The Low Cost Web site Design Secrets series continues. You’ll always be able to click the link to the entire series below.
Low Cost Web Site Design Secret Number 14:
Consider proper targeting and placement of keywords during the design phase
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In this day and age, simply having a page with the right amount of keywords in the right places isn’t necessarily enough to get traffic to your site from search engines, but there are still a few basic things you can include when designing pages that will help.
Choose your keywords very carefully. This is the foundation of your search engine marketing plan. Don’t just shoot for the top keyword. It probably has the most competition and the least amount of sticky traffic. Instead, find out that is a good balance between ease of ranking and flow of visitors.
It’s better to rank number 8 for a low traffic term than on page 100 for a high traffic term.
You want to use a keyword rich title. It’s better if your title starts with your keywords and ends with your company name than vice versa.
Also use your keywords throughout your text copy – the search engines are less likely to rank your site for a term it doesn’t use. However, don’t go overboard. A good rule of thumb is to be sure the page sounds like normal speech when read aloud.
We’ll have more non-keyword related tips in the next installment.
Nina
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