What is Pinterest?
Pinterest is one of the newest social media kids on the block. Instead of using urls and articles like many other sites, Pinterest is based solely around pictures and “pinning”. With the picture, users get to add a link for more information.
As with any social media marketing site being used for business, the basics always require you to understand the terminology being used and what it means.In order to do that you need to understand exactly what is meant by pinning, repinning and all the other words that have evolved as a result of Pinterest.
To understand exactly how it works, you need to know what is meant by pinning, repining and all the other words and phrases used on the site.
Most Commonly Used Pinterest Terms
Board – this is your own personal space where you can “pin” all your pictures. Think of it as an imaginary corkboard where you can place images that you like and removes those which you don’t.
Pin and Pinning – both of these are used to describe the act of placing a picture on your board. It’s usually something that others will find interesting, hence the name Pinterest.
Repin and Repinning – this is what you hope other users will do with the pictures that you pin. Basically, repining is the act of taking one of your pictures and pinning it to their own board to share with their network.
What’s The Next Step After Learning The Terminology?
As it stands at the moment, Pinterest is by invite only, which means that you will need a friend to send you a referral link. They are really not that hard to come by, and you can almost bet that posting a request on your Facebook page will lead to you getting at least one invite very quickly.
Pinterest really is a fun site to explore, and once you get on there, it’s incredibly easy to lose a large amount of time as you peruse the images. That combination of fun and site addiction usually equals a great opportunity for your business to successfully use Pinterest for marketing.
It’s easy to learn how Pinterest works, and within a matter of minutes you should be able to post your pictures and links. From there it’s simply a matter of sitting back and watching as the visitors and sales start to roll in.
