Tradition suggests that men tend to be hunters while women tend to be nurturers and this tradition has more to do with Websites than you might think.
What women want vs. what men want
In many ways Websites geared towards men and women mirror their print magazine counterparts. Many men’s magazines focus on cars, technology and gadgets while women’s magazines focus on beauty, relationships and nature.
In the online world appealing to women’s interests and wants is much different than a man’s. When creating a Web site that targets women, you should keep in mind that most women are looking for more than just information. They’re looking for the person behind the Web site.
Women want to know who the person is and if they can be trusted, while men are more concerned with the nuts and bolts of the site and what they can get out of it.
Give ‘em someone they can trust
When you target women, give them your core message up front. Tell them what your business or service is about and how it can benefit them. Personal testimonials are important because they show you as being a real person who is trustworthy and has their best interests in mind.
If your target market is primarily women, you would do well to set up your site more like a community than a fact sheet. Creating a forum is one way to develop community as is adding comments from women who have used your site and found it to be worthwhile.
Quick information is best
Men are also happy pouring over large amounts of data. However, women prefer information to be to the point rather than long winded. It’s not that women can’t interpret large chunks of information, rather they respond better to quick and timely content. In addition, many women are juggling family and careers so their time to scan tons of information is limited.
Another important point to remember is that women do not like being sold to. Don’t use information simply as a tool to get them to buy something. That’s the easiest way to abuse the trust they put in you and your products and services.
A sale should be a natural reaction inspired by good, honest content.
Unless you’re dealing with women in a specific field of technology, it’s best to avoid technical jargon. Your content needs to be clear and simple with easy to understand language.
Why is credibility so important?
As mentioned earlier testimonials, are great. Women really value credible information and resources that can be backed up. Don’t just try to sell them your product or service, let them know how it can make their life easier and show them examples that include others just like them who are satisfied.
Marketing specifically to women is easy if you follow some simple advice. Honesty is the best policy. If you’re genuinely interested in making their lives better, let that show through in your content and you’ll do just fine.
Having an attractive platform for connecting with customers and prospective customers is no longer enough. Business owners also have to strive for overall site fitness. This is vital for keeping bounce rates low, attracting a steady stream a visitors and ensuring an optimal user experience. Following are 3 website issues that are currently having an impact on how people see your business and how likely they are to stay on your pages.
Website auditing is a great way to keep your website healthy. Just as you schedule regular check-ups at the doctor’s and dentist’s clinic, you also need to bear in mind that your website needs a periodic check-up too. There may be some problems which you might not even be aware of, which you will notice during an audit. With a website review you will also be able to make sure that the site is truly as SEO friendly as possible.
There is no denying that the internet has taken over our lives in all sorts of ways. From the possibility to buy goods and services online and have them delivered to your home, to making payments online and corresponding more easily, most people would not be able to imagine living normally without accessing the internet every day, and often, more than once. Based on this fact it is practically unthinkable for a business operating in this day and age not to have an online presence. No matter how small the business is, it is imperative to have a website nowadays. A business that does not have a website online will end up:
Proportion is the way that two elements of a design relate to one another. If you look at a typical WordPress website, then you will see that the bulk of the information is on the left with the right column being used for snippets of information and links. This scale works well as it tells people the roles that are being played by both areas, but just remember that you should never split things up evenly as symmetry does not work so well on websites.
So, let us first address what is involved in SEO and what it does. You may already know that it involves using various techniques and methods that will improve your ranking on the search engines by making your website more visible to the likes of Google. This in turn leads to you getting more organic traffic for keywords directly related to what your website has to offer and, from a business perspective, hopefully this then translates into more sales.
With every passing day, more businesses realize they need to have an online presence in order to successfully grow their revenue. And they are correct, but what they may not know is if they don’t have a user-friendly website, they could be hindering their progress. You can’t just slap a website up and think you are going to get good feedback. In fact, you will probably get negative results that could actually do more harm to your business than good.
With online sales continuously increasing each year, a website has become just as important for small businesses as a physical base of operations. In fact, during peak shopping times, some stores are seeing online sales even surpassing those seen in stores. Having an online presence is no longer enough – a small business needs to have a modern website with a great design. Fortunately, designing your business website is not nearly as difficult as people first think – it simply takes a bit of understanding about the various elements of a website as well as what is needed to encourage visitor engagement!
Making sure that your website is ranking well online is one of the most important exercises you can carry out. If your website is not ranking well, it means that there is something wrong, and in the meantime, you are losing customers. So, you need to take corrective action as soon as possible.
