According to stats, about two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines.
Despite heavy advertising and a huge advertising budget, Bing has struggled to even make a dent in the search universe and Yahoo, once king of the Internet search, is fading away.
None of this has come around by accident. Google has made the science and art of search into a technology that continues to innovate and is managing to remain relevant despite the rise in popularity as social platforms such as Facebook and Twitter.
Why Google+
Google’s creators are constantly looking to increase its core product of search revenues of over $30 billion a year. For that kind of revenue to continue it needs to constantly improve its product and services with features and functions that are relevant for mobile and social.
One way that it is doing that is with Google+, the search giants answer to Facebook. This is a new face of social media and Google is relying on Google+ very much. It is the key and core to Google’s web strategy and business. When it was announced almost everyone said “not another social network“. They thought that Google was mad for taking on a beast like Facebook. However, just over a year since its launch in June 2011, it has rapidly increased in popularity and has now passed 250 million registered users.
Benefits of Google+
When you join Google+, you have the power to choose targets for your information through groups and circles. For circles, you put people in different categories like family and acquaintances so that only they can see the information shared.
Groups are full of people with similar interests and your customers can fall in various groups so that you can structure the intended message accordingly. Google+ (G+) is also one of the best marketing platforms because the more people view your content, the higher your site is ranked in search engine optimization. This helps to direct more traffic to your site.
Why Should You Use Google+ as a Social Network?
Rather than ignore or dismiss Google+ as a passing fad or as a poor rival to Facebook it is very important as a business that you add it as part of your arsenal of Internet marketing tools.
Google+ is actually a good platform for business people and the average user alike. The majority of businesses and marketers online have included the Google+ one button above their content to become a part of this vast social network.
Features of Google+
The ‘Plus one’ button is the Google+ equivalent of a Facebook ‘Like’. It makes it very easy for your viewers to share your content on the Google plus network if they like it.
Another key feature of Google plus is that you can follow people and their content in a single group or different groups. This could include family or friends or you could also create a group of people sharing the same interest on a particular topic.
The major advantage of using Google plus is that if your content is shared on Google plus then it gives a solid positive signal to the Google search engine that your content is quality content. This is great for your business and helps you in getting a good ranking, resulting in more traffic and potential customers.
In our next poster, we will talk about three powerful reasons why adding Google Plus account is important to your business.