Understanding Your SEO Needs Is Essential For Your Success

by interdream

SEO is a complex subject, but part of the problem is that clients fail to understand their SEO needs before seeking professional help from an expert. What is it exactly that you want to get out of it? What does search engine optimization involve? There are so many questions to be asked and so few answers are already known and that is a problem.

What Is Included In SEO?

Understanding your SEO needsSo, let us first address what is involved in SEO and what it does. You may already know that it involves using various techniques and methods that will improve your ranking on the search engines by making your website more visible to the likes of Google. This in turn leads to you getting more organic traffic for keywords directly related to what your website has to offer and, from a business perspective, hopefully this then translates into more sales.

With SEO there are a number of things that can be done. Keyword analysis and implementation, backlink building, local optimization, lead conversion, social media optimization, content marketing, the list is pretty much endless, but the key part here is that each method requires two different things; a strategy and a budget.

Deciding What Your SEO Needs Are

So how do you decide what your small business needs are for search engine optimization? Well, your main focus has to be on what you want to achieve with your business via the Internet. It is fine to think about wanting more traffic to your website, but what do you want to happen once those people get there? Do you want them to buy something? Do you want them to sign up to something? Do you want them to contact you and arrange an appointment? Do you just want them to learn something and see you as a valuable resource to come back to time and time again? How about your traffic, do you want it to be more local in nature? Perhaps it is even nothing to do with traffic and you just want to get some help after Google has penalized you due to some previous indiscretion where you broke the rules?

Boosting Your Current Situation

If we assume that you want to increase the number of people getting to your website, which is the main reason why most people end up using SEO, then we still need to look at what is required from search engine optimization. By this, we mean what you are up against when it comes to your competition. How difficult is it to rank for the keywords you are targeting? How tough is the competition? What are they doing differently compared to you that has them ranking above you?

Understanding your situation and what is required to change it is an essential part of understanding your SEO needs and indeed this should be the first step that is taken before any work is carried out by any SEO company. Doing this, will then make it easier for them to decide on the appropriate strategy from the get go.

Your Way Forward

What is your way forward from here? In all honesty, you need to think carefully about your requirements even before you go ahead and contact a company that specializes in SEO. Sit down with them and talk about what is concerning you and what you hope to achieve with your website and the impact that will have on your business in general.

Discuss things and get a clear plan of action laid out in front of you so that you know in advance what is going to happen and what the outcome should be. Listen to their advice, as they are the experts, and then see if you feel that your business needs are indeed going to be met. Remember, it is about more than just getting traffic to your website because it is what you do with that traffic that counts, so understand that first or you could spend a lot of money on SEO that does pretty much nothing for the future success of your business.

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4 Ways That Your Business Website Can Get Amazing Results Fast!

by interdream

 

Four tips for an amazing websiteWith every passing day, more businesses realize they need to have an online presence in order to successfully grow their revenue. And they are correct, but what they may not know is if they don’t have a user-friendly website, they could be hindering their progress. You can’t just slap a website up and think you are going to get good feedback. In fact, you will probably get negative results that could actually do more harm to your business than good.

Below are a few ideas you could work on today to get noticeable results from your business website.

Web Page Design

When a visitor comes to your page for the first time, they usually decide within 10 seconds if they are going to stay or move on. Don’t over-complicate and clutter your design. You want it to be a simple and clean reflection of you and your business. Here are a few things you can do to make your design successful:

 

Scannability

You want your reader to know exactly where to opt in, what services you offer, and who you are, all within 10 seconds.

 

Font and text size

Don’t choose a strange font that can be difficult to read, and never use a text size smaller than 14. You should also use dark shades for your text, and not a light gray or odd color that can be hard on the eyes. The easier you make your content to read, the more people will actually stay to read it.

 

Be unique

While simplicity is the most important, you want to be unique to your competitors. Have a theme to your web design that ties all of your pages together. You want your visitors to associate your brand colours and logo to you, and not to anyone else.

Content

Your content must stand out. Search engines are looking for quality content that teaches, entertains, and offers a useful service to visitors. Strong headlines and sub-headlines are a must, and they need to be attention grabbing and bold. Short paragraphs will also get the reader’s attention because they look easy to break down and scan.

 

If you don’t write or just don’t have time to, it’s important you hire a writer that produces quality content and understands your target audience. Content should flow with the theme of your business and should increase the amount of visitors to your website.

Personality

It’s important to be a real person if you want to get positive results from your website. Your “About” page needs to be informative, but more importantly it needs to be engaging and insightful about your company. A stiffly written “About” page can be a huge turn-off to potential customers.

 

You also want to have a picture of yourself somewhere on your site. It can be on your “Home” or “About” page. Make sure the picture is friendly and taken with the quality that a professional photographer would provide. This shouldn’t be a selfie of you on vacation (unless this style of picture goes with the theme of your site). The goal is to look genuine and real.

Conversion Rates

 A conversion rate is basically anything your website does that gets a response from your visitors. It can be a comment on a Blog post, a Social Media share, or a link from another website that references your business. And Google notices these actions and takes them into consideration when ranking websites.

 

That is why you must be actively involved in your website. Don’t let just comments and shares just sit out there. Respond to them and let your visitors know, if they make the effort to be involved, then so will you. This will bring you closer to your visitors and help you understand where they hang out, and where you should focus your efforts.

 

 

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Your Small Business Website Design Roadmap

by interdream

Planning your small business website designWith online sales continuously increasing each year, a website has become just as important for small businesses as a physical base of operations. In fact, during peak shopping times, some stores are seeing online sales even surpassing those seen in stores. Having an online presence is no longer enough – a small business needs to have a modern website with a great design. Fortunately, designing your business website is not nearly as difficult as people first think – it simply takes a bit of understanding about the various elements of a website as well as what is needed to encourage visitor engagement!

Planning Your Small Business Website Design

The planning begins with the first step – figuring out what you want on your website and what its purpose should be. From there you can then design an entire site around that purpose. Focusing solely on that purpose is essential because it ensures that users who come to the site know what it’s about and are clearly able to recognize the various elements of the site without being confused and overwhelmed. Below we have six various elements that are key to include in any web design for small business.

Purpose of the Site

The initial step for a small business website is to first determine the sole purpose of the site. Websites take many different shapes and forms depending on their purpose, so it’s critical to understand what you’re actually trying to accomplish before you end up halfway through the project and completely off track.

Should your purpose be to sell your businesses products online, you’ll need to create a site that’s e-commerce ready and appeals to customers in that respect. On the other hand, if you’re simply there to educate visitors about the services you provide and inspire them to contact you directly, then you will need to take a completely different approach to the site design.

Sitemap

Once you’ve got the purpose of the website firmly in mind, it’s time to begin mapping out the site itself. Much like a floor plan in a physical store, it’s essential to decide what goes where for a website. This pre-planning will help ensure continuity throughout your site and enable you to then begin going through each piece and filling it in with stunning content that is engaging and visually appealing.

Visual Appeal

The very first impression a user has of your website will be a lasting one and could make or break a sale in less than a second. If a user first enters your website and finds it bland or far too busy, they will likely immediately leave leading to a potential customer lost to your competitors. This is why any business website design first begins with creating a stunning and professional looking website with a non-obtrusive background, plenty of high quality and professional photos (especially of products and services), and an overall visually appealing color scheme that exudes trust and professionalism.

User Friendly Navigation

Once a user is on a site, they need to be able to effectively navigate through the content. Having intuitive menus will help guide a visitor around your site and ensure they are able to view your products, contact your business, or inquire about services easily. Ensure navigational menus are uncluttered and simple to use. Having breadcrumbs at the top also allows users to easily back out to a previous section with ease.

Engaging and Relevant Content

While the overall aesthetic appeal of the site and intuitiveness of the navigation play a large role in how a visitor will interact on the site, the most effective way to get a visitor to purchase your product or service is through your content. Having relevant content that is specifically tailored to your target audience is essential. This engaging content will ensure that they are able to read about your products, services, and business while instilling a sense of trust in your business. This sense of trust is not only crucial for a website to generate interest in a visitor, but it essential for the visitor to even consider a purchase!

Simple Contact Information

No one likes to be left searching for something, least of all when they have an urgent question about a product or service. As a small business, it is your job to ensure that your customers can immediately contact you with their questions and comments. One way of doing this is to put all of your business contact information on a “Contact Us” page. However, many small businesses are finding that a chat or call option directly on the site has led to far more conversions!

Tell us what you think

When it comes to designing a website, there are many different aspects that need to be taken into consideration. Additionally, since each business is different, a website needs to be specifically tailored to suit the needs of the targeted audience. While we’ve provided a general overview of the aspects for a small business website, we’d love to know what you think!

Have some suggestions about how to make a business website more visually appealing or easy to navigate? Or perhaps you can suggest some mobile optimization tips for other business owners? Let us know!

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SEO Ranking Factors

by interdream

What SEO Ranking Factors Can Make Your Site a Success?

SEO factors that will get you high rankingsMaking sure that your website is ranking well online is one of the most important exercises you can carry out. If your website is not ranking well, it means that there is something wrong, and in the meantime, you are losing customers. So, you need to take corrective action as soon as possible.

SearchMetrics carries out a research annually so as to analyze sites that are doing well with regards to their rankings. They produce a report which outlines what these sites are doing well in, and it is a good idea to learn from them, so that your site will be more successful too.

Your on-site SEO checklist:

The key areas that need to be taken into account are the following SEO Ranking Factors:
1. Content
2. Backlinks
3. Social Signals
4. User Signals
5. Page structure with good internal linking

Let us take a closer look at each one of them, so as to understand why they are so important. Each one of these elements needs to be included in your on-site SEO checklist.

 

1. Content is king

We have heard this many times, but no matter how many times we repeat this saying, its importance can never be emphasized strongly enough. After all, what is a site without detailed, informative and interesting content, that is also SEO friendly?

The keywords that you include in your site’s content are imperative. The best keywords should be used in articles, especially in the title, and H1 and H2 tags within the body of the content. This is very important to help you get better ranking.

2. Backlinks will help a great deal

The traffic that you can get from backlinks is very important to your site. So make sure that you place several backlinks strategically. This is just like placing signs in key locations, so as to lead people to your physical store. This is just the way backlinks work. At the end of the day, quality is more important than quality. Just as with physical signs, if you place hundreds of signs in the desert or on top of a mountain, where few people will go, so will the sites you choose to place your backlinks in matter. So choose sites that are high authority and that are related to your line of business.

3. Social signals

One key aspect worth noting is that a search engine will not give much importance to the number of shares a particular post has. This does not have any direct impact on ranking. However, you should focus on the quality and relevance of the content, as the more shareable your content is, the better the chances of attracting people to your site. This in itself will help in improving your ranking as you would be increasing your backlinks. So keep creating interesting, shareable content, that is relevant to people in your niche. This will create a positive loop of sharing.

4. User signals

Besides social signals, you should also focus on user signals. You need to consider the reactions and inputs of your site’s users, so as to get their valuable insights. One key issue is the site speed. Once you have managed to lead a person to your site from a tweet or backlink, or whatever method, you want to make sure you retain that person, and hopefully he/she will buy something from your site. So you have to make sure the site enthralls the user, and one key aspect is how long it takes for the site to load. If you have a slow domain, chances are the user will get fed up, and simply leave to go onto another site. So make sure you work on this.

5. Page structure with good internal linking

The design and the page structure need to be thought out well and improved so as to attract more users. Internal linking goes hand in hand with this too. In fact, many people do not value the importance of internal linking on their site that much, and that is a mistake. Internal links to content that ranked highly on search engines are every important. So make sure you link to relevant content on your website, and try to do this periodically for best results.

These are the most important SEO factors. Making use of this on-site SEO checklist will get you better rankings for your site. In reality, as you may have noticed, they are quite simple steps. But they will truly help you get better results.

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Essential Mobile Web Design Tips You Cannot Afford To Miss

by interdream

 
Mobile web design tips for your small business
Many desktop sites can be accessed through a mobile phone. However, this does not automatically make them mobile friendly. Mobile sites are tailored for smaller displays on smartphones. This ensures the needs of your mobile customers are taken care of. Your business will achieve greater conversions and customer engagement as a result.

50% of all people access the internet through a mobile device. This means that half of all your potential conversions will be lost if your content is not easily viewed on mobile devices. The best way of checking whether your site is mobile friendly, is to access it via a smartphone and assess the following qualities:

Viewable content

Content on a mobile friendly site should be viewable, without the need for pinching and zooming. This can be done by resizing the content to fit smaller screens. You should particularly avoid using Flash based video. Most smartphones do not support this format, thereby denying your customers access to content.

Fast loading

Customers hate slow loading pages, and would rather find another alternative. Your website is slowed considerably by flash based video content and large images. Resize images and compress them to a much smaller file size instead. Furthermore, your site should be set to automatically resize images, when accessed via a mobile device. Video and animations should be avoided as much as possible. Slower data connections on mobile devices will make this type of content difficult to access.

Easy to read information

It is important to remember that most mobile users will be reading your content on the go. Therefore, include contact information like addresses, maps, and telephone numbers that may be of use to people on the move. Additionally, phone numbers should be actionable through a click-to-call functionality.

Many of your customers may also be accessing the site in poor light conditions. For this reason, your content should be easy to read and digest. Avoid detailed descriptions of your business or services, and focus on enticing one-liners instead. These deliver more conversions than intricate information that is hard to understand. You should also ensure images do not overcrowd the screen.

Great navigation

The smaller screen and lack of a mouse or keyboard creates navigation challenges on a mobile phone. Your customers will be mostly limited to single thumb navigation and typing. Your mobile site should therefore be designed so that larger fingers can easily click on links. This can be done through large centered buttons to minimize unintended clicks. A well displayed home page icon and back buttons will help customers navigate easily around the site. Poor navigation contributes to a frustrating experience for customers on your site.

Easy usability

Links, buttons, and gestures such as pinch, zoom, and scroll, should work properly. Data entry tools like lists, scroll menus, and check boxes should also be available. It will make filling forms easier. This gives your customers a better experience on your site, increasing your conversions.

Accessing your own site on a smartphone gives you an opportunity to experience it as any customer would. If you were not satisfied with the experience, and would like to make your site more mobile friendly, please contact us.

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Why is Online Marketing So Essential to Local Business?

by interdream

 

Each day presents new and smart ways for marketing. For example, online is the best and surest way to spread word about your products to potential clients these days, which in turn helps your business to flourish. To gain what this marketing strategy has offer, the objectives and aims you want to achieve should be your starting point.

What's Your Online Marketing Strategy?Online Marketing Summary

Although online marketing and the traditional marketing seem to have no major differences, online marketing provides cheaper and effective ways to reach your audience. In other words, the internet has provided new and better ways for businesses to market their products.

Why is the internet such as ineffective way for marketing? Below are some examples

Website

Your website is open and available to your audience all the time day and night, and you do not require employees to market your products.

Blog

Blogs provide essential information about your activities to your customers and help you know how your customers view your products through their comments

Email

You can use email to reach your targeted audience and provide them with notifications such as special offers and important news.

Social networks

Social networks provide you with efficient ways of connecting directly with the clients interested in your products. Using online marketing will help increase your online visibility, which will not only help you reach potential clients, but your clients will start searching for you

Reasons Online Marketing is a good choice for your Business

Its efficiency

Online marketing provides an effective way you can use to reach massive customers since people spend a lot of their time online especially on a social media.

It is affordable

Small businesses can utilize this affordable marketing tool to market products to their audience nationally and internationally. Traditional marketing is much  more costly and unaffordable to most of these businesses.

It is personal

Small businesses can use personal media such as podcasting and Blogs to gain credibility and provide them with a competitive advantage over their large business competitors.

Specific Reasons Online Marketing is a good choice for your Business

It is an effective tool to send information

Online marketing is such an easy way of spending the news about what you have to offer. You can provide targeted customers with news about promotion, products, services, and special offers with less effort.

It is cost effective and low in risk

Targeted advertising comes free of charge or with minimal costs. It targets the online customers who are also searching for products they require. You will only need some time to run an online marketing campaign, or you can use marketing experts to speed up this process. In addition, there are no major risks associated with social media, provided you follow the rules and regulations.

Marketing Research

Marketing research strategies like social media are useful tools you can use to get feedback from customers on your services and products. Your interaction and the consumers of what you offer will much improve your business performance through knowing your areas of weaknesses and where you have to rectify.

Increases traffic to your website

Online marketing is a sure way of attracting visitors to your site The more the number of visitors to your site (traffic), the more the sales will be.

An effective way for connecting with your clients

Online marketing strategies like social media will make you and your business more visible to both your usual customers who you trade with and other new customers. This action means you will be increasing the number of customers each day, which will in turn increase your sales, productivity and of course profit margins.

Effective in building databases for you targets

This strategy utilizes social media like emailing where you subtly persuade internet users to sign up and be among the members in your mailing list.

An easy way of building trust and confidence

It is a common phenomenon for customers to trade with sellers they know and trust. Online marketing is the surest way for your customer to know you.

Facilitates a-two way communication

Effective communication (dialogue) between you and your customers is the main factor separating traditional marketing from online marketing. Traditional marketing provides only a-one way communication, making it an ineffective marketing strategy.

Creates value

Value creation involves actions that aim at increasing the worth of your business’s products and services. Creating resources to target your audience is the best way to become loyal to your customers. This action makes them want to continue buying from you and also attracts a new audience.

Community Building

It is best to consider your targeted markets and customers as a community. This perception will increase customer trust, confidence, and loyalty.

Nothing is comparable to the benefits of online marketing when it comes to reducing business risks, utilizing available resources, efficiency, productivity, making profits, and avoiding losses.

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The Importance of Keywords for SEO

by interdream

keyword
More and more webmasters and marketers are coming to realize the huge importance of keywords for SEO. When writing a blog post or optimizing your website, the most common tip you will get is to focus on a target keywords or certain LSI keywords (Latent Semantic Indexing). In order to better understand the tremendous importance of keywords, let’s start by defining them.

What are Keywords?

A keyword is a term or expression used by Internet users to find something of interest to them. For instance, if someone might be looking for “tips to lose weight fast”, he will get the websites and blogs that are most optimized for these keyphrases. Is choosing the right keyphrases and keywords important for SEO? Definitely!

The Importance of Keywords from Google’s Point of View

According to Google, keyword optimization is the most important criterion for on-site optimization. All search engines, including Google, Yahoo and Bing, try to give you the best possible match when searching online for information. This is why they use keywords to guide their selection process. If they do not find the right keywords on a website, they will guide you to another website. Hence, the importance of keywords in your website cannot be overstated.

For example, if you are looking for “sleeping mats”, those websites that have more traffic and have optimized this keyword in the content of their site will appear on the first pages of Google. On the other hand, a low Page Rank website that has not used this keyword in the content will more than likely appear after page 100. In other words, it will be invisible.

Keywords, in addition to being extremely importance for organic traffic, are very helpful in advertising and marketing. A well designed advert should contain the right amount of keywords and LSI keywords in order to be successful.

 The Bottom Line

As a conclusion, using keywords in your content is of paramount importance, allowing you to better understand your customers’ needs, better organize content and proactively bringing something new to the market.

 

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What’s New in SEO?

by interdream

Search engine optimization has evolved with Google algorithms and digital marketing needs. When SEO was young, keywords were simple to conjure: simply add keywords anywhere, and your website seemed to get ranked. Today, keyword stuffing is only helpful if you want to get black flagged by Google and potentially kicked out of search engine rankings altogether. Now, digital marketing is driven by content, and Google has developed new algorithms accordingly.

LSI Keywords

Something called LSI, or latent semantic indexing, has emerged in recent years. Using a complex mathematical process, LSI looks for patterns and relationships in text content. How does this relate to the delicate, imperative task of search engine optimization? Instead of looking for exact match keywords, search engines are now scrutinizing content in a more intuitive way. Looking past a block of text, search engines want to see that content is real and relevant. Today’s algorithms aren’t just looking for text, they are looking for meaningful text. To achieve meaningful text in content, SEO newbies and experts alike need to use LSI keywords. Instead of just using keywords, try using synonyms of keywords to attain ranking for long tail keywords. Instead of using ‘SEO tips’ as your keyword several times on your web page, try using ‘SEO tips and tricks’, ‘SEO tips for WordPress’, or ‘SEO tips for your website’. By using these LSI keywords, you’ll boost your chances of getting ranked because you are using in-depth, meaningful content.

SEO Silo Structure

Another important facet of successful search engine optimization is the use of silos. Silos, or interlinking pages, demonstrate that your site has a connected structure of related information. Silos give your web page credibility, reputation, and search engine ranking by giving your site structure. To use siloing in your website, you first need to have a clear idea of what your website is about. Ahead of time, you should know what many of the recurring themes of your site will be and how users will search for them. With this information in mind, build your website using silos. Structure links throughout your website that connect to other pertinent information on your website. For siloing to be effective, you must be publishing relevant, informative content.

SILO STRUCTURE WEBSITE EXAMPLE

SILO STRUCTURE WEBSITE EXAMPLE


Other SEO Factors

Title tags are still important in SEO! Title tags and H1 tags should include your main keyword, while related keywords should be included in your H2, H3, and alt tags. Use schema markup, available at www.schema.org, to markup your HTML in a way that search engines will love. SEO is a rapidly changing area, but these aspects are all current. Since digital marketing and search engine algorithms are expected to continue the trend towards high-quality content, these three areas aren’t expected to go anywhere. As a matter of fact, these areas are the foundation for the future of search engine optimization. Content is expected to drive digital marketing for a long time to come, and search engines will continuously aspire to match those demands.

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Are Your Website Colours Sending The Right Message?

by interdream

What’s YOUR Website Colour?

Role of colour in web design
Let’s start with some understanding. Think of the design of your favorite outfit, car, product, electronic device, or similar object. Imagine it in full detail. Think of the exact colour, shape, length, width, type of material, shiny, dull, etc. Now really take a minute to think about each of these qualities…

Which one of these categories would you say was the easiest to think of? Probably colour or shape right? That’s because colour and shape are some of the first things our minds have been trained to recognize, even since the days of cavemen!

Now, more than ever, research suggests that website colour schemes are being carefully chosen by everyone from the small startup, to large corporations to produce both powerful and subtle feelings. Unfortunately, many web designers and graphics designers didn’t realize what magic (or curse) they were holding when they designed the logos, websites, and designs that we see today.

Mood, Gender, & Colour, Oh My!

Use of colour in web design
To be the most effective, depending on the audience, the specifics must be analyzed. Men tend to like colours such as green, blue, and black. Women are particularly fond of green, blue, and purple. You might be asking yourself what can colour REALLY do for your product, logo, or website?

Having warm colors such as orange, yellow, and brown implies enthusiasm, optimism, and happiness. The colours blue, green, purple, and pink are peaceful and relaxing. Knowing and applying this is extremely powerful!

Colour is the first thing that people see when interacting with a new website or product. Most business owners are unaware how their product, logo, or website colours have ANYTHING to do with the feeling that their customers get when they view or interact with these things.

The Achilles Heel

Imagine, in the split second that someone first views your brand, they are already receiving an intuitive feeling on both the conscious and subconscious level. If you’re not careful, you could be sending the wrong message!

If people, by nature are super tuned-in to the qualities of shapes and colors of objects, doesn’t it make sense that we should be paying attention to what colours are being used on our websites? We have been running blind just throwing colour all over the place trying to “liven things up.” Or even worse, we’ve kept things a little too monotonous with black and white. (Don’t worry, there’s hope for you yet!)

Where’s Your Solution?

As a business owner, your objective is to perform your service to the best of your ability or create the ultimate product and give it to the people who have a need for it. You put detailed planning and research into your work to make it as epic and awesome as possible right?

We love putting our knowledge of colour and passion for design to work for you. Read more on how choosing the right colours for your website can make it look perfect AND convey the perfect message.

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Facebook Audience Insights – What You Need to Know

by interdream

What are Facebook Audience Insights?

Facebook Audience InsightsDo you know who you’re targeting with your Facebook ad? Well, that’s exactly where Facebook audience insights can help, as they’ll reveal the precise break-down of Facebook visitors.

Facebook Audience Insights is different from the Facebook Page Insights in a very important way: while Page Insights provides information on those who’ve already visited and interacted with you on Facebook, the Audience Insights allows you to garner information about prospective visitors — individuals who have yet to visit or interact with your Facebook ads or page.

 

What information Can You Get From Facebook Audience Insights?

Facebook Audience Insights reveal lots of different information about Facebook’s users, including:

• Demographics such as age, gender, lifestyle, interests, education level and even the number of people living in that individual’s household.
• Geographic location and information on the visitor’s preferred/native language.
• Purchasing behaviors, such as the frequency of their shopping activities and their preferred method of shopping.
• Facebook usage habits, such as frequency of Facebook visits and the type of devices they’re using to visit your page and other Facebook pages.

These are just a few of the many bits of information you can discover about your target audience. You may also find other useful info, such as which pages your visitors have “liked”, along with a break-down on three specific groups of people:

• There are people who have a direct connection to your Facebook page, company, etc.
• There’s the general Facebook audience;
• And there are the members of custom-made audience groups, such as your subscribers, supporters or customers.

 

How Can You Use Facebook Audience Insights?

It can be used in lots of different ways. It’s helpful for companies and marketers who want to learn more about the demographics of Facebook users in a particular area, age group and beyond.

You can use  it to learn more about Facebook users as a whole or the members of a specific group or population segment.

Quite simply, it’s all the information you need to more effectively target your Facebook ads, your Facebook fan pages and other marketing materials. The more you know about your audience, the more successfully you can target those users in a manner that’s apt to resonate with their unique preferences, needs, web browsing habits, shopping habits and, of course, their behaviour on Facebook!

For instance, if you know that a segment of your target audience primarily shops online, then you may use web-based promotions to draw in those individuals. Conversely, the insights may reveal that your target audience primarily shops in-store, so for these individuals, a marketer may opt to ramp up in-store-related promotions for this group of shoppers.

 

Facebook audience insights is currently found within the Ads Manager interface on US-based accounts or you can go here. The US rollout occurred in early May 2014; a global rollout is scheduled to take place in the coming months.

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