Does Your Website Have Personality?
- Nina Menezes
"If you have anything really valuable to contribute to the world, it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.
- Bruce Barton
What is personality?
Personality is an individual characteristic that makes us unique. Some of us are funny, some are caring and some are serious. Just as personality makes us unique, your Web site also can have personality and make you unique. After all, you don't want your Web site to look like the other sites out there, do you? If you're caring, let your Web site show emotions, if you're serious, let your Web site be accountant-like. Personality drives readership, click-throughs and site visits. Without personality, readers will go elsewhere or stop reading entirely.
Why should your Web site have personality?
Your Web site personality is your identity on the Web. Giving your site personality will help others to instantly identify your site and will also help them to remember your company, product or service easily. Your visitors want to deal with something more than just packaging. They want to deal with someone unique - you! Make your Web site a warm and inviting e-home for your visitors so they feel comfortable wandering around your site and get to know you better.
Every successful company has its own personality. For e.g. Amazon.com gives it's visitors a "comfortable" feeling by providing information and making the shopping process easy.
How does your Web site create personality?
By building a one-to-one relationship with your customers you can establish personality. Your Web site's personality and its ability to engage your customers and facilitate an ongoing relationship with them is the real key to successful branding on the Web. Studies have shown that 82% of e-commerce buyers make their purchase decisions based on recognizing a familiar personality. Businesses can differentiate themselves from others by having personality on their site. People would like to do business with someone they know rather than a stranger. By building personality, you instill trust and confidence in your visitor.
Does your Web site have personality? Look at your Web site and find out what it is telling people about yourself?
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What Clients Say
"Nina's stellar creativity as a web designer was nothing short of phenomenal as evident in the ingenious design concepts presented throughout the term of the project. We were simply amazed with the special touches she added within our own website's revision, as if it were simply a "work of art"."
- Brenda Lopez, Affluent Bride
"Nina is divinely talented with exquisite style and flair, following her deepest intuition and connection. She has blessed me with a great design. She delivers what she promises with tier one results!"
Elizabeth Lengyel
People Coach
Guelph, Ontario, Canada
"Nina, thank you for making such a daunting task into such a wonderful experience. Your step-by-step guidance along with your patience and creativity have resulted in a website that captures the essence of who I am and the message I want to convey to the world; all without me ever actually having the pleasure of meeting you in person. "
With gratitude,
Elaine Turner
Pawsitive Connections
Newmarket, Ontario, Canada
“Nina's skill and creativity in web design is only surpassed by her patience and mentoring. As "Social Media Newbies," we had no idea how or where to begin in launching our Gem Health Care Halton website. Nina took us by the hand and guided us through the process with dignity intact! Our new website is clean, easy to manoeuvre, and showcases what we do and who were are. We will work with her again!”
Ginger Quinn
Gem Health Care Halton
Oakville, Canada