also inserted into the HTML code under the head section.<\/p>\n Keyword tags are passed over by the bigger search engines like Google and Yahoo, but you will still need to use these tags because some of the smaller search engines still see and rank them.<\/p>\n Since search engines look at text in order to find keywords relevant to a search, you need to use those popular words and phrases in headings and headlines for content on your pages.<\/p>\n Headline text codes differently than body copy text and ranges in size from H1, which is the largest to H6. Search engines pay more attention to the larger headlines, so again, if you\u2019re not good at HTML coding, ask a web designer to help.<\/p>\n Body copy of web pages is another place that search engines look for keywords so you want to be sure that you\u2019re using good, highly searched keywords within your page\u2019s content.<\/p>\n You can help the search engines by making these keywords and phrases bold and by using them more than once on the page. It\u2019s also wise to place your keywords as early in your copy as possible.<\/p>\n Some people recommend using your keywords 2-3 times per paragraph, but doing this often creates awkward sounding copy that turns readers off. Today\u2019s web surfers are smarter than ever. They know when they\u2019re getting good content and when it\u2019s just words designed to show up high in the rankings.<\/p>\n There\u2019s no sense in getting people to your website and then giving them garbage to read.<\/p>\n Alt text are words that appear when you place your cursor over an image on your pages – these are sometimes referred to as mouseovers. Having keywords in your alt tags help with search engine rankings.<\/p>\n While there\u2019s more to SEO than just keywords, they are the most important aspect to getting good rankings. They are the words typed in by searchers and they are the words that are going to bring visitors to your site \u2013 so choose and use them wisely.<\/p>\n","protected":false},"excerpt":{"rendered":" Search engine optimization (SEO) might seem like some arcane formula known only to a select few Internet gurus, but I\u2019m going to share some secrets that\u2019ll hopefully demystify the art of SEO. If you\u2019ve spent any amount of time doing business online, then you probably know about keywords and keyphrases. But what you may not […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t <\/h2>\n
Title Tags<\/h2>\n
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Description Tags<\/h2>\n
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Keyword Tags<\/h2>\n
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Headings and Headlines<\/h2>\n
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Body Copy<\/h2>\n
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Alt Tags<\/h2>\n