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What Women Want In A Website

by interdream

Tradition suggests that men tend to be hunters while women tend to be nurturers and this tradition has more to do with Websites than you might think.

What women want vs. what men want

Women and WebsitesIn many ways Websites geared towards men and women mirror their print magazine counterparts. Many men’s magazines focus on cars, technology and gadgets while women’s magazines focus on beauty, relationships and nature.

In the online world appealing to women’s interests and wants is much different than a man’s. When creating a Web site that targets women, you should keep in mind that most women are looking for more than just information. They’re looking for the person behind the Web site.

Women want to know who the person is and if they can be trusted, while men are more concerned with the nuts and bolts of the site and what they can get out of it.

Give ‘em someone they can trust

When you target women, give them your core message up front. Tell them what your business or service is about and how it can benefit them. Personal testimonials are important because they show you as being a real person who is trustworthy and has their best interests in mind.

If your target market is primarily women, you would do well to set up your site more like a community than a fact sheet. Creating a forum is one way to develop community as is adding comments from women who have used your site and found it to be worthwhile.

Quick information is best

Men are also happy pouring over large amounts of data. However, women prefer information to be to the point rather than long winded. It’s not that women can’t interpret large chunks of information, rather they respond better to quick and timely content. In addition, many women are juggling family and careers so their time to scan tons of information is limited.

Another important point to remember is that women do not like being sold to. Don’t use information simply as a tool to get them to buy something. That’s the easiest way to abuse the trust they put in you and your products and services.

A sale should be a natural reaction inspired by good, honest content.

Unless you’re dealing with women in a specific field of technology, it’s best to avoid technical jargon. Your content needs to be clear and simple with easy to understand language.

Why is credibility so important?

As mentioned earlier testimonials, are great. Women really value credible information and resources that can be backed up. Don’t just try to sell them your product or service, let them know how it can make their life easier and show them examples that include others just like them who are satisfied.

Marketing specifically to women is easy if you follow some simple advice. Honesty is the best policy. If you’re genuinely interested in making their lives better, let that show through in your content and you’ll do just fine.



Top 3 Issues Affecting Your Website And How To Deal With Them

by interdream

Top 3 Website IssuesHaving an attractive platform for connecting with customers and prospective customers is no longer enough. Business owners also have to strive for overall site fitness. This is vital for keeping bounce rates low, attracting a steady stream a visitors and ensuring an optimal user experience. Following are 3 website issues that are currently having an impact on how people see your business and how likely they are to stay on your pages.

1. Page Speed

Are your pages slow to load? If they are, then you probably have a very high bounce rate. This is the rate at which site visitors are bouncing right back to search engine results in order to find faster loading sites or more relevant information. It can have a significant impact on your search engine ranking and it can also diminish your online reputation. No one wants to waste their time waiting for slow loading pages when they can easily head over to other platforms that load in under four seconds.

The best way to fix this problem or to avoid it entirely is by choosing the right hosting company and the best hosting plan for your site needs. If you have a consistently high volume of web traffic and find that this is starting to impact page loading speeds, now is the time to consider the benefits of upgrading to a dedicated server, rather than paying less for shared hosting services. If you’ve already invested in a high-end hosting package and aren’t sharing your server with a number of other companies, consider switching to a larger and more efficient provider that has turbo servers, ultra-rapid loading speeds, multi-redundant networks and other features for ensured reliability and speed.

2. Broken Links

Did you know that a bad link profile can prevent you from ever getting a first page rank? In fact, broken links can lead to painful penalties at the hands of major search engines that drive your site further down the search results page. When people click broken links and don’t find the pages that their looking for, this also reflects poorly on your business. Most web users will simply seek out sites with better levels of overall fitness so that they can find what they need without a lot of extra work or hassle. Connect with a reputable web management or SEO Company in order to get your link profile cleaned up.

3. Trouble Finding Information

Put yourself in the customer’s shoes and then take a tour of your own web pages. Is your site layout intuitive? Does everything appear to be where it should? If your site layout is difficult to navigate or unnecessarily complex, this will cause people to leave. Web users are fickle, impatient and always expecting fast answers. Why would they work hard to search for information on your site when they can easily find it on others? There are a number of website issues that will likely require the assistance of an IT or web design expert to fix. Low-value, low-quality or poorly organized information, however, is something that you can have a hand in resolving yourself. Check out the websites of a few popular competitors and see how their info resources are organized. You can then use these same strategies to make your own pages more user-friendly and far easier to navigate.


Website Audit – What should you look out for?

by interdream


Website Audit ChecklistWebsite auditing is a great way to keep your website healthy. Just as you schedule regular check-ups at the doctor’s and dentist’s clinic, you also need to bear in mind that your website needs a periodic check-up too. There may be some problems which you might not even be aware of, which you will notice during an audit. With a website review you will also be able to make sure that the site is truly as SEO friendly as possible.

What are some of the main things you should check while carrying out your website analysis?

Check broken links

Broken links are unfortunately quite common, and they will be more so if you do not audit your site. You can use Screaming Frog (an SEO tool) for this exercise. This is a small and convenient program that will bring out key on-site elements, including broken links. By simply using Screaming Frog for your website, you will be able to check the integrity of the various links. If there is a link that points to a page that does not exist you will be made aware of it and then you can either edit it or remove it.

Check for error messages in Google webmaster tools

If your site is linked to a Google Webmaster Tools account you will be able to generate a Crawl Errors report and fix any problems indicated in it.

Check Sitemap

Since your sitemap essentially lists all of your site’s pages you need to make sure that it is well-formed and complete. Visitors will know at a glance all the pages that are included in your site. Search engines will also have a snapshot of your web pages and which pages on your site are updated.

Duplicate Content

Duplicate content is something that you need to avoid. Otherwise your site ranking will suffer. You can check for duplicate content in Copyscape. Any content that comes up as being duplicate should be fixed. If you copied content from another site make sure to remove it immediately. If on the other hand, someone copied from your site, it is best to report to Google. For improved SEO there is nothing better than fresh and original content.

Optimized 404 pages

Ideally you won’t have your site visitors clicking on a link and ending up on a 404 page. But if there are any 404 pages coming up, you can at least optimize them rather than just redirecting to the home page.

URL Canonicalization

When there are multiple URLs for one page, you should try to pick the best URL and avoid having more than one pointing to the same page. Read more about URL canonicalization.

Page Load Times

Nobody likes to wait ages for a site to load. So during a website audit you should surely check the page load times. You can do this with Pingdom. If there are slow response times, there could be different problems, such as a broken script or a broken plugin. Fix these, and if the response time is still slow, you may need to consider changing the server architecture or the web hosting.

Proper redirects

You need to ensure that redirects are properly implemented, especially if you have recently changed your site architecture or the URL structure.

Schema.org Implementation

the schema markup is a new form of optimization. If you implement it properly you will notice a significant boost in your site’s SERPs. This is one of the best forms of SEO analysis you can implement.


Are you the owner of an invisible business?

by interdream

Are you the owner of an invisible businessThere is no denying that the internet has taken over our lives in all sorts of ways. From the possibility to buy goods and services online and have them delivered to your home, to making payments online and corresponding more easily, most people would not be able to imagine living normally without accessing the internet every day, and often, more than once. Based on this fact it is practically unthinkable for a business operating in this day and age not to have an online presence. No matter how small the business is, it is imperative to have a website nowadays. A business that does not have a website online will end up:

1. Showing a lack of credibility

2. Demonstrate that it does not care about its brand image

3. Lose the possibility to sell to thousands of people all over the world.

4. End up uncompetitive and eventually it will run out of business.

Unfortunately, some business owners still fail to appreciate the importance of having a website. According to a survey carried out recently by Yodle, there is a staggering 52% of small businesses that do not have a website. These business owners are essentially putting their business at a big disadvantage, and unless they decide to invest in a business website, they are likely to end up running out of business in a few years!

If you are one of these business owners, let us put it more simply – you have two options to get online:

1. You can either design a website yourself. Many business owners who choose this option though have some time to dedicate to this project, as well as a basic idea of how to go about it.

2. Or else if you do not know how to do that you can just hire someone to do it for you. There are many service providers in this line of business nowadays. They specialize in business website design as well as internet marketing.

If you want to save money, or are worrying about the costs involved to hire a web designer, don’t worry. You do not have to be a computer specialist to design a simple website for your firm. There are lots of tools that can help you do it yourself. However, you do need to have some time to devote to this task, along with the inclination to do it. Having said that, hiring a web designer is not going to cost you a fortune either. There are many experienced web designers who will be able to offer you effective and good website designs at a relatively low cost. In fact, you will be amazed at how cheap it is in reality.

Whichever option you choose, the truth is that you have to do it. Either way, you need a website for your firm. Procrastinating or simply deciding that you do not have the time, inclination or money for it, is definitely not an option.

Try the Google Test

We suggest you try this out! This is a simple thing that we recommend that you do. Just type in your business name in Google and see what happens. The results that come up (if any) will offer you an idea of what prospective customers will find if they were to look up your business online. Chances are that there are a couple of results, but nothing valuable or helpful. What do you think will customers think when they are faced with this? Surely, they will say that your business does not seem to be credible or trustworthy as it is practically invisible. Then, they will simply look up another firm in your line of business to satisfy their needs. So simply by doing this basic Google experiment you will be able to learn a lot.

According to Yodel’s survey, only about 12% of small businesses made use of online advertising. Probably you fall in this category too. So what should you do?

1. Create a website and/or a Blog.

2. Make sure your homepage is interesting and well laid out, making it enticing for customers who land on it.

3. Create a convincing ‘About Us’ page as this is the most frequently visited page, after the homepage. Include any significant stuff about your firm that can help you make a good impact on customers and make them feel that your business is trustworthy.

4. Distinguish yourself by having a good brand name and design. Remember that there are hundreds or thousands of businesses similar to yours, and so you need to be distinctive.

5. Install social media sharing buttons so as to encourage users to share content, including information about your business or products/services.

6. Encourage visitors to subscribe. A mailing list or a regular newsletter could be really effective. An opt-in form should be made available in prominent areas of your website.

7. Your site needs to be interesting and engaging in every possible way. Do not stop on the promotional aspect only. Rather, come up with innovative ways to offer valuable content to visitors. The content should be interesting and easy to read. Put yourself in the mind frame of the customer so as to create content that they are likely to find helpful in their daily lives, and that they will be willing to share. How-to guides, regular blog posts, ebooks and videos are some of the most common methods you can use.

8. SEO friendliness is of utmost importance. Besides valuable content, you should also make sure that it is rich in keywords and phrases so as to have search engines rank your website or blog highly.

9. The best website designs enable visitors to find what they are looking for really quickly and easily.

10. Mobile friendliness is a must nowadays. Bear in mind that many prospective customers may look up your site using a tablet or smartphone. So your site needs to be mobile friendly.

11. Take action right away! Every day that goes by you are losing on customers and potential sales. So what are you waiting for?


Is Your Website Mobile-Friendly? If Not, You Are In Serious Trouble!

by interdream


Is your website design responsive?
There is no denying that most businesses would not imagine their operations nowadays without having an online presence. Having a website has become a must over the past years. However, with the ever increasing use of mobile devices, it has also become imperative for a website to be mobile- friendly. If your website is not mobile-friendly it is running a risk, and your business is going to take a serious blow too.

As from the 21st of April 2015, Google expanded its use of mobile friendliness as a key ranking signal. This change is going to affect mobile searches carried out in all languages and it has a significant impact on the search results. This is one of the biggest ranking updates that has ever been introduced by Google. As a result of this change, a user will find it easier to get relevant search results which are optimized for mobile devices.

But, even though mobile users are set to benefit from this change, it is also going to be the downfall of many websites. In fact, some 90% of websites are going to be in trouble since search rankings are going to suffer dramatically following this change. Therefore it has become critical for website owners to save their Google rankings as soon as possible.

But why has Google introduced this change?

The main reason why Google has made this change is because statistics show clearly that mobile internet is becoming increasingly popular. It is in fact practically taking over traditional desktop use for most activities. As a result of this exponential growth in mobile usage, Google has had to change the way it ranks and how it displays websites.

Since this update is going to affect negatively any websites that are not mobile-friendly, it goes without saying that something needs to be done, and fast! If you are one of those who has a website that is not mobile-friendly, you need to take this really seriously. You have to make it a priority to make your website mobile-friendly as soon as possible, because with every day that goes by, competitors will have outranked you. This will ultimately lead to potential customers to buy products or services from your competitors instead of from you.

What is a mobile-friendly website all about?

The term mobile friendliness is becoming increasingly popular, but are you aware what it really means? Simply put, a mobile-friendly site is one that can be easily accessible and properly viewed on a mobile device, such as a smartphone or a tablet. When your website was designed, it was created to be viewed on the large screen of a desktop computer or a laptop. But now you need to imagine that website on a much smaller screen. The first thing that tends to come to mind is how are you going to squash all that information and images to fit a small screen properly. This is what mobile friendliness is all about at the end of the day. Your website needs to be laid out well so that it is aesthetically pleasing and easy to browse and read. Now your visitors will not be clicking with a mouse, but they will be pinching and zooming their way around your website. Your aim is to make this a pleasant experience for them, rather than an irritating or wearisome one. If they start to find it difficult to browse through it, chances are that they will simply leave and check out your competitor’s website, and you surely do not want this to happen, especially considering how much you had invested to develop your website and to drive traffic to it. You certainly do not want to put all that time, effort and money to waste, and to couple that up with a loss in customers and sales too!

What should you do now?

So, at this point you are surely appreciating the importance of having a mobile friendly website. But how will you know if your site is mobile friendly or not?

All you have to do is to test your website with this tool: https://www.google.com/webmasters/tools/mobile-friendly/.

It is really simple to use. Just paste your website’s URL and press the blue  “Analyze” button. This tool will then give you the result – that is whether your website is mobile-friendly, or whether you need to make any improvements.

What are you going to do if  your site is not mobile-friendly?

To have a mobile-friendly site you are going to have to do some updates. Let us go over some ways with which you can get your site to be mobile- friendly.

  1. Responsive web design

Basically the actual content of your site and the HTML coding will remain the same across all mobile devices. However, with the use of different style sheets you will be able to reformat how your site is displayed across different mobile devices. With a responsive website design you will be able to hide, display or rearrange content according to different screen sizes.


  1. Adaptive design

As the name itself implies, this mobile website design will be able to detect the type of device, and adapt accordingly. Even though a single URL is used across all devices, there will be different versions of the site provided to the user, depending on the device he or she is using.


  1. Standalone mobile websites

Unlike the previous two, standalone mobile sites will have unique URLs. So they will be a completely separate website from the desktop version.


Each one of these options has its respective pros and cons. Responsive mobile website designs are currently favoured by Google. This is mainly because a responsive design is more easy to update and maintain.


What will your next steps be?

If you want your website to attract traffic, it is literally essential to invest in site that is mobile-friendly. It may seem a bit daunting, but it is not something that you should panic about. You just need to take this seriously and to make the necessary changes as soon as possible.




Understanding The Principles of Web Design

by interdream

Anyone can build a website nowadays with some training, but building a great site requires an understanding of the principles of web design. You see, there is more to creating a website than just having it look good as there are various accepted rules that just makes everything flow more easily.


Whenever somebody comes to your website they will land on your home page. The principle of hierarchy is that your home page is used to tell visitors about the most important information regarding your products or services. Visual hierarchy involves the designer structuring the website in such a way that the reader can instantly tell the order in which they should read the content. In other words, make sure that your home page guides people towards the information that is key to your website and give less important information a less prominent position.


Fundamentals of Web DesignProportion is the way that two elements of a design relate to one another. If you look at a typical WordPress website, then you will see that the bulk of the information is on the left with the right column being used for snippets of information and links. This scale works well as it tells people the roles that are being played by both areas, but just remember that you should never split things up evenly as symmetry does not work so well on websites.


By repetition we mean that certain design elements remain the same from your business cards, to letterheads, to your website. This continuity even on the various pages helps to create a sense of uniformity, which people love and of course one of the key principles of web design is to create a flow from page-to-page so that people know they are on the same website as before due to each web page having recognizable features.


Harmony in a design is important as it gives the feeling of everything actually belonging together. Harmony creates balance and it gives a sense of the web designer being in control with all of the information laid out in an easy-to-understand manner – this is appreciated by visitors to the website. Do not have blocks of various sizes scattered all over as this is difficult for the eye to follow.


Having everything looking the same is boring and that is why contrast is one of the most effective design principles. You need to offer some contrast by using various fonts, colors, image sizes, and do so between two different design elements of the website. This helps to create more of a visual impact for the visitor and is more likely to lead to the kind of interaction that the website owner wants from their visitors.


Alignment links to the actual structure of the website. It deals with the way in which two elements, that are linked, work together from a visual perspective. Take for example a piece of text with a corresponding image. How will the text be positioned according to the image? Will it be to the left, right, with the image above it, or perhaps side by side? The alignment of such features will have a major role in determining what people think of your site when they land there. Keep things aligned to keep it looking organized.


The idea of dominance in effective web design is that you use your key point as a real focal point on the page. This could be a call to action button, a sales pitch, gallery, or anything else that contains the main message that you want people to get out of visiting each page on your site. Think carefully about what the primary interest is for the web page and make sure that this is not hidden away or people will simply not understand what the point was of the page.
These are the fundamentals of web design to be aware of, but we are not even talking about complex issues here. Instead, these are web design basics that can make a real difference to the way that your website looks and how it is used by your visitors. These principles remain no matter what the design trends are at any given time as they form the absolute core of the structure of a website. Keep them in mind and you will produce something that is not only visually appealing, but you will also see an improvement in the way people use your website and that in itself is worth a lot.


Understanding Your SEO Needs Is Essential For Your Success

by interdream

SEO is a complex subject, but part of the problem is that clients fail to understand their SEO needs before seeking professional help from an expert. What is it exactly that you want to get out of it? What does search engine optimization involve? There are so many questions to be asked and so few answers are already known and that is a problem.

What Is Included In SEO?

Understanding your SEO needsSo, let us first address what is involved in SEO and what it does. You may already know that it involves using various techniques and methods that will improve your ranking on the search engines by making your website more visible to the likes of Google. This in turn leads to you getting more organic traffic for keywords directly related to what your website has to offer and, from a business perspective, hopefully this then translates into more sales.

With SEO there are a number of things that can be done. Keyword analysis and implementation, backlink building, local optimization, lead conversion, social media optimization, content marketing, the list is pretty much endless, but the key part here is that each method requires two different things; a strategy and a budget.

Deciding What Your SEO Needs Are

So how do you decide what your small business needs are for search engine optimization? Well, your main focus has to be on what you want to achieve with your business via the Internet. It is fine to think about wanting more traffic to your website, but what do you want to happen once those people get there? Do you want them to buy something? Do you want them to sign up to something? Do you want them to contact you and arrange an appointment? Do you just want them to learn something and see you as a valuable resource to come back to time and time again? How about your traffic, do you want it to be more local in nature? Perhaps it is even nothing to do with traffic and you just want to get some help after Google has penalized you due to some previous indiscretion where you broke the rules?

Boosting Your Current Situation

If we assume that you want to increase the number of people getting to your website, which is the main reason why most people end up using SEO, then we still need to look at what is required from search engine optimization. By this, we mean what you are up against when it comes to your competition. How difficult is it to rank for the keywords you are targeting? How tough is the competition? What are they doing differently compared to you that has them ranking above you?

Understanding your situation and what is required to change it is an essential part of understanding your SEO needs and indeed this should be the first step that is taken before any work is carried out by any SEO company. Doing this, will then make it easier for them to decide on the appropriate strategy from the get go.

Your Way Forward

What is your way forward from here? In all honesty, you need to think carefully about your requirements even before you go ahead and contact a company that specializes in SEO. Sit down with them and talk about what is concerning you and what you hope to achieve with your website and the impact that will have on your business in general.

Discuss things and get a clear plan of action laid out in front of you so that you know in advance what is going to happen and what the outcome should be. Listen to their advice, as they are the experts, and then see if you feel that your business needs are indeed going to be met. Remember, it is about more than just getting traffic to your website because it is what you do with that traffic that counts, so understand that first or you could spend a lot of money on SEO that does pretty much nothing for the future success of your business.


4 Ways That Your Business Website Can Get Amazing Results Fast!

by interdream


Four tips for an amazing websiteWith every passing day, more businesses realize they need to have an online presence in order to successfully grow their revenue. And they are correct, but what they may not know is if they don’t have a user-friendly website, they could be hindering their progress. You can’t just slap a website up and think you are going to get good feedback. In fact, you will probably get negative results that could actually do more harm to your business than good.

Below are a few ideas you could work on today to get noticeable results from your business website.

Web Page Design

When a visitor comes to your page for the first time, they usually decide within 10 seconds if they are going to stay or move on. Don’t over-complicate and clutter your design. You want it to be a simple and clean reflection of you and your business. Here are a few things you can do to make your design successful:



You want your reader to know exactly where to opt in, what services you offer, and who you are, all within 10 seconds.


Font and text size

Don’t choose a strange font that can be difficult to read, and never use a text size smaller than 14. You should also use dark shades for your text, and not a light gray or odd color that can be hard on the eyes. The easier you make your content to read, the more people will actually stay to read it.


Be unique

While simplicity is the most important, you want to be unique to your competitors. Have a theme to your web design that ties all of your pages together. You want your visitors to associate your brand colours and logo to you, and not to anyone else.


Your content must stand out. Search engines are looking for quality content that teaches, entertains, and offers a useful service to visitors. Strong headlines and sub-headlines are a must, and they need to be attention grabbing and bold. Short paragraphs will also get the reader’s attention because they look easy to break down and scan.


If you don’t write or just don’t have time to, it’s important you hire a writer that produces quality content and understands your target audience. Content should flow with the theme of your business and should increase the amount of visitors to your website.


It’s important to be a real person if you want to get positive results from your website. Your “About” page needs to be informative, but more importantly it needs to be engaging and insightful about your company. A stiffly written “About” page can be a huge turn-off to potential customers.


You also want to have a picture of yourself somewhere on your site. It can be on your “Home” or “About” page. Make sure the picture is friendly and taken with the quality that a professional photographer would provide. This shouldn’t be a selfie of you on vacation (unless this style of picture goes with the theme of your site). The goal is to look genuine and real.

Conversion Rates

 A conversion rate is basically anything your website does that gets a response from your visitors. It can be a comment on a Blog post, a Social Media share, or a link from another website that references your business. And Google notices these actions and takes them into consideration when ranking websites.


That is why you must be actively involved in your website. Don’t let just comments and shares just sit out there. Respond to them and let your visitors know, if they make the effort to be involved, then so will you. This will bring you closer to your visitors and help you understand where they hang out, and where you should focus your efforts.




Your Small Business Website Design Roadmap

by interdream

Planning your small business website designWith online sales continuously increasing each year, a website has become just as important for small businesses as a physical base of operations. In fact, during peak shopping times, some stores are seeing online sales even surpassing those seen in stores. Having an online presence is no longer enough – a small business needs to have a modern website with a great design. Fortunately, designing your business website is not nearly as difficult as people first think – it simply takes a bit of understanding about the various elements of a website as well as what is needed to encourage visitor engagement!

Planning Your Small Business Website Design

The planning begins with the first step – figuring out what you want on your website and what its purpose should be. From there you can then design an entire site around that purpose. Focusing solely on that purpose is essential because it ensures that users who come to the site know what it’s about and are clearly able to recognize the various elements of the site without being confused and overwhelmed. Below we have six various elements that are key to include in any web design for small business.

Purpose of the Site

The initial step for a small business website is to first determine the sole purpose of the site. Websites take many different shapes and forms depending on their purpose, so it’s critical to understand what you’re actually trying to accomplish before you end up halfway through the project and completely off track.

Should your purpose be to sell your businesses products online, you’ll need to create a site that’s e-commerce ready and appeals to customers in that respect. On the other hand, if you’re simply there to educate visitors about the services you provide and inspire them to contact you directly, then you will need to take a completely different approach to the site design.


Once you’ve got the purpose of the website firmly in mind, it’s time to begin mapping out the site itself. Much like a floor plan in a physical store, it’s essential to decide what goes where for a website. This pre-planning will help ensure continuity throughout your site and enable you to then begin going through each piece and filling it in with stunning content that is engaging and visually appealing.

Visual Appeal

The very first impression a user has of your website will be a lasting one and could make or break a sale in less than a second. If a user first enters your website and finds it bland or far too busy, they will likely immediately leave leading to a potential customer lost to your competitors. This is why any business website design first begins with creating a stunning and professional looking website with a non-obtrusive background, plenty of high quality and professional photos (especially of products and services), and an overall visually appealing color scheme that exudes trust and professionalism.

User Friendly Navigation

Once a user is on a site, they need to be able to effectively navigate through the content. Having intuitive menus will help guide a visitor around your site and ensure they are able to view your products, contact your business, or inquire about services easily. Ensure navigational menus are uncluttered and simple to use. Having breadcrumbs at the top also allows users to easily back out to a previous section with ease.

Engaging and Relevant Content

While the overall aesthetic appeal of the site and intuitiveness of the navigation play a large role in how a visitor will interact on the site, the most effective way to get a visitor to purchase your product or service is through your content. Having relevant content that is specifically tailored to your target audience is essential. This engaging content will ensure that they are able to read about your products, services, and business while instilling a sense of trust in your business. This sense of trust is not only crucial for a website to generate interest in a visitor, but it essential for the visitor to even consider a purchase!

Simple Contact Information

No one likes to be left searching for something, least of all when they have an urgent question about a product or service. As a small business, it is your job to ensure that your customers can immediately contact you with their questions and comments. One way of doing this is to put all of your business contact information on a “Contact Us” page. However, many small businesses are finding that a chat or call option directly on the site has led to far more conversions!

Tell us what you think

When it comes to designing a website, there are many different aspects that need to be taken into consideration. Additionally, since each business is different, a website needs to be specifically tailored to suit the needs of the targeted audience. While we’ve provided a general overview of the aspects for a small business website, we’d love to know what you think!

Have some suggestions about how to make a business website more visually appealing or easy to navigate? Or perhaps you can suggest some mobile optimization tips for other business owners? Let us know!


SEO Ranking Factors

by interdream

What SEO Ranking Factors Can Make Your Site a Success?

SEO factors that will get you high rankingsMaking sure that your website is ranking well online is one of the most important exercises you can carry out. If your website is not ranking well, it means that there is something wrong, and in the meantime, you are losing customers. So, you need to take corrective action as soon as possible.

SearchMetrics carries out a research annually so as to analyze sites that are doing well with regards to their rankings. They produce a report which outlines what these sites are doing well in, and it is a good idea to learn from them, so that your site will be more successful too.

Your on-site SEO checklist:

The key areas that need to be taken into account are the following SEO Ranking Factors:
1. Content
2. Backlinks
3. Social Signals
4. User Signals
5. Page structure with good internal linking

Let us take a closer look at each one of them, so as to understand why they are so important. Each one of these elements needs to be included in your on-site SEO checklist.


1. Content is king

We have heard this many times, but no matter how many times we repeat this saying, its importance can never be emphasized strongly enough. After all, what is a site without detailed, informative and interesting content, that is also SEO friendly?

The keywords that you include in your site’s content are imperative. The best keywords should be used in articles, especially in the title, and H1 and H2 tags within the body of the content. This is very important to help you get better ranking.

2. Backlinks will help a great deal

The traffic that you can get from backlinks is very important to your site. So make sure that you place several backlinks strategically. This is just like placing signs in key locations, so as to lead people to your physical store. This is just the way backlinks work. At the end of the day, quality is more important than quality. Just as with physical signs, if you place hundreds of signs in the desert or on top of a mountain, where few people will go, so will the sites you choose to place your backlinks in matter. So choose sites that are high authority and that are related to your line of business.

3. Social signals

One key aspect worth noting is that a search engine will not give much importance to the number of shares a particular post has. This does not have any direct impact on ranking. However, you should focus on the quality and relevance of the content, as the more shareable your content is, the better the chances of attracting people to your site. This in itself will help in improving your ranking as you would be increasing your backlinks. So keep creating interesting, shareable content, that is relevant to people in your niche. This will create a positive loop of sharing.

4. User signals

Besides social signals, you should also focus on user signals. You need to consider the reactions and inputs of your site’s users, so as to get their valuable insights. One key issue is the site speed. Once you have managed to lead a person to your site from a tweet or backlink, or whatever method, you want to make sure you retain that person, and hopefully he/she will buy something from your site. So you have to make sure the site enthralls the user, and one key aspect is how long it takes for the site to load. If you have a slow domain, chances are the user will get fed up, and simply leave to go onto another site. So make sure you work on this.

5. Page structure with good internal linking

The design and the page structure need to be thought out well and improved so as to attract more users. Internal linking goes hand in hand with this too. In fact, many people do not value the importance of internal linking on their site that much, and that is a mistake. Internal links to content that ranked highly on search engines are every important. So make sure you link to relevant content on your website, and try to do this periodically for best results.

These are the most important SEO factors. Making use of this on-site SEO checklist will get you better rankings for your site. In reality, as you may have noticed, they are quite simple steps. But they will truly help you get better results.


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