The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number 15 :
More search engine friendly design tips
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Picking up from yesterday, here are some more search engine issues you should take care of during the design phase.
Why during the design of your site? Well, someone is already accessing the HTML code of your site to make your pages appealing to the eye and to the general visitor. They might as well have the additional tweaks in mind that will bring search engine visitors specifically.
In addition to choosing and using keywords wisely, you’ll also want to be sure to get links back to your site. The best links are one-way links from authority sites, but that isn’t always possible. You can also get links from article marketing, directories, a few of the minor and specialty search engines, press releases and link trading.
Be careful with trading links. The volume of links you would need to get to make a difference, versus the fewer number of high quality one-way links, means that for most commercial sites, you should exhaust all possibilities with every other type of linking first.
Another important part of being ranked in the search engines is sticking to one theme. It’s folly to sell chocolate chip cookies and granola bars from the same site if those are your only two specialties. If you have a wider variety that all fits under the umbrella “snack food” then that is what you should target. But as soon as you have more than one theme that isn’t closely related to the first one, you should have more than one site.
In part three of this discussion on search engines and design, we’ll wrap up this mini-set of tips.
Nina
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