The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number :
Keep Your Sticky Plan Simple
Now that we’ve established how important it is to have a sticky site, what can you do to get the stickiness going?
A great many things. But first, we have to go over the most important point again.
You’ll want to pick one or two ways for your site to be sticky and build on them. Once you have three or four ways to make your site stickier, unless you are starting a resource or community site rather than a commercial site, you will probably want to build another site.
To create a sticky site, you can do up to three of the following activities at once:
- Constantly add new content with a blog, an RSS feed, or a directory of your own articles.
- Give them a way to return to your site on every page – there should be a link to your RSS feed or newsletter on every page of the site. You’ll want to send out an update at least monthly, but weekly or daily is best if you can.
- Make sure your copy is readable and easy to understand. Use bullets and headlines throughout copy to draw attention. Less than 20% of your paragraphs on web pages should be more than four sentences long.
- Build interaction into your site. If you have a blog, allow comments. Forums should be moderated and all topics should be answered within a time frame that matches the action of the community.
- Provide as many resources as you can. Not all of these resources need to be on another site, or be free. In fact, for some sites it is better if there are just a few areas of free content, such as articles or blog entries.
Stickiness is important enough for your site and your business for you to consult an expert if any of these suggestions don’t fit your site. Fill out the form below to drop me a line, and remember to reference this post. I’d be happy to talk with you.
Nina
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