Having an attractive platform for connecting with customers and prospective customers is no longer enough. Business owners also have to strive for overall site fitness. This is vital for keeping bounce rates low, attracting a steady stream a visitors and ensuring an optimal user experience. Following are 3 website issues that are currently having an impact on how people see your business and how likely they are to stay on your pages.
1. Page Speed
Are your pages slow to load? If they are, then you probably have a very high bounce rate. This is the rate at which site visitors are bouncing right back to search engine results in order to find faster loading sites or more relevant information. It can have a significant impact on your search engine ranking and it can also diminish your online reputation. No one wants to waste their time waiting for slow loading pages when they can easily head over to other platforms that load in under four seconds.
The best way to fix this problem or to avoid it entirely is by choosing the right hosting company and the best hosting plan for your site needs. If you have a consistently high volume of web traffic and find that this is starting to impact page loading speeds, now is the time to consider the benefits of upgrading to a dedicated server, rather than paying less for shared hosting services. If you’ve already invested in a high-end hosting package and aren’t sharing your server with a number of other companies, consider switching to a larger and more efficient provider that has turbo servers, ultra-rapid loading speeds, multi-redundant networks and other features for ensured reliability and speed.
2. Broken Links
Did you know that a bad link profile can prevent you from ever getting a first page rank? In fact, broken links can lead to painful penalties at the hands of major search engines that drive your site further down the search results page. When people click broken links and don’t find the pages that their looking for, this also reflects poorly on your business. Most web users will simply seek out sites with better levels of overall fitness so that they can find what they need without a lot of extra work or hassle. Connect with a reputable web management or SEO Company in order to get your link profile cleaned up.
3. Trouble Finding Information
Put yourself in the customer’s shoes and then take a tour of your own web pages. Is your site layout intuitive? Does everything appear to be where it should? If your site layout is difficult to navigate or unnecessarily complex, this will cause people to leave. Web users are fickle, impatient and always expecting fast answers. Why would they work hard to search for information on your site when they can easily find it on others? There are a number of website issues that will likely require the assistance of an IT or web design expert to fix. Low-value, low-quality or poorly organized information, however, is something that you can have a hand in resolving yourself. Check out the websites of a few popular competitors and see how their info resources are organized. You can then use these same strategies to make your own pages more user-friendly and far easier to navigate.