Top 8 Ways to Get Your Web Site Listed in the Search Engines
- Nina Menezes
Getting your web site listed in the major search engines is an absolute necessity. Why? Because 85% of all people on the Internet use them when searching for information. When they type the keyword or keyword phrase in a major search engine, up pops your web site, or at least you hope so.
The easiest, fastest and free way to get listed in any of the major search engines is getting links from other related sites that point to your site. Once you get your web site listed in one major search engine or directory, your site will appear in the others.
1. Thou shall choose thy keywords carefully
Before you write copy for your site. Find out what keywords you would like your site to be found under. The keywords you choose may not be the keywords people are actually looking for. Wordtracker is a good tool to research keywords. Phrases work better than keywords as some keywords are very competitive.
2. Thou shall use a keyword rich title tag
The page title is the word or words that show up in a browser's title bar. Many sites waste this space by using Welcome, Home page. etc. Use your keywords in the title tag as many search engines give importance to the title tag.
3. Thou shall write text copy based on thy keywords
Use your keywords liberally throughout your text copy so search engines will know what your site is about. The more focused and clear the content is on your Web page, the better your chances of ranking high.
4. Thou shall use one theme per page
Use one theme per page and optimize each page for this theme.
5. Thou shall update thy site regularly
Make your site a resource by updating your pages with new content. Updating your site often will make search engines visit your site regularly
6. Thou shall increase the number of incoming links
Try to get your site linked on as many sites as possible. The sites linking to you should be related to your business. For e.g. if you sell vitamins, link to health related sites. The sites should also be of high quality. Consider exchanging links thus increasing your ranking the next time a spider crawls through your pages.
7. Thou shall use pay per click
Consider getting paid listings. For a fee, you can guarantee that a search engine will see your Web site, and that your Web site will be ranked.
8. Thou shall be patient
Getting high rankings takes time. Do not expect traffic to increase immediately. Remember, if no one knows where you live, no one will come and see you!
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