Why Do We Go Online?
- Nina Menezes
"Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders."
- Ronald Reagan
The reason we go online can be summed up in two words - get information. People want information and they want to be educated. The more information you provide on your Web site, the more likely people are to trust you. People like to make up their own minds - you can help them by providing enough information about your product or service to make them feel comfortable about buying from you.
How do you provide information?
Give information to educate your clients. They need to know why your Web site exists and what's in it for them? What's your purpose? Put some articles on your site that tells readers more about your field of specialty. For example, if you are a coach, write articles on coaching.
People like to buy, but they don't like to be sold to
People don't like to be sold to but they like believing they've made their minds up by themselves. If a Web site is designed well and if it provides loads of content, it establishes credibility. By offering information, you are educating them and establishing trust.
Education is King (or Queen)
Transform your site into a treasure trove. Visitors to your site should feel like they stumbled into Ali Baba's cave of treasures and they can pick from the jewels of wisdom you offer on your web pages. This will give your visitors a good reason to bookmark your site and to visit your site again. The more information you offer, the stickier your site will become. This will keep your visitors coming back to your Web site.
The more generous you are with information, the less risk averse the visitor is. As a result they will buy from you repeatedly.
REQUEST A QUOTE
What Clients Say
"Nina's stellar creativity as a web designer was nothing short of phenomenal as evident in the ingenious design concepts presented throughout the term of the project. We were simply amazed with the special touches she added within our own website's revision, as if it were simply a "work of art"."
- Brenda Lopez, Affluent Bride
"Nina is divinely talented with exquisite style and flair, following her deepest intuition and connection. She has blessed me with a great design. She delivers what she promises with tier one results!"
Elizabeth Lengyel
People Coach
Guelph, Ontario, Canada
"Nina, thank you for making such a daunting task into such a wonderful experience. Your step-by-step guidance along with your patience and creativity have resulted in a website that captures the essence of who I am and the message I want to convey to the world; all without me ever actually having the pleasure of meeting you in person. "
With gratitude,
Elaine Turner
Pawsitive Connections
Newmarket, Ontario, Canada
“Nina's skill and creativity in web design is only surpassed by her patience and mentoring. As "Social Media Newbies," we had no idea how or where to begin in launching our Gem Health Care Halton website. Nina took us by the hand and guided us through the process with dignity intact! Our new website is clean, easy to manoeuvre, and showcases what we do and who were are. We will work with her again!”
Ginger Quinn
Gem Health Care Halton
Oakville, Canada