Facebook is changing. Some people aren’t big fans of the new Facebook Timelines layout. Love ’em or hate ’em, they’re here to stay.
Get ready for the new Facebook Timeline
As of March 30th, Facebook will migrate all Business Pages to the new Timelines layout. As a business owner, you know you need to be up-to-date and be one of the first to make these changes.
What are the new Facebook Timeline changes
– The default Landing page /Welcome tab has been removed.
– No more photo strip
– A new cover image
– Ability to pin posts up to a week
– Timeline Navigation for fans to go back into time and view your page any any point in the past
– Milestones to define your page’s great moments
– Star engaging posts to span across your entire page
– Hide or delete posts that are out of date or embarassing
– Daily snapshots of your pages Insights
– Newly designed and organized admin panel
– Private messaging from fans
– Friend Activity Feed to add social proof to your page
Facebook’s New Timelines
Eliminating the possibility to have a default landing tab has been a big blow to most people marketing on Facebook. It was the most important feature for most business page owners. Not only have they been eliminated, but the new replacement cover image (among may other changes) is not allowed to be promotional. Meaning no “Click Like” or “Opt-in Below”.
Default landing pages were an excellent way to convert users into fans. Now, however, pages will have to rely on more visually captivating images – short, sharp ‘About’ blurbs – and engaging content. This, in addition to choosing to pay for Facebook Ads to drive traffic to their new 800+ pixel custom pages.