With every passing day, more businesses realize they need to have an online presence in order to successfully grow their revenue. And they are correct, but what they may not know is if they don’t have a user-friendly website, they could be hindering their progress. You can’t just slap a website up and think you are going to get good feedback. In fact, you will probably get negative results that could actually do more harm to your business than good.
Below are a few ideas you could work on today to get noticeable results from your business website.
Web Page Design
When a visitor comes to your page for the first time, they usually decide within 10 seconds if they are going to stay or move on. Don’t over-complicate and clutter your design. You want it to be a simple and clean reflection of you and your business. Here are a few things you can do to make your design successful:
You want your reader to know exactly where to opt in, what services you offer, and who you are, all within 10 seconds.
Font and text size
Don’t choose a strange font that can be difficult to read, and never use a text size smaller than 14. You should also use dark shades for your text, and not a light gray or odd color that can be hard on the eyes. The easier you make your content to read, the more people will actually stay to read it.
While simplicity is the most important, you want to be unique to your competitors. Have a theme to your web design that ties all of your pages together. You want your visitors to associate your brand colours and logo to you, and not to anyone else.
Your content must stand out. Search engines are looking for quality content that teaches, entertains, and offers a useful service to visitors. Strong headlines and sub-headlines are a must, and they need to be attention grabbing and bold. Short paragraphs will also get the reader’s attention because they look easy to break down and scan.
If you don’t write or just don’t have time to, it’s important you hire a writer that produces quality content and understands your target audience. Content should flow with the theme of your business and should increase the amount of visitors to your website.
It’s important to be a real person if you want to get positive results from your website. Your “About” page needs to be informative, but more importantly it needs to be engaging and insightful about your company. A stiffly written “About” page can be a huge turn-off to potential customers.
You also want to have a picture of yourself somewhere on your site. It can be on your “Home” or “About” page. Make sure the picture is friendly and taken with the quality that a professional photographer would provide. This shouldn’t be a selfie of you on vacation (unless this style of picture goes with the theme of your site). The goal is to look genuine and real.
A conversion rate is basically anything your website does that gets a response from your visitors. It can be a comment on a Blog post, a Social Media share, or a link from another website that references your business. And Google notices these actions and takes them into consideration when ranking websites.
That is why you must be actively involved in your website. Don’t let just comments and shares just sit out there. Respond to them and let your visitors know, if they make the effort to be involved, then so will you. This will bring you closer to your visitors and help you understand where they hang out, and where you should focus your efforts.