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7 Web Design and Development Mistakes to Steer Clear Of

by interdream

Web Design Mistakes
In order to maintain a high performing website, there are several web design and development mistakes that you should steer clear of. Discover 7 of these mistakes in this post.

Scientists tell us that we formulate our first impression of something 15 seconds after we first come into contact with it. It’s true for people… and turns out it’s also true for real estate when it comes to “curb appeal.”

But did you know it’s also true for websites?

Studies show that 15 seconds is the average time a user spends on any website, so that’s how much time you have to get their attention.

Unfortunately, far too many people are still stuck in the Web 1.0 world of the 1990s — so they keep making the same mistakes over and over again. These are mistakes that ensure users click away from your page, which means that if your website is hideous, you can kiss those potential sales goodbye.

Here are 7 web development and design mistakes to steer clear of.

Web Design and Development: As Important As Marketing

You only have 15 seconds to set up a relationship between your brand and a stranger, so you need to make sure that you deliver content clearly, quickly, cleanly, and completely.

The following are 7 web development and design mistakes that people with websites still make; if any of these apply to your website, you’re losing out on serious market potential.

1. Failing to Optimize

We’re way past the point of not optimizing for mobile.

Not only has Google started to track just how long mobile sites take to load and how legible they are compared to desktop sites, they’ve only recently announced that mobile sites will be their first concern when it comes to site ranking.

You need to create a unique mobile experience for users.

And while you’re at it, your website should look the same and be just as easy to navigate on all major browsers, not just Chrome and Firefox but Internet Explorer and Safari as well.

The future is going to be about having the internet at your fingertips at all possible times and you need to prepare for that.

2. Slow Loading Web Pages

You may think that flash animation, giant images, and splash pages are impressing your visitors. In reality, they’re doing the exact opposite because they cause your page to take too long to load.

Beware of gimmicks, unproven apps, and easy “site building” programs that load your page down with lines of code.

Your website should never take more than 2-3 seconds to load, and mobile should take even less.

Studies prove that the longer your site takes to load, the more people click away in exasperation.

While you’re at it, go easy on the pop-ups and interstitials, which usually do nothing but annoy visitors. Potential customers want to hear what you have to say right now.

3. Hard to Read Text

Your website is no place to experiment with unusual fonts or bizarre color combinations.

This is another area where webmasters forget to optimize web development and design for the mobile experience: if users have to “pinch and spread” in order to read your text, they’re far more likely to give up on it.

Don’t pack large blocks of text together, either; it makes reading feel like a chore. No more than two or three short sentences per paragraph.

4. Hard to Navigate

Putting all your info on one page is also not going to impress anybody; it’s only going to make things confusing. Just because you know where everything is, doesn’t mean your potential customer does.

Keep a simple top navigational bar. Make sure that none of your pages are “orphaned” by not linking back to the homepage. Put an easy navigation system on the bottom of each page as well.

You can use a sidebar to give everyone options if they want to explore absolutely everything.

Whatever you do, don’t use endless scrolling! Break up products or information into several pages and use a simple forward and back system to flip through them.

Don’t forget a good search bar that searches the site — not Google. People already know how to search on Google.

5. No Contact Info

Users are going to have a hard time being converted into customers if they don’t know how to find you!

Contact info should be on one clear, distinct page, linked to from the front page. It should list your physical address, one email, and if necessary, a phone number.

If you want to put forms on your site to facilitate setting up a meeting, consultation, or a home visit, make sure to keep it simple, with only about a half dozen fields to fill in.

Any more than that and customers become bored… and curious as to your intentions. Put your terms of service on this page, too.

6. Unorganized Content

Quickly tell people exactly what it is you do and how many different ways it’s done.

Users tend to stay just “above the fold,” which is the bottom of your computer screen, and maybe a little below it, which is where they start scrolling.

The rest of the page — including banner ads — usually slips right past them.

Put your most important information above the fold and have it continue below. Create separate, distinct pages for each service you offer and talk about them in detail.

Avoid overused stock photos to drive home your point; if you do use one, go ahead and purchase it so that your site doesn’t look the same as everyone else’s.

7. Anti-Social

It does no good for you to have social media pages, much less a social media strategy, if you don’t give users a chance to interact!

Put a share bar up at the top right of every page on your site — Facebook, Twitter, Instagram, Pinterest, Tumblr, perhaps email.

Make the process a simple one, so that users can generate great word of mouth with one click.

Web Design and Development is Part of Your Brand

Your website says as much about your brand and your product as any testimonial, review, or press release can.

It’s a combination main branch lobby, product circular, and social media presence. It shows who you are and how you want to interact with the world.

You should get started immediately refining your website and making it not just SEO optimized, but user-friendly.

Proper web development and design leads to near-immediate results. Not just in likes, retweets, or page hits — but in revenue!


7 Things About Website Redesign You May Want to Know

by interdream

Website Redesign Services

Your website is an extremely important part of your marketing strategy. Just as a shop window needs to be regularly maintained, decorated and updated to attract buyers’ attention, so does a website needs to be redesigned every now and then. A website is just like an online shop window, and it thus needs to be given a facelift. However, for a site to be properly redesigned, it is important to bear in mind that it does not only need to look aesthetically pleasing and make a good visual impact. It also needs to be functional from an SEO point of view. So, let us go over some of the main aspects to keep in mind when redesigning your website.

1. What is the purpose of your website?

Your starting point should always be focused on the purpose of your website. Is it purely informational, or do you want to attract sales? Your goals need to be very clear so that you can improve your chances of achieving them in time.

2. Carry out a website review

Your current website needs to be analysed carefully if you want to redesign it.

How should you carry out a site review?

Carry out an in depth review of what you like about your current site and pinpoint areas that you feel that need to be improved in some way or other. It is a good idea to look up some sites that you like, possibly those of your competitors. Look at the elements that you would like to incorporate on your website, and if possible try to do it even better than they did.

3. Bear in mind who is your target market

Since your website is intended towards your prospective customers, you need to focus on your target market.

How should you define your target market?

Describe the target market in detail, in order to to get to know who they are, and what they will be looking for and expect when they land on your website. This will improve your chances of having an impact on them, and encourage them to browse through the site and hopefully buy something or subscribe, or get in touch with you for a quote or for more information. You need to target your target market to possibly connect with them. At this point it may be helpful to build around personas to make this evaluation as realistic and as accurate as possible.

4. Decide if there are any new functions that you would like your website to have

If you do not have a content management system you may wish to consider whether it is time to have one. At this stage you will also need to decide on ways that could make your site easier to navigate.

Why is ease of use important?

Ease of use is very important for your users, because should a visitor feel that the site is too confusing or not well laid out, there is a high probability that she will simply leave and look up another site that can offer her what you could have offered. You need to make the site aesthetically pleasing and easy to navigate. Visitors need to find what they are looking for easily and quickly. This will also need to be possible on smaller screens such as those of tablets and smartphones, as many users are accessing your site from such devices.

Another important aspect is to include social media links on your site as nowadays many people will want to look up your presence on social media platforms so as to follow you there too.

5. Find out what works on the site and keep that

There are surely several good elements on your site. You do not have to change everything, and it is best to keep what works well to retain that effectiveness as much as possible. The redesign process should be focused on areas that can be improved. You will need to place importance on the aesthetic areas, as well as the content on the site. A content marketing plan will be important at this point.

6. Research and analyze your competitors’ sites

Your website will need to compete with several other websites online. Your redesign process will need to be carried out in a way that will help your site outrank them. So, you need to take a look at your competitors’ websites.

How should you carry out this competitors’ sites analysis?

Make a note of what you like and what you do not like. Once you run this type of in-depth analysis, put together an action list of what areas you can improve upon, and what you can do differently than what they did.

7. SEO considerations

SEO is important for your website’s success. Hence, during the redesign process it is very important to keep in mind the SEO perspective.

How should you go about it?

Start by analyzing your current SEO rankings for your most important keywords. These need to be retained because should you remove a page which has a high number of inbound links, you would end up losing a lot of SEO credit and a reduction in keyword rankings. Redirects from old urls to new ones, and on-page optimization needs to be done very carefully. Thus, you would need to devote a lot of attention to on-page  and off-page SEO as well as keyword analysis to ensure that your website redesign does well from an SEO point of view.

Through it all you will need to establish very clear objectives, so that whatever you do in your website redesign process you will always be aiming to achieve them. There are going to be qualitative goals, such as what you want your audience to feel and think when they visit your site, as well as how you intend them to react. Then there are going to be quantitative goals which may be linked with the leads you want to get, and the subscribers and sales you would like to achieve within a period of time, for instance.

Website redesign may be a bit overwhelming at first. Therefore, it is really important to do it step by step. It is best to come up with a detailed plan so as to achieve the results you aimed for. Support your website redesign with ongoing marketing initiatives in order to build brand consistency.



Does your Business Need a Professional Website?

by interdream

Does your Business Need a Professional Website?

1. Do you advertise in the media?
2. Do you have a printed brochure or other promotional material?
3. Would you like prospective clients to find information about you easily?
4. Would you like your products or services to be available world-wide?
5. Would you like to sell your products or services online 24 hours a day?

If you answered “Yes” to any of these questions, then you should have a website.

According to the latest statistics, people are spending an increasing amount of time on the Internet and watching less TV. You can’t afford NOT to have a website. If you do have one, how can you get it to work for you instead of just sitting there doing nothing? Most websites go nowhere and make no profit. They’re an expense not an asset. An effective website is one that gives you a profitable return on your investment.

How do you make your website an asset?

– By creating a website that builds your business brand and can easily be found on the internet
– By increasing the visibility of your business to millions of people in cyberspace.

Consider the following facts:

– 84% of households in the US own a computer
– 73% of households in the US have access to the internet
– 3.17 billion people use the internet worldwide

Can you afford to ignore these potential customers?

People are looking online for your type of business and they need to find you! If you don’t have an effective website, they will not find you. This means loss of potential business. An effective, well-organized website has the awesome potential to reduce costs and increase revenue.

Here is what a great website does:

Creates Branding

Your website must be a part of your branding. Branding is what differentiates you from the millions of sites out there and establishes your corporate identity. For example – “when you think Volvo, you think safety.”


A successful website reaches new, untapped resources that introduce you and your products or services to an otherwise unreachable market.

Reduced printing costs

it helps to reduce your costs; there is no need for postage and handling. Compared to other advertising media like printed brochures, a website is an excellent return on investment.

Reduced Marketing Costs

A website is much more cost efficient – when compared to radio, TV, newspaper or billboard ads. It decreases administrative costs, normally associated with paper-based information.

Increased Sales

A website provides your business with a 24/7 presence and can attract international customers that a business would normally not reach. Instant access to information about your company and products helps to attract new business.

Up-to-Date Information

Updates are as often as possible and the changes are instant. Costs are nominal.

Online Brochure

Your website is an online brochure providing current, relevant information about your business to your customers.

Imagine if you had an ebook, an audio or a video that took you a day to create and that single product now generates thousands of dollars per month in sales. Wouldn’t it be worth it to have that effective website working for you now?


How to use LinkedIn Strategies to Promote Your Business

by interdream

LinkedIn Marketing StrategyLast June, Microsoft announced that it was buying out LinkedIn for $26.2 billion. Since then Microsoft acquired immediate access to some 433 million members. It became known that Microsoft was not the only company that was interested in buying LinkedIn. As a professional social network with millions of users even Facebook and Google were interested in LinkedIn and its potential.

Why is LinkedIn so popular?

There is no denying that LinkedIn is like a hub for businesses and professionals from various fields to connect together, while sharing their skills, experiences, expertise and capabilities. It is a good place for one to market a brand or a profession, while enabling businesses to grow and professionals to show what they are capable of in their respective fields. Thus, LinkedIn is the platform to go to in order to make connections with people working in the same field or industry, or similar areas. Members can benefit by connecting with other members, teaming up, and also look for ways to enhance their business. LinkedIn is ideal for any kind of business, but particularly for those organizations that help others in their respective business. This is because through LinkedIn it is easy to generate a great deal of targeted traffic.

How to get started on LinkedIn?

First of all you need to sign up and set up a profile. Your profile and the way you present yourself are of utmost importance if you want to get noticed and get traffic. So make sure that you create a professional looking profile, and luckily this is easily done on LinkedIn. There is a step-by-step process that will walk you through the process of creating a good and effective profile. You will also be given tips on how you could improve it too. On your LinkedIn profile you will need to include your work history, along with your current job. You will also list your various skills while describing yourself, your profession and what you are capable of. To make your profile look complete and professional it is important to add a profile picture. Last but not least you can link your LinkedIn profile to your site as well as to any other social media accounts that you have. Make sure you provide complete and truthful information, and to consider whether it is appealing to people in your niche, which is ultimately one of the main reasons why you set up your profile in the first place.

How to make connections on LinkedIn?

How to make connections on LinkedInUnlike other social media platforms, it is easier to make connections and to get traffic on LinkedIn. First off you can connect with people whom you know already as soon as you set up your LinkedIn profile. Then, you can move on to make new connections and network with others in your line of business or profession. You can connect with people who went to your school or who have worked with you in the past. And then, as you go along you will be able to connect even with your connections’ connections. This is ultimately what networking is all about. As time goes by your connections will continue to build up, and most probably you will also start to receive a good number of connection requests too. As people see who you are connected with, and check out your profile, they will be inclined to connect with you.

The importance of being interactive on LinkedIn

You can make the best use of a social media platform the more active you are. Being interactive is easy on LinkedIn thanks to various great features for improved interactivity. For instance, you can vote on a number of skills which you feel represent the skills of your connections. Then they can also vote on skills that they feel represent you accurately. When this happens those skills will show up on the profile as endorsements, and there is no denying that this can look very impressive indeed, especially as people visit your profile to learn more about you.

Another great feature is the possibility of leaving reviews for others on their profiles, and they can do the same on your profile. This is another way to market yourself through what others have to say about you or your business. Naturally this helps to improve your image as well as increasing others’ confidence in you, your business, and what you have to offer.

You can also update your status. When you make an update you are also interacting and showing that you are active, and this has its advantages. You may also comment on the updates that other members post.

As a general rule of thumb, the more active and interactive you try to be on LinkedIn, the more connections you will be able to make, and in turn this will help you to gain social proof and credibility. LinkedIn can thus be described as a great platform to gain leads, as well as a fantastic possibility to promote yourself or your business.

How to interact in LinkedIn Groups

Look up groups that you can join on LinkedIn. There are going to be several groups that are related to your business or profession. Joining such groups and being active on them has various advantages. You can ask questions and reply to queries and comments. Groups are a very effective way to get yourself out there, and to gain more credibility. You may also create your own group. This is a very good way to show that you can be a leader in that particular area, while helping you to be more visible.

How to grow traffic with LinkedIn

The more active you are, and the more connections you make, the better you will do on LinkedIn. You can link to your website to get traffic. You can showcase your skills, qualifications, and experiences. All in all you can make yourself stand out, while encouraging people to look at what you are offering, and at what you are capable of.


LinkedIn is relatively easy to use, however you need to devote time to it, and make sure to be as active as possible. Join groups, post updates, interact with others, and maintain a professional presence. By doing so you can benefit in so many ways!


Top 10 Tips To Make Your Business Website Unique

by interdream

Business websiteThe rise in the number of businesses seeking an audience online and the increasing competition on the internet has made it progressively difficult for small and medium businesses to attract customers to their business websites. If you are just establishing your online presence at the moment, you are up against this number; 963,405,672. That is the number of websites on the internet worldwide as at Jan, 2016. There are millions of websites out there competing with you for viewership and search rankings.

But before you give up and resign to internet anonymity, take another look. The number of websites and the internet in general is growing because demand is growing. Your customer base is huge. This means that getting your business website noticed doesn’t have to be a struggle, you just have to align yourself a little. Today, we will be talking about marketing strategies that will get your business website stand out from the crowd and get noticed.

Have a look;

1. Be Specific About Who You Are

Sticking out in a sea of competitors means offering your customers something they can remember. To achieve this, be very specific about who you are. You could be the local restaurant that only uses native spices. Or you offer a special recipe that nobody else has. Who are you in business? This identity creates a marketing story that can be easily worked into your marketing strategy. Most businesses lose customers simply because they cannot define their business and what makes them different from their competitors. Know what is unique about your business and talk about it, a lot.

2. Do you know your competitors?

Identify and research about your competitors, their products and their marketing strategies. Visit their online store, download their brochures, check on their pricing points, etc. What are their weaknesses? What are their strengths? Find out what your competitors are offering that you can’t, and how you can leverage your strength to place your business website a notch higher. Keep your eyes open, (wide open) for opportunities that your competitors are missing.

3. Claim the authority

Do you have an authoritative voice in your niche of specialization? We all know you can’t claim to be a one-stop solution to all your visitors’ problems. What this means is you need to decide what niche you would like to specialize in, narrow down to provide nothing but the best and establish yourself as an authority. The best way to do this is by showcasing your best achievements as a business, and sharing your best content. Your content needs to be compelling and real value, no SEO junk, no fluff; the kind of content that grabs your visitors by their eyeballs and keeps them engaged long enough for you to pass your sales information across.

4. Keep it simple

Always keep in mind that when it comes to online business, less is always more. These can be done by making your products and services easy to understand. Your visitors should be able to understand what you are offering at a glance. If your landing page fails to do this within the first 10 seconds, chances are you are losing your customers. Secondly, work around your site’s navigation and user experience so that customers don’t have to go through several clicks to make a purchase or take an action.

5. Offer a solution

The whole idea of business and entrepreneurship is conceived on the basis of identifying a problem and offering a solution. So, does your business provide the much needed solution to your customers? Is it spelled out clearly to your customers? Your services and products need to solve your visitors’ problem and simplify their lives. State the pain points in your niche using emotion evoking questions, then place your service or product as the ‘go-to’ solution.

6. Capitalize on both your ups and downs

Documenting your success and achievements is as important as tracking your failures. But the latter is far much challenging. Documenting your success motivates you and helps your business identify what works for your platform. On the other hand, keeping a record of your failures lets you learn from your previous mistakes and know exactly where to place your foot in the landmine.

7. Does you business stand out?

The trick about rising above your competition and getting noticed is having a unique selling preposition (USP). If you have noticed, most brands and websites on your bookmark and ‘follow’ list present themselves very differently from the rest of their competitors. As previously mentioned, take a close look at your business in comparison with your immediate competitors and identify that one unique product, service, package or way of doing things that sets you apart from the rest, and capitalize on it.

8. Plough back the profits

Most of online business owners, especially budding entrepreneurs often get excited by profits and forget to give their business the boost it requires to grow. So always re-invest some of your profits back into your business to ensure sustainability and growth. It could be upgrading your website’s design, improving on product packaging, anything that will ensure your brand is financially protected and your business stays competitive.

9. Put new ideas to test.

How often do you test your new ideas before implementing? Notable business entrepreneurs are always testing news ideas and innovations to set themselves apart. Allow your visitors to give feedback about your new website feature, product or service to help you get useful insights that can improve user experience and boost your sales.

10. Design with your audience in mind

Too many websites are not audience-centric. In other words, the website designers did not consider who the audience is and what the visitors really need. Take time to study your audience and find out about their interest, behaviour, needs and how you can set yourself apart from your competitors.

Bottom line

The trick with internet marketing is to be honest with your beginnings, grow consistently and listen to your customers. Interact with the wider internet community in your niche and offer real value to your users. With these and the above tips, you should be able to see an increase in traffic, conversion and sales on your business website.


The Role of Copy in Web Design

by interdream

Importance of copy on a website

“Good copy can’t be written with tongue in cheek…you’ve got to believe in the product.” – David Ogilvy

People who conduct business on the web focus a lot of their time and energy into search engine optimization and page rankings and rightly so. With millions of sites on the web you need to do all that you can to drive people to your Web site.

But once they get there it’s up to your copy to keep them there until they buy your product, hire your service, sign up for your newsletter or do whatever you want them to do.

Think of your copy as your sales person. If it’s not up to par, have the right pitch or doesn’t lead the customer towards making a purchase, then you’ll probably end up losing that person for good.  Likewise, heavy-handed copy that tries to push the sale or pressure the customer will also result in that person looking elsewhere for what they want.

So what’s the best way to write compelling copy that presents your product or service in the best light, but doesn’t make the customer click away to another site?

Use simple language in your writing

Unless you’re site is geared specifically for tech-heads, you’ll want to be sure that virtually everyone who comes to your site can understand what you’re trying to say. You may be the smartest person on the planet, but your Web site isn’t the place to show off if you’re trying to sell.

People really don’t like reading from their computer screens so keep your copy as brief as possible. A good rule is to use 50% less words on your Web site than you would in print.

If you must use long copy, consider breaking it up into several pages. People don’t like to keep scrolling seemingly endless documents. Also, use short paragraphs. Remember the key is to make it easier for your visitor to read.

Don’t use fonts that are tough to read and don’t use a font size lower than 10 point for your body copy.

Always use a spell checker before you upload any of your pages. Read your text out loud or get someone else familiar with grammar and spelling to look it over. Spell checkers are great, but won’t catch your when you meant to say you’re.

Write to the point

Pretend everyone who visits your site is impatient and write your copy so that it gets to the point quickly. When you write your copy, act as if you’re speaking to one person and write to them. Use words like you and yours. Imagine you’ve got a great product and you’re telling your best friend about it.

Write with honesty

People are smart and they can smell a scam a mile away. Focus on the strengths of your product or service and what benefit it has to the consumer. Don’t use hype; just tell them the plain truth.

When people go to buy anything they want to know what it can do for them. Focus your copy on benefits. Ask, how can this make my customer’s life easier? Remember that features don’t sell a product – benefits do.

Your copy is more important than what you’re actually selling. It can make or break your sales, so it’s in your best interest to put a lot of time and attention to what your site says. If you don’t feel up to the challenge then hire a professional copywriter to do the job for you.

Don’t short change yourself or your sales with bad copy.

– Nina Menezes



10 Things Your Business Needs To Dominate Google

by interdream

Is your website optimized for GoogleMost business owners want more visibility on the web. Dominating the first page of Google requires an understanding of what Google is looking for and how to take advantage. Below is a checklist of 10 things you can do to increase your search engine rankings.

1. Is your website optimized for Google?

Find out which keywords you would like to be ranked for in Google. Search for these keywords in Google and look at the top 10 rankings. The blue text above each search position is called the “Title Tag”. Count the number of top 10 positions that have your keyword in their title tags.

Check your website now. Do you have your keywords in the title tag? The title tag is regarded as one of the most important in Google’s on-page SEO factors. Read about heading tags, meta tags and keyword density for more help.

2. Does your website load quickly?

Google likes sites that load quickly. Slow websites have a significant impact on your search results. Check your load speed here:

3. Is your website mobile friendly?

Google wants sites to pass their mobile-friendly test thereby providing a better overall experience for their search engine users. Go to

Test your website at this URL to find out if your site is mobile friendly.

4. Do you have Google+, Facebook, Twitter, LinkedIn & YouTube pages setup?

Google favours websites that are in these top social networking sites for two reasons:

1. A business that takes the time to set up their profiles on these sites appears to be more brand aware and Google loves brands.

2. These social media sites will send traffic to your website as Google looks at referral traffic to determine rankings.

3. Another benefit of being on these social sites is that your customers are more likely to share your business with their friends.

5. Is your website listed in the top 100 local business directories like Yelp?

Google prefers sites that have a listing in the top local business directories for two reasons:

1. A business that takes the time to create a listing appears to Google as a business that will be around for a long time.

2. These local business directories will send traffic to your site. Referral traffic is one of the factors Google uses to determine rankings.

6. Do you have an “About Us” page?

A page that introduces your business properly will build rapport and hopefully will convert your visitors into customers. You have only a few seconds to convince your visitors and turn them from just browsing into someone that wants to use your services.

7. Can visitors find your contact information quickly?

Make sure you have a Contact us page with your company name, address, telephone number and a contact form.

8. Do you have testimonials on your website?

Think back to the last time you picked up a book, or researched the next television you wanted to buy. Where did your search start? It probably began with looking at reviews.

Having testimonials on your website will improve your chances of making a sale as people like to read what others have to say about your business.

Remember, there is an advantage to having visitors on your site as time spent on your site is a ranking factor in Google.

9. Do you have a video on your website?

Visitors love to watch videos on websites. A video on your website will keep your visitors on your pages longer. Google tracks the time people spend on your page to find out how good your website is compared to others. Having a video about your services or a welcome message from the owner of the business will prevent visitors from leaving quickly

10. Do other sites link to your website?

This is an important ranking factor. Having another website link to yours is like getting a vote. Make sure you get high quality links to your website. Use http://ahrefs.com to check sites linking to your site. Find out how many incoming links you have. Check out your competitors’ link profiles and find out which sites are linking to them. Build links on the same types of sites they have links from.

To recap….

Your business needs a website that:

1. Is optimized for Google

2. Loads quickly

3. Is mobile friendly

4. Is in the top social media sites

5. Is listed in the top local directories

6. Has an About page

7. Has clear contact information

8. Has testimonials

9. Has a video

10. Has great backlinks

Need assistance?

If you noticed that your website hasn’t passed, don’t worry. InterDream Designs can help you fix any or all of these site issues. If you would like our assistance, contact us at [email protected].


Top 7 Tips for a Successful Website

by interdream

Top 7 Tips for a Successful Website

Whether your website is a small mom and pop store or a large corporation, good web design skills are an absolute must if you want to reach your target market. When creating your website, you need to remember that your site has to compete with a lot of websites that are on the Internet today. The best websites on the net are those that are easily understood, have engaging content and are easy to navigate.

Here are some tips to help you design your web pages with your visitors’ needs in mind.


1. Colour and Contrast

The colours should be pleasing and the same colour scheme should be used throughout the site. Don’t use a dark coloured font against a dark background as it will be difficult to read, same with light font on a light background. There should be a good contrast between the background and the font colour. You want them to read what’s on your site don’t you?


2. Navigation

Internet surfers have become quite used to seeing things in a particular way. Ensure that your site navigation is easy to recognize and familiar to use. Menus or navigation bars should be in the same place on every pages. Remember the 3 click rule. Visitors should never be more than 3 clicks away from the information they’re looking for.


3. White Space

White space is important for web design because it improves readability and focus.  It is also referred to as ‘negative’ space. Keeping your site simple with white space will give your page breathing space instead of cramming it with content. Google uses white space effectively on it’s page. The only content on the page is the search section surrounded with white space on all sides so the focus is only on the search.


4. Content

People are in a hurry. They rarely read, they scan pages. Use attractive, easy to read fonts and simple language. Use short paragraphs, headers and bullets. When writing content, keep your tone friendly and conversational and your sentences short. People go to the internet to get information. If you can provide useful information on your site that is updated regularly, your visitors will keep coming back to your site!


5. Faster Loading Pages

Have you ever gone to a site and waited and waited and waited for the page to load? Make your web pages load faster by minimizing the number of graphics you use and by optimizing images. Another reason you need to have pages that load quickly is because Google has identified page speed as a search ranking factor. GTmetrix is great tool to test your website loading speed.


6. Search Engine Optimization

If you’re like most businesses who want to be found online in the search engine results, you will need to optimize your website for search engines.Before you start writing content for your site, you must first decide what keywords or phrases visitors are using for your niche. Once you have picked your keywords or phrases, add them in the content. Google Keyword Planner is a popular keyword tool to choose keywords.


7. Call to Action

Having a call to action (CTA) will encourage your visitors to take action. Asking visitors to buy something, request a quote or subscribe to your newsletter are examples of call to action. They are usually placed above the ‘fold’ (viewable area). For longer pages, it can be added at the bottom of the page too.



The page look and structure play an important role along with other elements in helping users find what they want quickly  and easily. It improves the user experience and provides your users with content they can read and take action on.



6 Critical Factors When Designing a Website

by interdream

6 critical factors for web page designHave you noticed how some websites are a traffic magnet attracting visitors while others are just chugging along? The reason is owners of the successful websites have marketed their sites while the others haven’t.

If any business needs to survive in the online market, they need a dynamic web presence. The following 6 factors should be considered when building a website:

1. Goals and objectives:

Most clients who have no idea why they want a website, until you ask them why. They are created because everyone has a website so they have one too.

Defining goals and objectives is the key to great website design. If you don’t have a pre-determined goal, then you’re wasting your time. Having no goals and  objectives is like walking in the middle of the desert with no clear direction. For example, your website goal could be increasing sales, building communities, non-profit or educational. Yahoo is community based, Amazon’s website purpose is to increase sales. Goals must be measurable and realistic. For example, if you get 5000 visitors per month and aim at converting 2% of these visitors into clients, then your website objective should be 100 prospects per month.

2. Target audience:

Having a target audience should be part of your online marketing strategy. Your site should be solving a problem and aimed at a specific target audience. Do you have a target audience? Don’t make your target audience the entire population of the world. It should be your niche market. If you’ve got a product that says “for coaches and trainers”, guess what. You’ll get the attention of coaches and trainers because you will be directly addressing their needs.

Knowing where you’re going is important. But, knowing who you’re going after is also important!

3. Copy and content:

Good copy persuades your visitors to read your text and take action. Your headline is the most important element in your copy. If you have a terrible headline, your visitors will not want to read the rest of the copy. A good headline will arouse the curiosity of casual browsers and make them want to read more.

Having fresh content that is updated often will keep search engines and visitors coming back to your site. If you want the ability to update and change information yourself, consider having a content management system like WordPress installed.

4. Web Design:

Once you have defined your goals and objectives, developed your website marketing strategy and then written your copy, you are ready to begin working on the design of your website. This information should be passed on to your designer who can develop a site map on how all the pages will be linked to each other. It shouldn’t take more than three clicks to go to another page of the site.

5. Website Promotion:

How can you get more visitors to your website? Some popular website promotion techniques are SEO, pay per click advertising, building inbound links, eNewsletters, blogs, forums, press releases and submitting articles. Read more about how to promote your Website.

6. Measurement:

Once your site is optimized and promoted, check your website statistics to improve website conversion, copy, content etc. Are you converting visitors into prospects? It doesn’t matter how many people land on your website, but more importantly, how many of them actually take action, like for example, contact you. Keep tweaking your web pages and measure your response. Are those tweaks to your web pages, increasing your conversion rate? If it improves, keep the pages. Keep improving your copy and experiment with it until you’ve achieved your objectives.


How to Use the Right Keywords on your Website

by interdream

Using the correct keywords on your site
Keywords are the heart of any search engine optimization strategy. Proper selection and placement of keywords on your Web site will determine how your site is ranked. And if your site is ranked high, it will generate a lot of free traffic.

The keywords on your site need to match the keywords your visitors are searching. For example, if a visitor is looking for “search engine optimization” and they type in the same keyphrase ,” then your website has a better  chance of showing up in the search engine’s results pages – of course, the same keyword must be on your web page and you should properly optimize your page for this keyphrase.

Keywords vs. Keyphrases

Searchers generally use 3-4 keywords rather than just one keyword. Therefore, you should focus on finding keyphrases rather than an individual keyword. Some keywords are also more competitive than others. For example, if you choose the keyword “website”, it’s a very competitive and general term. However, if you choose something specific like “Toronto website design“, then it is easier to get ranked for this keyword phrase rather than the keyword “website” only.

The Magic of Keywords

The word keyword is used so often nowadays – it’s like a magic pill to get you high rankings. But, there’s more to it than just stuffing your site with random words. And of course, besides keywords, there are other factors in determining search engine rankings.

As a general rule, don’t use more than 3 keyphrases per page. As an example, for a real estate site, you could use:
– realtors + location
– sell homes
– buy homes
You would use these 3 keyphrases on one page. Each page on your website would then have 3 different keyphrases targeted for each web page.

How do you choose the right keywords?

If you ask a business owner this question “If you were looking for a business like yours on the web, what keywords would you look for? they generally answer with the name of their product which usually only a few people know about. But, how would someone who doesn’t know about your product search for you (unless it’s a well-known brand)? Think about what words, users would want to search to find your product or service and then make a list of these keywords.

Keyword research reports are one of the best ways to get this type of information as they are detailed. A typical report will list:
– keywords specific to your product or services
– number of searches for each keyword according to search engines
– the number of times each keyword has been searched by visitors
– what your keyword will cost if you use pay-per-click ads.

There are several excellent keyword tools, one of the most popular being Google Keyword Planner. This tool is handy to find out what keywords people are searching for. Use this tool to brainstorm a list of keywords for your site and then use the most relevant ones with a decent number of searches. You might discover keyword combinations that you never thought of before.

Where should you use keywords on your page?

The most important places you should use your keywords are:

1. Title Tag

Title tag is the text that is displayed at the top of the Web browser. Every page on your site should contain a unique title tag with your primary keyphrase for your web page. Your title tag should ideally contain no more than 60 characters.

2. Meta Description Tag

Meta description tags are html tags that describe the page. These are used in the html code of the page. They are important in deciding the relevancy of the page for keywords.

Search engines look for the the meta description tag. The meta description tag is a description of the page contents. The text you use in the description tag will appear on your listing in the search results. It should entice people to click on your link to go to your site.

3. Content

Your targeted keywords should be used in the page content at least once. LSI keywords (related to your keyword) should be used in the headings, image alt tags (text displayed when you mouse over a picture) and anchor text.

1. Pick the right keywords
2. Use no more than 3 keywords per page
3. Use these in the title tag. Use keyword variations in the meta description tag, headings, image alt tags and anchor text on your web page

– Nina Menezes


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