What’s New in SEO?

August 19th, 2014

SEO silo structure in website design
Search engine optimization has evolved with Google algorithms and digital marketing needs. When SEO was young, keywords were simple to conjure: simply add keywords anywhere, and your website seemed to get ranked. Today, keyword stuffing is only helpful if you want to get black flagged by Google and potentially kicked out of search engine rankings altogether. Now, digital marketing is driven by content, and Google has developed new algorithms accordingly.

LSI Keywords

Something called LSI, or latent semantic indexing, has emerged in recent years. Using a complex mathematical process, LSI looks for patterns and relationships in text content. How does this relate to the delicate, imperative task of search engine optimization? Instead of looking for exact match keywords, search engines are now scrutinizing content in a more intuitive way. Looking past a block of text, search engines want to see that content is real and relevant. Today’s algorithms aren’t just looking for text, they are looking for meaningful text. To achieve meaningful text in content, SEO newbies and experts alike need to use LSI keywords. Instead of just using keywords, try using synonyms of keywords to attain ranking for long tail keywords. Instead of using ‘SEO tips’ as your keyword several times on your web page, try using ‘SEO tips and tricks’, ‘SEO tips for WordPress’, or ‘SEO tips for your website’. By using these LSI keywords, you’ll boost your chances of getting ranked because you are using in-depth, meaningful content.

SEO Silo Structure

Another important facet of successful search engine optimization is the use of silos. Silos, or interlinking pages, demonstrate that your site has a connected structure of related information. Silos give your web page credibility, reputation, and search engine ranking by giving your site structure. To use siloing in your website, you first need to have a clear idea of what your website is about. Ahead of time, you should know what many of the recurring themes of your site will be and how users will search for them. With this information in mind, build your website using silos. Structure links throughout your website that connect to other pertinent information on your website. For siloing to be effective, you must be publishing relevant, informative content.

Other SEO Factors

Title tags are still important in SEO! Title tags and H1 tags should include your main keyword, while related keywords should be included in your H2, H3, and alt tags. Use schema markup, available at www.schema.org, to markup your HTML in a way that search engines will love. SEO is a rapidly changing area, but these aspects are all current. Since digital marketing and search engine algorithms are expected to continue the trend towards high-quality content, these three areas aren’t expected to go anywhere. As a matter of fact, these areas are the foundation for the future of search engine optimization. Content is expected to drive digital marketing for a long time to come, and search engines will continuously aspire to match those demands.

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Are Your Website Colours Sending The Right Message?

July 7th, 2014

What’s YOUR Website Colour?

Role of colour in web design
Let’s start with some understanding. Think of the design of your favorite outfit, car, product, electronic device, or similar object. Imagine it in full detail. Think of the exact colour, shape, length, width, type of material, shiny, dull, etc. Now really take a minute to think about each of these qualities…

Which one of these categories would you say was the easiest to think of? Probably colour or shape right? That’s because colour and shape are some of the first things our minds have been trained to recognize, even since the days of cavemen!

Now, more than ever, research suggests that website colour schemes are being carefully chosen by everyone from the small startup, to large corporations to produce both powerful and subtle feelings. Unfortunately, many web designers and graphics designers didn’t realize what magic (or curse) they were holding when they designed the logos, websites, and designs that we see today.

Mood, Gender, & Colour, Oh My!

Use of colour in web design
To be the most effective, depending on the audience, the specifics must be analyzed. Men tend to like colours such as green, blue, and black. Women are particularly fond of green, blue, and purple. You might be asking yourself what can colour REALLY do for your product, logo, or website?

Having warm colors such as orange, yellow, and brown implies enthusiasm, optimism, and happiness. The colours blue, green, purple, and pink are peaceful and relaxing. Knowing and applying this is extremely powerful!

Colour is the first thing that people see when interacting with a new website or product. Most business owners are unaware how their product, logo, or website colours have ANYTHING to do with the feeling that their customers get when they view or interact with these things.

The Achilles Heel

Imagine, in the split second that someone first views your brand, they are already receiving an intuitive feeling on both the conscious and subconscious level. If you’re not careful, you could be sending the wrong message!

If people, by nature are super tuned-in to the qualities of shapes and colors of objects, doesn’t it make sense that we should be paying attention to what colours are being used on our websites? We have been running blind just throwing colour all over the place trying to “liven things up.” Or even worse, we’ve kept things a little too monotonous with black and white. (Don’t worry, there’s hope for you yet!)

Where’s Your Solution?

As a business owner, your objective is to perform your service to the best of your ability or create the ultimate product and give it to the people who have a need for it. You put detailed planning and research into your work to make it as epic and awesome as possible right?

We love putting our knowledge of colour and passion for design to work for you. Read more on how choosing the right colours for your website can make it look perfect AND convey the perfect message.

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Facebook Audience Insights – What You Need to Know

June 5th, 2014

What are Facebook Audience Insights?

Facebook Audience InsightsDo you know who you’re targeting with your Facebook ad? Well, that’s exactly where Facebook audience insights can help, as they’ll reveal the precise break-down of Facebook visitors.

Facebook Audience Insights is different from the Facebook Page Insights in a very important way: while Page Insights provides information on those who’ve already visited and interacted with you on Facebook, the Audience Insights allows you to garner information about prospective visitors — individuals who have yet to visit or interact with your Facebook ads or page.

 

What information Can You Get From Facebook Audience Insights?

Facebook Audience Insights reveal lots of different information about Facebook’s users, including:

• Demographics such as age, gender, lifestyle, interests, education level and even the number of people living in that individual’s household.
• Geographic location and information on the visitor’s preferred/native language.
• Purchasing behaviors, such as the frequency of their shopping activities and their preferred method of shopping.
• Facebook usage habits, such as frequency of Facebook visits and the type of devices they’re using to visit your page and other Facebook pages.

These are just a few of the many bits of information you can discover about your target audience. You may also find other useful info, such as which pages your visitors have “liked”, along with a break-down on three specific groups of people:

• There are people who have a direct connection to your Facebook page, company, etc.
• There’s the general Facebook audience;
• And there are the members of custom-made audience groups, such as your subscribers, supporters or customers.

 

How Can You Use Facebook Audience Insights?

It can be used in lots of different ways. It’s helpful for companies and marketers who want to learn more about the demographics of Facebook users in a particular area, age group and beyond.

You can use  it to learn more about Facebook users as a whole or the members of a specific group or population segment.

Quite simply, it’s all the information you need to more effectively target your Facebook ads, your Facebook fan pages and other marketing materials. The more you know about your audience, the more successfully you can target those users in a manner that’s apt to resonate with their unique preferences, needs, web browsing habits, shopping habits and, of course, their behaviour on Facebook!

For instance, if you know that a segment of your target audience primarily shops online, then you may use web-based promotions to draw in those individuals. Conversely, the insights may reveal that your target audience primarily shops in-store, so for these individuals, a marketer may opt to ramp up in-store-related promotions for this group of shoppers.

 

Facebook audience insights is currently found within the Ads Manager interface on US-based accounts or you can go here. The US rollout occurred in early May 2014; a global rollout is scheduled to take place in the coming months.

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Why is Google + Important For Your Business?

May 30th, 2014

Google PlusFew brands are as familiar to us as Google.  It is now one of the most recognized brand names in the world next to Coca Cola, Microsoft and Apple. The very word Google has even entered into our everyday vocabulary. You never hear anybody say ‘I yahooed’ something or I ‘binged’ something. It is testament to Google’s overall popularity, the fact that ‘to Google’ is a commonly accepted verb.

According to stats,  about two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines.

Despite heavy advertising and a huge advertising budget, Bing has struggled to even make a dent in the search universe and Yahoo, once king of the Internet search, is fading away.

None of this has come around by accident. Google has made the science and art of search into a technology that continues to innovate and is managing to remain relevant despite the rise in popularity as social platforms such as Facebook and Twitter.

Why Google+

Google’s creators are constantly looking to increase its core product of search revenues of over $30 billion a year. For that kind of revenue to continue it needs to constantly improve its product and services with features and functions that are relevant for mobile and social.

One way that it is doing that is with Google+, the search giants answer to Facebook. This is a new face of social media and Google is relying on Google+ very much. It is the key and core to Google’s web strategy and business. When it was announced almost everyone said “not another social network“. They thought that Google was mad for taking on a beast like Facebook. However, just over a year since its launch in June 2011, it has rapidly increased in popularity and has now passed 250 million registered users.

Benefits of Google+

When you join Google+, you have the power to choose targets for your information through groups and circles. For circles, you put people in different categories like family and acquaintances so that only they can see the information shared.

Groups are full of people with similar interests and your customers can fall in various groups so that you can structure the intended message accordingly. Google+ (G+) is also one of the best marketing platforms because the more people view your content, the higher your site is ranked in search engine optimization. This helps to direct more traffic to your site.

Why Should You Use Google+ as a Social Network?

Rather than ignore or dismiss Google+ as a passing fad or as a poor rival to Facebook it is very important as a business that you add it as part of your arsenal of Internet marketing tools.

Google+ is actually a good platform for business people and the average user alike. The majority of businesses and marketers online have included the Google+ one button above their content to become a part of this vast social network.

Features of Google+

The ‘Plus one’ button is the Google+ equivalent of a Facebook ‘Like’.  It makes it very easy for your viewers to share your content on the Google plus network if they like it.

Another key feature of Google plus is that you can follow people and their content in a single group or different groups. This could include family or friends or you could also create a group of people sharing the same interest on a particular topic.

The major advantage of using Google plus is that if your content is shared on Google plus then it gives a solid positive signal to the Google search engine that your content is quality content. This is great for your business and helps you in getting a good ranking, resulting in more traffic and potential customers.

In our next poster, we will talk about three powerful reasons why adding Google Plus account is important to your business.

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The Benefits of Using Visual Content

May 20th, 2014

The old adage “A picture is worth a thousand words” is extremely true, especially when it comes to visual content. So whether it’s a blog post, marketing campaign or social media posting, visual elements can go a long way toward conveying a particular idea or concept, while also creating memorability.

Visual Content Captures Your Attention

The Benefits of Using Visual Content

When you land on a webpage, flip to an advertisement in a magazine, or watch a television commercial, what’s the first thing you notice? It’s probably not the text or the sounds. It’s usually the images, graphics, typography elements and other visuals. That’s because humans are innately visual creatures. In fact, vision is the human’s single most powerful sense, so it makes sense that these visual elements that resonate with us on a more primal level.

The Power of Infographics in Branding and Conveying Info

Infographics are a great example of a visual element that serves to convey information and ideas in a visual manner. An infographic blends graphics, images and typography to create a visual that has a much greater impact and more meaning than an ordinary paragraph of text.  An infographic is just one example of a powerful form of visual content, ideal for a range of different applications, including marketing and advertising, blogging and conveying information, brand development, social media and beyond. In addition to infographics, other forms of visual content include:

  • illustrations and graphics
  • videos and animations
  • presentations

Visual Content for Branding and Marketing

Visual content also serves to enhance brand recognition because it gives the audience something to remember. For instance, a page of text doesn’t provide any real memorable visual content. Quite simply, there’s nothing to remember from a visual perspective. But if you add an image, graphic or other visual content, then you’re giving the viewer’s memory something to sink its teeth onto, so to speak.

The Role of Visual Content

Visual elements can play several different roles. They can:

  • Capture the viewer’s attention;
  • Provide the viewer with something memorable;
  • Convey an idea or message;
  • Tell a story;
  • Create a mood or elicit an emotion; and
  • Provide an at-a-glance overview of an article or other information.

Visual Content in the Social Media World

Visual content marketing is especially prominent in the world of social media, where space and time is at a premium, thereby making the concise, clear and powerful nature of visual content extremely effective. Plus, social media marketing is all about capturing the audience members’ attention and nothing is more effective at this than visual content!   So next time your crafting a blog post, webpage, presentation, advertisement or social media post, remember the power of visual content. And keep that old saying in mind: a picture really is worth a thousand words!

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The Value of Repurposing Content

March 20th, 2014

The value of repurposing content
There is a lot of buzz about recycling today; remaking what is old into something new and hip. Content is no different! You can repurpose your content in a variety of ways. For example, you may re-write a Blog for an article on the same topic for an online magazine. Or, perhaps the information is updated on your topic. This would be an excellent opportunity to compare previous information with the new one, and create new or updated conclusions based on taking a look at the new and old research.

Advantages of Repurposing Content

You can target customers using different mediums, such as infographics, videos, articles, and presentations. This will help you to appeal to a wider audience, which will increase your traffic, retention, and perception from readers. As a bonus, this is also good for SEO.

 

Tips for Repurposing Content

Repurpose your content so it can be shared across many forms of media for an extended period of time. Be sure to modify the content so it is appropriate for the medium. As you are repurposing your content, be sure to build upon what you have done and add value with each new medium you use.

Infographics

Infographics are excellent for social media. You can take blog content and put it into small bites of interesting facts and statistics with graphs and relevant graphics. You can then blast this out to Facebook, Linkedin and Google Plus, through tools such as Buffer and Hootsuite.

Videos

Producing a quality video can be a challenge, but well worth the effort. Audio, visual, and content are all important aspects of creating a memorable- and shareable video. Narrating a scene is a simpler way to product content without having a face on screen. Animated videos are also fun, easy, and effective. You can use Camtasia, Screenr, Mindflash, or Knoodle to create video content from presentations or other files. Remember to add music!

Presentations

Developing slide shows based around the main ideas of your content is an effective way to share your ideas with a variety of people. Using PowerPoint, Prezi, or Slideshare and adding graphics and music is a fun and effective way to get your point across to people who don’t have time or to visual learners.

Podcasts

For auditory learners, or people with long commutes, podcasts are a great way to keep up with interesting industry related information. Creating a podcast from a Blog can be as easy as recording a voice over using programs such as Audacity. You can add commentary from others, address questions or comments that were added at the end of your original article or blog post, or even create a fun character to be the “mascot” of your brand.

Whether you are starting from one core article and creating new content based on aspects of that article, or repurposing Blog posts for visual, auditory, and kinesthetic (hands on) learners, there are many opportunities. Experiment with what feels right for your brand. And most importantly, be creative and have fun with it!

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How to Use Vine For Your Business and Make Your Brand Go Viral

January 21st, 2014

Vine

Nowadays, it seems that everywhere you turn, another social media site is popping up! First, there was Facebook. Soon after that came Twitter, then Instagram, and other sites. And now, there’s another site taking the social media world by storm! Maybe you’ve heard of Vine, or maybe you haven’t. It is steadily gaining popularity, and sure to be the next big thing in social media.

But, what is Vine exactly? Vine is actually owned by Twitter, and was launched in 2013. Differing from YouTube or other video sites, it lets users record 6- second video clips, and the clips play continuously on a loop. Six seconds may not seem like a lot, but it’s actually thought to be roughly equivalent to Twitter’s 140-character limit.  Once you create Vines, you can quickly and easily share them with your followers on Twitter and friends on Facebook.

In the six months after its launch, Vine has already drawn in well over 13 million users. In addition to being entertaining, Vine is also a strategic way to promote your business!

Share Your Testimonials

If you have regular, happy customers, you can use Vine to show other potential clients how much your product or service is appreciated. Rather than asking your favorite customer to create a long, awkward YouTube video, simply request that they help you out by creating a short, 6 second Vine. Maybe they can hold up cue cards with short slogans, or even describe your business in a few short words for you!

 

Showcase Work Samples

Clients easily get bored looking through pages and page of websites, looking at different work samples and trying to choose the best one.  Don’t just have a boring portfolio of your work, like everyone else has. You want to stand out! Vine can help you do this. Create an animated work sample on Vine as a quick and efficient fix to advertising to a large audience.

 

Grab Your Customer’s Attention

Vine’s short videos can allow you to give your followers and current customers a sneak peek at what’s to come. It’s a great way to reward your current customers, as well as drawing in new ones. Making short Vine videos can also create suspense, so your followers will want to keep checking back in to see what’s new.

 

Interact with Your Customers

VineVine is a fun and interactive way to engage with your customers and potential customers. It’s an easy and quick way to talk to them, and quickly answer any questions they might have, in a fun way.

 

 Show Them Around

Vine is an innovative way to show your customers fun facts and behind-the-scenes peeks into your business’ inner operations. Unlike a long YouTube video, which might pressure you into having to give long explanations and drawn our tours, tour Vines can give you a quick way to show off key, interesting parts of your business. Maybe showcase a cool new product that you’ve been working on, or let your customers quickly meet some of your staff members.

 

Show Potential Results

Businesses such as construction companies, hairdressers, and designers might want to showcase their results of satisfied customers, to attract new customers. Using Vine will allow you to show potential customers before and after pictures of past projects, therefore letting them know that they’ll see good results.

 

Plan Events and Send Invitations

Short, suspense-building Vines can help you get the word out about any upcoming events you might be planning or hosting. It will help grab people’s interest, making your event more popular. You also might want to send out cute invitations by posting personalized Vines, or advertise the event’s promotions.

 

PR and Networking

Vine is an easy way to network with your community and your clients. By posting behind-the-scenes video, you are making your business more personable. By posting videos of your current products, you are showing your clients that you are keeping up with modern technology to showcase your products in the best light.

 

Reach Out and Bring Followers to Events

You can post Vines to easily attract people to your trade shows and conferences. Utilizing Vine’s hashtags to promote your conference or other event might also help spread the word.

 

Draw in Customers

VineVine is perfect for marketing to a local audience, and drawing customers that live close by, to check out your store, restaurant, or other business. Short tours, special promotions, and other videos will attract local customers, and draw in more business overall.

 

Vine can be an amazing business tool, but there are a few things to keep in mind before you start using it!

 

It’s a One-Shot Deal

Once you hit “Record,” you won’t be able to edit the video, so make sure that you think about what you want to post before you post it. Additionally, make sure that you know that you have to record with Vine—you can’t just upload a video that you already made. So make sure that you have a plan before you start!

 

Factor in Other Details

To have the best outcome with advertising your business through Vine, you’ll want to have a high-quality and clear video. So, make sure that you have the right lighting, and are holding your phone or webcam steadily. You can easily do this by planning out your location beforehand, and maybe placing your phone down on a steady surface to keep it from wobbling.

 

Decide About Sound

If you want a more professional video, you might decide that you don’t want any sound in the background. However, even if you don’t want sound, when you record a Vine there will be sound in the background. So, make sure that you find a very quiet location, and check for background noise before you begin filming! Conversely, if you do want sound in your video, to make it more high quality you might want to buy a specific microphone for your phone.

 

Using Vine on a Global Scale

Vine will help your business reach a global audience, and reach a wider variety of people. Vine is an innovative way to engage and interact with your audience. Vine’s short videos are fun and quick to watch, which draws and keeps customers’ attention.

Businesses are getting great results by using Vine, and their products and services are being promoted to large audiences. Vine is a free way to get your business out there, and draw in more clients.

Vine may seem intimidating if you’re not very familiar with social media. Here is a quick 5 step guide to using Vine:

 

1. Download the Vine app on your smart phone or tablet.

2. Sign up for Vine—it’s a quick process and you can create an account with either Twitter or your email. You can also connect your account to Facebook.

3. Look at the top right corner of the screen, and click the “People” icon to find other people to follow on Vine. (You can also do this by clicking the “Find People’ option under the “Friends” menu in your settings).

4. Click the camera icon to start recording your vines. Tapping your finger on the screen will start recording, and releasing it will stop recording.

5. When you’re done recording, click “Continue” to share your video on Vine and other social media sites like Twitter and Facebook!

You can promote your business by creating fun videos and messages for your clients. This will help you to engage with your followers and they are bound to reward you with positive comments and spread the word about your video making sure it gets lots of exposure.

 

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6 Simple Steps to Supercharge Your Conversions

December 5th, 2013

Is your business a little slow on sales? Or, are your sales going well, but you want to see an increase in conversions and more sales? There are simple steps that you can take to accomplish this. Here are some of those steps:

1. Show them your satisfied customers

Your potential customers are going to want to know that they will be satisfied with your products or services. Sure, they can take your word for it, but what better way to convince them than to show them testimonials from your previous customers? By displaying testimonials

2. Spread your excitement

If you’re excited about your business, let it show as you connect with your audience! You’ve worked hard to get where you are, so share that with your potential customers. If you show how excited and proud you are of your work, your audience will sense that, and become excited with you!

3. Explain and Focus

Make sure that customers understand the whole process of buying your product or service, and that they feel comfortable ordering. Explain why, and how, they should buy it. However, don’t make this a long and lengthy process. Try to focus on one specific benefit, so that the customer focuses in on that benefit as well.

4. Offer a money-back guarantee

Buyers want to know that if something happens and they end up not liking the product or service, that they can get their money back. Even if you are 100% confident that everyone will love your product and that this isn’t necessary, it’s still a good idea to offer a refund. This will give them the confidence to buy from you, because what do they have to lose?

5. Make it a limited time offer

People tend to ponder purchasing decisions before making them. Oftentimes, they’ll make a mental note to return and buy something later, but never do it. If you advertise that only a certain number of products are available, and that they’re only available for a limited time, customers are much more likely to feel that sense of urgency, and purchase the product.

6. Demonstrate with evidence

It’s easy to say that your product is great, or really works, but customers want to be shown that what you’re saying is true. If you promote your product with a video demonstration, customers will see that what you’re saying is true, and will be more likely to buy your product confidently.

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Top 3 Ways of Optimizing Images for the Web

July 9th, 2013

Top 3 ways of optimizing images for the webThousands of photos and images are uploaded onto the internet every day. Some of these grab millions of eyeballs, while others pass unnoticed. What causes this stark contrast? Not following standard techniques for optimizing your pictures for the Internet could mean that you will lose out on several visitors. Simple things like making sure your pictures are too large files for quick download and providing the right kind of information for Google indexing can make a huge difference when it comes to image SEO. We explore the top three techniques that almost anyone out there can use for optimizing images for the web. It’s quick, it’s easy, it‘s smart, and, most importantly, it can help draw hundreds more visitors to your beautiful photographs and pictures!

 

1.   A Good Title Is a Necessity

 The image you upload should always come with a catchy SEO keyword optimized title. Website visitors read this name when they hover their cursors over your image.

 

2.    A Great Caption is Everything

As the person who posted the images, you don’t just want people to see them, but also to spend time on your website, reading over the content there. A caption can be the extra bit of information about where, what, and when a picture was taken that draws your visitors’ interest. Captions are text appearing under images, describing the picture and its dynamics.

 

3.    Alt Tags

Alt tags are actually picked up by search engines like Google. They use it to index pictures and web sites. These words will determine how high your post or image collection will rank on consumer searches. So, don’t leave that field blank when optimizing images for the web!

The longer a visitor stays on your website, the more likely he or she is to click around and visit other posts on the site. Try applying these simple tips today to optimize your images for the web!

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How to Get Traffic with YouTube

May 5th, 2013

Did you know there’s a website that gets over 1 billion visits a month? Talk about traffic!

That website is YouTube. Think of YouTube as your secret marketing weapon. Most businesses don’t know how to use it. Sure, they may put up videos, but how many views do those videos get? So, while YouTube may not be a secret, how to use YouTube for your business, generally is.

Sure, there are many companies that use YouTube to drive traffic to their sites, but these companies are spread across every niche imaginable, which means that there won’t be that much competition in any one niche.

Here are some tips on how to use YouTube to drive traffic?

 

1. Get set up on YouTube

You’ll need a Google account if you don’t already have one. It can be a Gmail account, a Google Adwords account, a Google+ account, or a Google Adsense account.

 

2. Check out the competition

Type in keywords relating to your product or service and see what videos come up on the right hand side. Check these videos out. You don’t have to watch every one, just check the number of views and how long it’s been since they were posted.

You can be pretty sure that those videos that have a large number of views and were posted less than two years ago are about subjects that people in your niche are interested in. Now you’ve got possible subjects and titles for your own videos.

 

3. It’s brainstorming time

Now it’s time to think up some new ways to approach the subjects that you got in step two. You might need to surf some blogs or social media sites to find out what elements of those subjects are getting the most attention at the present time.

 

4. Make your video

Target the subject that’s getting the most attention first and add videos later that address other niche subjects that are of interest later. You should always try to create videos that solve some problem that people in your niche have and always invite them to visit your site for further information.

 

5. Optimize your description with keywords

This is something that most people don’t do and will put way ahead of the competition. YouTube has a keyword suggestion tool that’s very helpful. Remember that search patterns are different on YouTube. It’s not like an ordinary search engine. So, use the suggestion tool and don’t just use the same keywords that you are using on your site.

That’s basically it. Providing that you video looks reasonably professional, and does solve a problem, you will attract views.

Video is rapidly becoming the dominant media on the Internet. Video Marketing will continue to grow and video is great because you can directly appeal to the emotions of potential customers in ways that the written word never can. With a little luck and some hard work, your video will go viral and then you’ve really got it made.

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