1. Do you advertise in the media?
2. Do you have a printed brochure or other promotional material?
3. Would you like prospective clients to find information about you easily?
4. Would you like your products or services to be available world-wide?
5. Would you like to sell your products or services online 24 hours a day?

If you answered “Yes” to any of these questions, then you should have a website.

According to the latest statistics, people are spending an increasing amount of time on the Internet and watching less TV. You can’t afford NOT to have a website. If you do have one, how can you get it to work for you instead of just sitting there doing nothing? Most websites go nowhere and make no profit. They’re an expense not an asset. An effective website is one that gives you a profitable return on your investment.

How do you make your website an asset?

– By creating a website that builds your business brand and can easily be found on the internet
– By increasing the visibility of your business to millions of people in cyberspace.

Consider the following facts:

– 84% of households in the US own a computer
– 73% of households in the US have access to the internet
– 3.17 billion people use the internet worldwide

Can you afford to ignore these potential customers?

People are looking online for your type of business and they need to find you! If you don’t have an effective website, they will not find you. This means loss of potential business. An effective, well-organized website has the awesome potential to reduce costs and increase revenue.

Here is what a great website does:

Creates Branding

Your website must be a part of your branding. Branding is what differentiates you from the millions of sites out there and establishes your corporate identity. For example – “when you think Volvo, you think safety.”

Accessibility:

A successful website reaches new, untapped resources that introduce you and your products or services to an otherwise unreachable market.

Reduced printing costs

it helps to reduce your costs; there is no need for postage and handling. Compared to other advertising media like printed brochures, a website is an excellent return on investment.

Reduced Marketing Costs

A website is much more cost efficient – when compared to radio, TV, newspaper or billboard ads. It decreases administrative costs, normally associated with paper-based information.

Increased Sales

A website provides your business with a 24/7 presence and can attract international customers that a business would normally not reach. Instant access to information about your company and products helps to attract new business.

Up-to-Date Information

Updates are as often as possible and the changes are instant. Costs are nominal.

Online Brochure

Your website is an online brochure providing current, relevant information about your business to your customers.

Imagine if you had an ebook, an audio or a video that took you a day to create and that single product now generates thousands of dollars per month in sales. Wouldn’t it be worth it to have that effective website working for you now?

No one can deny that designing a nice looking, easy-to-use website takes great skill, but is the finished product a work of art?

It’s a shame, but so many website designers focus solely on whether or not a site looks good without thinking about whether it functions properly. People can debate whether or not a painting works or not, but the same can’t be said for a website – it either works as it should or it doesn’t. And if it doesn’t, then all of the pretty aesthetics can’t save it.

This is why the top-tier web designers become like artists when they design a site. They take their talents, and combine them with the tools of the trade, to create something beautiful that functions seamlessly. It’s this merging of design and function that captures what it really means to be an artist.

Think of it this way: A painter can paint a picture of a building in such a manner that it looks like a photograph. It might look pretty, but what purpose does it serve other than to say, “Look, how good I can paint.” However, when a painter creates a work like the Mona Lisa, which people still debate about to this day, the work becomes art.

The same is true for website design. The design should not only be attractive to the eye, but it should be something of value – something that works. Anyone can learn to mix paints and to put something on a canvas that has some aesthetic value, but it takes a true master to make something that goes deeper than a mere image.

And if you spent just a half hour scanning the various websites on the net, you can see that not everyone is capable of going deeper than mere aesthetics. There are plenty of websites that look just fine, but fail to function in harmony.

Fine art requires the viewer to look deeper into the work. The Mona Lisa causes people to scan every brush stroke to figure out what da Vinci was trying to say. Likewise, a person can look beyond the graphics of a website and go into the code, which is where much of the mastery takes place. Great websites are often like great symphonies in that one extra note (or piece of code) would cause the whole thing to fall apart. It’s that fine balance that separates the websites that just look good from the websites that are great.

There are websites that go beyond the merely functional and become elegant creations that deliver the perfect balance between beauty and functionality, and it’s these websites that can be truly considered works of art.

So, what is art?

Art is generally thought of as something that has an emotional appeal to the person who’s viewing it. Art is something that can make you think or inspire you, which means that virtually anything can be art to certain people because it’s very subjective.

However, there are many websites that could be classified as art because they make you stop what you’re doing and stare at the screen in order to take it all in. Of course, once you take in all of the visual appeal, the website still has to work as designed. That’s the mark of a true artist: the combination of the visual with the functional.

What many people fail to understand is that web design isn’t easy because so many people can pull up a pre-designed template, or use a WYSIWYG program to create a simple website. This isn’t art; it’s more like painting by numbers. By the same token, you can’t learn a few codes, type them in and expect everything to come together. Good web design is a skill just like being an architect is a skill. Sure, you can draw a picture of a building, but without knowing how it all fits together – how to keep the structure from collapsing – all you have is a picture and not much else.

There are so many technologies that a web designer has to learn like HTML, (necessary, but won’t help you with the visual appeal) CSS, PHP, Javascript, SQL and many more. These are akin to an artist learning oils, acrylics, watercolors, gouache, as well as all of the various brushes, pens and pencils. You have to master them all if you want to develop something truly great.

Web design is an art because the designer must possess the skills of the visual and the technical, and must mesh those skills to create something that can be used (and appreciated) by everyone who comes by.

When you’re looking to have your website designed, don’t go for style over substance. There’s too much riding on how well your site functions for you not to hire a real website artist.