Does Your Website Have Personality?

"If you have anything really valuable to contribute to the world, it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.
- Bruce Barton

What is personality?

Personality is an individual characteristic that makes us unique. Some of us are funny, some are caring and some are serious. Just as personality makes us unique, your website also can have personality and make you unique. After all, you don't want your website to look like the other sites out there, do you? If you're caring, let your website show emotions, if you're serious, let your website be accountant-like. Personality drives readership, click-throughs and site visits. Without personality, readers will go elsewhere or stop reading entirely.

Why should your website have personality?

Your website personality is your identity on the Web. Giving your site personality will help others to instantly identify your site and will also help them to remember your company, product or service easily. Your visitors want to deal with something more than just packaging. They want to deal with someone unique - you! Make your Website a warm and inviting e-home for your visitors so they feel comfortable wandering around your site and get to know you better.

Every successful company has its own personality. For e.g. Amazon.com gives it's visitors a "comfortable" feeling by providing information and making the shopping process easy.

How does your website create personality?

By building a one-to-one relationship with your customers you can establish personality. Your website's personality and its ability to engage your customers and facilitate an ongoing relationship with them is the real key to successful branding on the Web. Studies have shown that 82% of e-commerce buyers make their purchase decisions based on recognizing a familiar personality. Businesses can differentiate themselves from others by having personality on their site. People would like to do business with someone they know rather than a stranger. By building personality, you instill trust and confidence in your visitor.

Does your website have personality? Look at your Website and find out what it is telling people about yourself?

- Nina Menezes

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