Search engine optimization has evolved with Google algorithms and digital marketing needs. When SEO was young, keywords were simple to conjure: simply add keywords anywhere, and your website seemed to get ranked. Today, keyword stuffing is only helpful if you want to get black flagged by Google and potentially kicked out of search engine rankings altogether. Now, digital marketing is driven by content, and Google has developed new algorithms accordingly.
Something called LSI, or latent semantic indexing, has emerged in recent years. Using a complex mathematical process, LSI looks for patterns and relationships in text content. How does this relate to the delicate, imperative task of search engine optimization? Instead of looking for exact match keywords, search engines are now scrutinizing content in a more intuitive way. Looking past a block of text, search engines want to see that content is real and relevant. Today’s algorithms aren’t just looking for text, they are looking for meaningful text. To achieve meaningful text in content, SEO newbies and experts alike need to use LSI keywords. Instead of just using keywords, try using synonyms of keywords to attain ranking for long tail keywords. Instead of using ‘SEO tips’ as your keyword several times on your web page, try using ‘SEO tips and tricks’, ‘SEO tips for WordPress’, or ‘SEO tips for your website’. By using these LSI keywords, you’ll boost your chances of getting ranked because you are using in-depth, meaningful content.
SEO Silo Structure
Another important facet of successful search engine optimization is the use of silos. Silos, or interlinking pages, demonstrate that your site has a connected structure of related information. Silos give your web page credibility, reputation, and search engine ranking by giving your site structure. To use siloing in your website, you first need to have a clear idea of what your website is about. Ahead of time, you should know what many of the recurring themes of your site will be and how users will search for them. With this information in mind, build your website using silos. Structure links throughout your website that connect to other pertinent information on your website. For siloing to be effective, you must be publishing relevant, informative content.
Other SEO Factors
Title tags are still important in SEO! Title tags and H1 tags should include your main keyword, while related keywords should be included in your H2, H3, and alt tags. Use schema markup, available at www.schema.org, to markup your HTML in a way that search engines will love. SEO is a rapidly changing area, but these aspects are all current. Since digital marketing and search engine algorithms are expected to continue the trend towards high-quality content, these three areas aren’t expected to go anywhere. As a matter of fact, these areas are the foundation for the future of search engine optimization. Content is expected to drive digital marketing for a long time to come, and search engines will continuously aspire to match those demands.