The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number Eight:
Understand how colour affects communication
The colours you use on your site can help you convey subtle meanings. How does colour affect us? Colours can portray positive or negative feelings. They affect our mood and will have an effect on our visitors as well because certain colours stir up certain emotions in our brains.
Warm and Cool Colours
Colours are either warm or cool. Orange, yellow and brown are warm colours. These colours are usually associated with fall. Warm colours convey cheerfulness and enthusiasm. Cool colours such as green, blue, pink and purple are peaceful and relaxing. They are more popular than warm colours.
The Use of Colours
You should choose colours based upon the type of effect you’d like to achieve. Here are some tips on choosing your overall colour scheme. In the next post, we’ll get into more specifics.
- Once you have chosen the colours for your site, use the same colours consistently throughout your site.
- Avoid using too many colours on your site as this will make your site look busy and confusing. Never use more colours than are necessary.
- Use light colours for backgrounds and darker colours for foreground text.
- Avoid using more than one dominant colour.
- Make sure the choice of colours for a site fits the intended content and the users’ expectations.
Nina
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