The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number 20: Understand What Copy Has to Do With It
The relationship of copywriting to web design is often forgotten when designing a site. However, no matter how beautiful a site is, if the copy is ineffective, all effort is for naught.
Copywriting is writing that sells a product, a service, or even a person. It is basically taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete – better, easier, more productive, more profitable, happier, whatever – if the visitor owned your product or service. Copywriting is everywhere – on billboards, newspaper ads, on the net, and in every USP.
And so, should it be on your site. In an upcoming post, we’ll talk about effective copywriting – but first, in a few hours, we’ll look into how it should appear on the page, which is often just as important.
Nina
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