The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number Nine:
Choose Your Colours Wisely
Yesterday we went over what to think about before you choose your colours, in order to make choices that convey the meaning you’d like to put across. Now we’re going to talk about specific colours and what meanings they convey, to help you decide on a colour scheme for your site. In the next part, I’ll tell you where you can see a sample of colours set you may want to use for your site.
Colours and their significance
• Red indicates danger. It stimulates the mind and raises blood pressure. Las Vegas is the city of red neon lights as it makes people gamble and take risks under the red lights. People working in a red environment work faster but they make more mistakes.
• Blue is associated with peace and relaxation. Blues complement cool and pastel colours
• Black is considered a heavy and depressing colour. Use of black as the dominant colour should be carefully considered.
• Brown conveys stability, simplicity, and comfort. It can be considered a drab colour as well.
• Green is easy on the eye; it has a calming effect. It is popular in hospitals
• Gray is a very conservative colour and conveys practicality, reliability and responsibility.
• Pink is considered a feminine colour.
• Purple conveys spirituality, royalty and mystery.
• Orange is a warm colour. Used in small amounts, it can make a site interesting and fun.
• Yellow is an eye-catching and cheerful colour.
• White is the colour of purity and cleanliness.
Keep these underlying colour associations in mind when you choose yours. Next, we’ll discuss specific combinations that go well together for web sites.
Nina
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