Archive for the ‘ Google Tools ’ Category

The Importance of Google Analytics

Wednesday, September 7th, 2011

Posted in Google Analytics, Google Tools |

‘Why is Google Analytics ImportantIf you’ve ever talked to an SEO specialist, you probably have heard of Google Analytics. It sounds like a very advanced, scientific program, and to a point, it even sounds intimidating. The fact is that Google Analytics is a great tool for anyone who is looking to expand their business through the internet. Not sure what Google Analytics does, or whether it’s even worth looking into? We’ll explain everything in this article.

What Is Google Analytics, Anyway?

Google Analytics is one of the search engine giant’s best gifts to internet marketers and SEO specialists around the world, plain and simple. SEO specialists can use it to track ads and keywords. Google Analytics uses the information that Google gets from your traffic to find out whether or not your online marketing investments have been paying off. It traces the traffic from links, keywords, and ad campaigns, and gives you a full report about how well your site is faring. If you have been wondering what keywords you should optimize your search engine with, Google Analytics can help. This handy program is one of the very few which can tell you where “weight loss” or “dieting tips” will get you more traffic.

What Are Google Analytics’s Major Benefits?

Google Analytics has a goal-setting and goal-tracking aspect that helps you keep track of how many people are visiting your site. It doesn’t only help you get more traffic through your goals. Analytics also helps you get a higher conversion rate from traffic to purchases. The program reports your e-commerce statistics, and even helps you track offline ads. Online ads and email advertising campaigns are difficult enough to keep track of with regular programs. Google Analytics is one of the very few that can even keep track of offline advertisements.

A very noticeable perk for business owners that want to have an all-in-one package when it comes to internet marketing is that Google Analytics is linked with several major advertising programs. Both Google Adsense and Google Adwords can be accessed by Analytics with ease, and you can view your return on investment of both. Analytics will even tell you the cost per click, as well as which publishers give you the most revenue.

The biggest benefit that Google Analytics has over its competitors is probably the mobile goal tracking that comes with the product. Business owners on the go can finally take work with them on their phone, and track the traffic that their site is getting, no matter where they are. As long as you have an Android phone, or an iPhone, you can access Google Analytics to find out how well your business is faring.

Google Analytics – The Coolest Analysis You’ll Find On The Net

One of the most interesting charts that Google Analytics shows you is the cross-channel and multimedia tracking chart. Most internet marketers try to get leads on all fronts – YouTube, Vimeo, Facebook, Twitter, and article submissions are all very common ways to get traffic to a site. Have you ever wondered if you should just drop one of the marketing tactics you’ve been using? Google Analytics can actually tell you whether or not that’s a good idea. It can track video, flash, social network apps, mobile apps, and more. Along with tracking the number of hits, it also can tell you what the lead conversion happens to be. So, if you found out that your YouTube campaign only caused 2 sales in the past month, you can thank Google Analytics for the enlightenment. For those of us who love to save time and money, this is a very important analysis to check out.

Who Needs Google Analytics?

Website owners should definitely consider using Google Analytics, since the web stats it provides are both useful and fascinating. Professional business owners who are looking to get their site search engine optimized for maximum profit don’t want Google Analytics – they need it. It only makes sense; Google Analytics tells people what works, and what doesn’t. No one wants to needlessly spend money on advertisements that don’t work, right?

Anyone who wants to get their name out there needs Google Analytics. This includes businesses, aspiring models, film producers, artists, bands, and writers. After all, your website can have the best copy, the most incredible artwork, and the most advanced design the internet has ever seen. If you don’t have the right search engine optimization strategies, you will end up with a website that exists in obscurity.

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The Top 5 Google Tools, and How They Can Help Your Business

Sunday, June 5th, 2011

Tags: , , , , ,
Posted in Google Tools |

Google has a lot of  useful tools. Many of them have gotten rave reviews, and some have basically exploded onto the scene, revolutionizing every business that comes in contact with them. You have likely heard of many of the Google Tools on this list, if not all of them. Google has come out with plenty of other tools that didn’t quite make the list – Google Scholar, Google Books, and Google Finance, to name a few. So, what are the 5 Google Tools that just about every business should have? Read on, and we’ll explain the most useful applications that Google Tools offers.

 

1. Google Places

This Google Tool might as well be called Google Free Advertising. Google Places allows people to compare notes on businesses, helps (literally) put your name on the map, and also helps direct traffic to your business. Moreover, the more information that you put on Google Places, the more prominent it will be in search results. People can also post information for you in terms of reviews and comments. This is free advertising,  done easy. Need we say any more?

 

2. Google Keyword Tool

Much like Google trends, the Google Keyword Tool helps you learn all the latest marketing keywords to add to your site description. AdWords does more than just help figure out how popular your keywords are; they also can estimate the amount of traffic your site will receive. For many businesses, this is a priceless tool.

 

3. Google Trends

As anyone knows, learning the popular keywords that people use to find out about products and services is crucial. Google Trends tells which keywords are popular, and which keywords are lagging in numbers. News, celebrities, and ideas all are captured through Google Trends. This might be one of the more interesting trendy marketing tools that any search engine offers its users.

 

4. Google Adsense

Google Tools came up with a way to monetize just about any blog, using their own ads program. For individuals and companies looking for a monetary boost, this is the Google Tool for you! The fact that Google Adsense manages to find a method that makes both Google and consumers just a little richer makes Adsense one of the top inventions that the search engine giant has created.

 

5. Google Docs

This is a tool from Google Tools that makes sharing in between coworkers possible at the blink of an eye. It can work with everything from Microsoft Office, to Open Office, to the basic Rich Text Files, and also can help cross the Microsoft formatting barrier  that happens with many different computer users. If you need to share documents, spreadsheets, and illustrations, Google Docs is the best way to do it.

 

Honorable Mention: Google Earth.

This list was actually intended for a business owner’s needs, but Google Earth is so entertaining that it’s worth mentioning. People have been known to whittle away hours, days, even weeks, on this Google Tool. YouTube videos have been compiled with the strange and wonderful things Google Earth has captured. Entire websites have been created to celebrate Google Earth. It’s not a marketing tool by most people’s standards, but it is an incredible invention. Well…if you have a very large lot, you might be able to paint something in the grass that could show up on Google Earth.

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