The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number Ten :
Pick Colour Combintations that are Aligned with Your Company Message
If your company is conservative or oriented towards big comporations, it’s not wise to pick colour sets that convey a young, hip, image. You do so much hard work (or pay so much money) to get visitors to show up at your site. You don’t want to then drive them away when they arrive.
Using bright red and bright blue on your Web site is never a good idea, no matter who your target market is. Trying to focus on both bright colours will strain the eye.
A popular colour combination found on Web sites nowadays is a blue-and-white combination or different shades of blue. Blue represents peace, calmness and stability. People trust blue Web sites more. Using blue text will make people retain more information from your site. If you wish to convey royalty and elegance, use a combination of blue, purple, and white. See colour combinations for Web sites for more sample colour sets.
Visitors to your Web site form their first impression about your Web site within the few seconds. The right use of colour can make a visitor feel welcome, relaxed and comfortable – just like an inviting comfortable home. So, use colours effectively to draw your customers in and entice them to buy your product or service. Offline, people buy when they are comfortable and relaxed, and given a choice between merchants that make them nervous, and ones that make them feel at home, they’ll pick the latter, all other things being equal.
The same is true online.
Nina
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